Global Business Tablet Shipment Forecast: Q3 2014 Update

Tablet sales to business users, either through corporate-liable purchases or BYOD programs, are expected to grow at a 21% CAGR on average annually between 2013 and 2018. As popular as BYOD has become in many regions, corporate purchasing is still growing faster and will continue to outpace personal-liable owned tablets over the next several years, although its actual volume is less than half that of BYOD. Volumes to business users continue to produce double-digit growth and are being driven by strong demand for touchscreen computers, decreasing wholesale ASPs, proliferating suppliers and distribution channels, multiple price points from an expanding line of form factors and platforms and increasing demand into sectors such as education. This forecast is developed alongside Strategy Analytics’ quarterly tracking of corporate-liable and personal-liable tablet sales. It delivers our best expectation for how these two business-focused segments are likely to progress regionally over the next five years.