Germany Handset Vendor Marketshare by Operator: Q4 2014

The German handset market remained flat year-on-year in Q4 2014, continuing the longer-term trend of slightly slowing growth in the country. Among the vendors Samsung continued to retain its number one spot, but saw its annual market shrink share a bit. Apple gained more traction with its larger-sized iPhone 6 series to keep its no.2 position for the ninth consecutive quarter. Meanwhile Sony and Nokia (Microsoft) continued to compete for no.3 position. LG didn't manage to grow its market share YoY while Motorola inched up its share every quarter by degrees. This report tracks quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus) -- from Q1 2009 to Q4 2014. The report is an important tool for measuring the health of individual handset brands at the operator level.

1. Title Page
2. Analysis
3. Germany Vendor Share
4. Germany Operator Share
5. Methodology
6. Contacts