Will Royalty Crisis Defeat The Music Streaming Industry?

Taylor Swift’s recent move to leave Spotify has intensified the debate around the impact of streaming on the music industry. Streaming is, in many ways, a discovery engine. Consumers can access millions of songs by listening to ads or paying a low fee costing less than an album and discover music that they would have never listen to if they had to buy each album or track individually. The beauty of streaming music, however, ends there. The rest is a complex and non-transparent business, which is failing to offset retail (physical and digital) losses. This report examines the changing economics of the music industry.

1 Executive Summary
2 The Current State of Global Music Market
3 Can the Streaming Business Survive?
3.1 Pandora
3.2 Spotify
3.3 Tech Giants Advantage: Strategy for Sustainable Growth
4 Conclusion & Recommendation:
4.1 Conclusion
4.2 Recommendations for the Music Industry
4.3 Recommendations for Streaming Music Services
4.4 Recommendations for Tech Giants Entering the Music Streaming Business