Handset Vendor Content & Services Strategies: Apple Revisited

This is an update on a report on Apple’s content and service strategies published in October 2013. We herewith assess the developments both undertaken by Apple and taking place in the industry over the timespan since the last publication, and re-evaluate Apple’s strengths and weaknesses in the mobile content and services arena defined in Strategy Analytics’ Jigsaw model. Apple’s position improved in some areas we identified weak a year ago, while its traditionally strong position in some areas has weakened where it has not adapted fast enough to the changing

1 Executive Summary
2 Jigsaw Pieces
2.1 Apps
2.2 Maps
2.3 Communications
2.3.1 iMessage
2.3.2 Facetime
2.4 Social
2.5 OS and Devices
2.6 Search and Advertising
2.6.1 Search
2.6.2 Mobile display advertising
2.6.3 Location-based Advertising
2.6.4 IDFA and IDFV
2.7 mPayment
2.8 Audiovisual
2.9 Cloud
3 Ecosystem Strength Assessment
3.1 Summary
3.2 SWOT Analysis
3.2.1 Strengths
3.2.2 Weaknesses
3.2.3 Opportunities
3.2.4 Threats
4 Contact the author of this report:
5 Appendix: Asset Scoring Scale