Mobile World Congress 2015 Highlights: Payments, Mobile Internet, Messaging, LBS & More

While smartwatches, connected home, smartphones, IoT, and operator network evolution were clearly major themes at Mobile World Congress 2015, this report highlights notable activity related to consumer media services, including mobile payments, mobile internet adoption, mobile messaging, rich content delivery, and location based services.

1 Executive Summary
2 Pushing In-Store Mobile Payments Mainstream
2.1 Samsung Launches Samsung Pay
2.2 Paypal Acquires Paydiant
2.3 VISA Europe Reveals HCE Momentum
2.4 SK Planet Drives Retail Footfall with ShopKick
3 Adding the Next Billion Mobile Data Users
3.1 Orange Bundles Data with Entry Tier Handsets
3.2 Facebook Talks Up Internet.org Benefits
3.3 Mozilla to Drive Broader Data and HTML5 App Adoption
3.4 Sponsored Data and Airborne Networks
4 Can MNOs Reclaim the Roost with Blackbird?
4.1 Microsoft Integrates Skype & RCS into Windows Phone 10
5 Mobile Media - Operator Services, Music, TV and Video
5.1 Flash Networks Demos "Monetization Platform" for Operators
5.2 MTV/ Viacom Seeks Operator Partners for MTV Trax
5.3 Akamai Shows Off Predictive Video over Cellular
5.4 Quickplay Acquires Roundbox, Readies for LTE Broadcast Demand
6 LBS and Proximity
6.1 HERE Maps With iOS & Emerging Platforms
6.2 Qualcomm Demonstrates LTE Direct
6.3 Contact the author of this report: