Mobile Imaging Behaviors: Main Camera and Selfies

This report presents the findings of Strategy Analytics' Wireless Device Lab hands-on user benchmarking of the main and front facing cameras of selected participants’ current mobile phones. This research was undertaken in February 2015, in San Diego, USA. Participants are likely to change their camera-phone behaviors based on their location and surroundings. The most popular photo subjects for participants to capture are family and friends, followed by scenery; outside the camera application itself, the most popular application used to directly capture a photo, is Snapchat.

1 Executive Summary 2

2 Introduction 6

3 Camera Behaviors 7

3.1.1 Prompts to Capture Photos 7

3.1.2 Top 5 Categories of Photos Taken 8

3.1.3 Top Applications used to directly take photos 9

4 Main Camera 10

4.1 Main Camera – Built in Camera Settings 10

4.2 Main Camera – Tasks 11

4.2.1 Food Setting 11

4.2.2 Dimmed Light Setting with Friends 13

4.2.3 Outdoor Setting 15

4.2.4 Quick Capture Setting 17

4.2.5 Face Selfie 18

4.3 Main Camera - Unmet Needs 20

4.4 Main Camera Objectives 20

5 Front Facing Camera (Selfie) 21

5.1 Front Facing Camera – Built in Camera settings 21

5.2 Front Facing Camera – Tasks 22

5.2.1 Face Selfie 22

5.2.2 Group Selfie 24

5.2.3 Scenery Selfie 26

5.3 Front Facing Camera - Unmet Needs 27

5.4 Front Facing Camera Objectives 28

6 Camera Phone Accessories 29

6.1.1 Overall knowledge & Interest – Accessories 29

7 Conclusion 31

8 Analyst Contact 32

9 Appendix: Profiles 33