Advertising Market Forecast: North America

Driven largely by growth in digital advertising, North American advertising revenues reached $191.8 billion in 2014, up 3.4 % YoY. By year-end 2016, North American advertising revenues will surpass the $200 billion mark and by year-end 2018 we expect them to total $218.9 billion, a 5-year CAGR of 2.7%. Television continues to be the single largest contributor to North American advertising revenues, accounting for 42% of ad revenues in 2014. Digital advertising, however, is closing the gap, accounting for 26% of ad revenues in 2014. By 2018, television advertising's share of North American advertising revenue will have fallen to 39% while digital advertising will have grown to 36%. This forecast sizes and forecasts North America advertising spending to 2018. The key territories covered in this forecast are Canada and the United States.

The key segments include:
TV advertising
Print advertising
Radio advertising
Cinema advertising
Out-of-home advertising
Digital advertising
Search advertising
Display advertising
Video advertising
Banners advertising
Other display advertising
Programmatic advertising
Real-Time Bidding advertising
Classified advertising
Other digital advertising
Social Networking advertising
Mobile advertising