Mobile Data Traffic Profiles by Age Group

AppOptix is Strategy Analytics' Consumer Telemetry Platform which observes mobile behavior on smartphones and tablets using opt-in panels and a resident telemetry application. The AppOptix use case series are designed and developed by Strategy Analytics' Analysts by combining telemetry research with supply side research expertise. This use case analyses the data traffic by major application categories, such as Browsing, Communication, Entertainment, Social, and Games across four major age groups: <25, 26-35, 36-45, and 45+.