2015 Deep Research on Chinese Pet Food Market
出 版 商：AskCI
出版日期：2015/01/29
頁 數：140頁
文件格式：PDF
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Pet food is the food for pets and little animals, and is a kind of high-grade animal food between human food and traditional livestock feed. The main function of animal feed is to provide the nutrition for pets' most basic daily needs, growth and health.
In the middle and the end of the 20th century, pet food developed quickly in America and regions in Europe. At the beginning of the 20th century, pet food and pet related industries has accomplished the starting and developing period in America and Europe. After years of development, global pet food industry has formed a great market scale. For now, though Europe is the largest regional market in global pet food industry, Asia-Pacific region has become the regional markets with most rapid development momentum. Among them Chinese pet food market enjoy a steady annual grow from 8% to 15%, and unquestionably become the hottest emerging markets.
Compared with foreign pet food industry, the Chinese pet food industry started late with small-scale and slow development. But after just ten years, China pet food industry has undergone rapid changes. From the small workshop OEM production in the beginning, to the current scaled, branding operation, Chinese domestic pet food companies has quickly completed the upgrade of its industry, and has formed four major categories including dry food, wet food, snacks and nutriment, which is a great variety of products.
In recent years, China's pet food companies continue to increase investment in R&D and equipment and jointly enhance the productivity of the entire industry. In 2013, China's pet food output reached 142,000 tons with an increase of 9.10%. Correspondingly, our pet food market demand in recent years has become increasingly strong. In 2013, China's total retail volume of pet food reached 115,200 tons with an increase of 8.04%; total retail sales reached RMB 3.282 billion with an increase of 12.22%.
As the establishment and continuous improvement of management mechanism of the industry and the continuous impetus from market demand, it is estimated that in the coming years, China will continue to maintain a rapid growth of the size of the pet food market. It is estimated that in 2018, China's retail sales of pet food market will be close to RMB 6 billion.
In the middle and the end of the 20th century, pet food developed quickly in America and regions in Europe. At the beginning of the 20th century, pet food and pet related industries has accomplished the starting and developing period in America and Europe. After years of development, global pet food industry has formed a great market scale. For now, though Europe is the largest regional market in global pet food industry, Asia-Pacific region has become the regional markets with most rapid development momentum. Among them Chinese pet food market enjoy a steady annual grow from 8% to 15%, and unquestionably become the hottest emerging markets.
Compared with foreign pet food industry, the Chinese pet food industry started late with small-scale and slow development. But after just ten years, China pet food industry has undergone rapid changes. From the small workshop OEM production in the beginning, to the current scaled, branding operation, Chinese domestic pet food companies has quickly completed the upgrade of its industry, and has formed four major categories including dry food, wet food, snacks and nutriment, which is a great variety of products.
In recent years, China's pet food companies continue to increase investment in R&D and equipment and jointly enhance the productivity of the entire industry. In 2013, China's pet food output reached 142,000 tons with an increase of 9.10%. Correspondingly, our pet food market demand in recent years has become increasingly strong. In 2013, China's total retail volume of pet food reached 115,200 tons with an increase of 8.04%; total retail sales reached RMB 3.282 billion with an increase of 12.22%.
As the establishment and continuous improvement of management mechanism of the industry and the continuous impetus from market demand, it is estimated that in the coming years, China will continue to maintain a rapid growth of the size of the pet food market. It is estimated that in 2018, China's retail sales of pet food market will be close to RMB 6 billion.
Preface 1
Contents 2
Figure list 11
Text 16
Part I Environment of the Industrial Development 16
Chapter I Overview of Pet Food Industry 16
Section I Definition of Pet Food Industry 16
Section II Classification of Pet Food Industry 16
I. Classified according to the form 16
II. Classified according to the usage 16
Section III Nutrients of Pet Food 16
Chapter II Analysis of Development Environment of Pet Food Industry in China from 2013 to 2014 18
Section I Analysis of Chinese Economic Environment from 2013 to 2014 18
I. Analysis on Macro-Economy 18
Fig. 1 China's GDP and Growth Rate Variation during 2009-2014 19
Source: NBS, www.askci.com 19
Fig. 2 GDP Pattern and Corresponding Growth Rate during 2013-2014 19
II. Analysis of Industry Trend 19
Fig. 3 Industrial Growth Rate Trend of 2013 Value Added of Nationwide Scale or above 20
Source: NBS, www.askci.com 20
Fig. 4 Industrial Growth Rate Trend of 2014 Value Added of Nationwide Scale or above 21
Source: NBS, www.askci.com 21
IV. Investment in Fixed Assets 21
Fig 5 China's Fixed-Asset Investments of the Whole Society during 2009-2014 22
Source: NBS, www.askci.com 22
IV. Foreign Trade Development 22
Fig. 6 China's Total Export-Import Volume During 2009-2014 23
Source: NBS, www.askci.com 23
Section II Analysis of Policy Environment for China’s Pet Food Industry from 2013 to 2014 23
I. Analysis of Efforts of Industrial Policies 23
III Quantity limitation. Every residence with approval can raise one dog. 24
Fig. 7 Major Regulations and Core Content for Chinese Feed Industry 25
II. Analysis of Relevant Industrial Standard 26
(I) Comprehensive National Standards for Feed Industry 26
Fig. 8 List of Comprehensive Standards for Chinese Feed Industry 26
(II) AAFCO Pet Nutrition Standard Reference 27
AAFCO is short for Association of American Feed Control Officials. 27
Fig. 9 AAFCO Nutrition Table of Cat Food 28
Section III Analysis of Social Environment for China’s Pet Food Industry from 2013 to 2014 29
I. Analysis of Population Environment 29
Fig 10 Tendency Fig of Growth of China's Total Population 2008-2013 30
Source: NBS, www.askci.com 30
Fig 11 Statistics of Chinese Population and Composition in 2013 31
II. Analysis of Income Growth of Residents 31
Source: NBS, www.askci.com 32
Part II Analysis of Industry Operation 33
Chapter III Overall Development Status of China’s Feed Processing Industry from 2013 to 2014 33
Section I Analysis of Scale of Feed Processing Industry 33
I. Analysis of Scale of Companies in the Industry 33
Fig. 13 Profit Quantity Trend of China's Feed Processing Enterprises from 2010 to 2014 33
Source: NBS, www.askci.com 33
II. Analysis of Industrial Assets Scale 33
Fig. 14 Total assets of China's Feed Processing Industry from 2010 to 2014 34
Fig. 15 Assets Variation Trend of China's Feed Processing Industry from 2010 to 2014 34
Source: NBS, www.askci.com 34
III. Analysis of Industrial Scale 34
Fig. 16 Sales Revenue of China's Feed Processing Industry from 2010 to 2014 35
Source: NBS, www.askci.com 35
IV. Analysis of Industrial Profit Scale 35
Fig. 18 Total Profit of China's Feed Processing Industry from 2010 to 2014 35
Fig. 19 Profit Variation Trend of China's Feed Processing Industry from 2010 to 2014 36
Source: NBS, www.askci.com 36
Section II Analysis of Structural Characters of Feed Processing Industry 36
I. Analysis of Structure of Companies in the Industry 36
Source: NBS, www.askci.com 37
II. Analysis of Industrial Assets Scale and Structure 37
Source: NBS, www.askci.com 38
II. Analysis of Industrial Sales Scale and Structure 38
Source: NBS, www.askci.com 39
IV. Analysis of Industrial Profit Scale and Structure 39
Source: NBS, www.askci.com 40
Section III Analysis of Financial Capacity of Feed Processing Industry 40
I. Analysis of the Credit Capacity of the Industry 40
Fig. 28 Asset-liability Ratio of Chinese Feed Processing Industry from 2010 to 2014 40
Source: NBS, www.askci.com 40
II. Analysis of Profitability 40
Fig. 29 Gross Margin of Chinese Feed Processing Industry from 2010 to 2014 41
Source: NBS, www.askci.com 41
Fig. 30 Ratio of Profit to Cost of Chinese Feed Processing Industry from 2010 to 2014 41
Source: NBS, www.askci.com 41
Fig. 31 Profit Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Source: NBS, www.askci.com 42
Fig. 32 Assets Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Source: NBS, www.askci.com 42
III. Analysis of the Operational Capacity of the Industry 42
Source: NBS, www.askci.com 43
Source: NBS, www.askci.com 43
Source: NBS, www.askci.com 44
IV. Analysis of the Developing Capacity of the Industry 44
Chapter IV Analysis of Supply and Demand of China's Pet Food Market 45
Section I Analysis and Forecast of Pet Food Product Output 45
I. Analysis of Output of China’s Pet Food from 2013 to 2014 45
Fig.37 Statistics of the Output of Pet Food in China from 2009 to 2013 45
I. Prediction of Output of China’s Pet Food from 2014 to 2018 45
Fig. 38 China’s Pet Food Output Forecast Tendency Fig. from 2014 to 2018 46
Source: www.askci.com 46
Section II Analysis and Prediction of Pet Food Market Demand 46
I. Analysis of Market Demand of China’s Pet Food from 2009 to 2013 46
Fig.39 Statistics of Total retail Volume of Pet Food in China from 2009 to 2013 46
Fig.40 Statistics of retail volume of types of pet food in China from 2009 to 2013 47
II. Prediction of Market Demand of China’s Pet Food from 2014 to 2018 47
Fig. 41 China’s Pet Food Market Demand Forecast Tendency Fig. from 2014 to 2018 47
Source: www.askci.com 47
Section III Analysis of Import and Export Data of Pet Food 47
I. Analysis of Import Data of Pet Food in China 48
(I) Analysis of Import Volume 48
Fig. 42 The Quantity of Import of Formulated Animal Feed of China from 2009 to 2014 48
(II) Analysis of Import Amount 48
Fig. 43 The Import Amount of Formulated Animal Feed of China from 2009 to 2014 48
(II) Analysis of Import Price 49
Fig. 44 The Average Import Price of Formulated Animal Feed of China from 2009 to 2014 49
II. Analysis of Export Data of Pet Food in China 49
(I) Analysis of Export Volume 49
Fig. 45 The Quantity of Export of Formulated Animal Feed of China from 2009 to 2014 49
(II) Analysis of Export Amount 49
Fig. 46 The Export Amount of Formulated Animal Feed of China from 2009 to 2014 50
(III) Analysis of Export Price 50
Fig. 47 The Average Export price of Formulated Animal Feed of China from 2009 to 2014 50
Section IV Prediction of Pet Food Import and Export in China 50
Part III Analysis of the Market Trend 51
Chapter V Analysis of Development of Pet Food Industry 51
Section I Analysis of Development of Global Pet Food Industry 51
I Analysis of Development History of Global Pet Food Industry 51
1. The origin of pet food 51
2. Development in America 51
3. Pet Food and Pet Economy 51
4. Development in China 52
II Development Status of Global Pet Food Industry 52
III Prediction of Development of Global Pet Food Industry 52
Section II Analysis of Development of China's Pet Food Industry 53
I Analysis of Development Status of China's Pet Food Industry 53
II. The Influence of Foreign Companies to Domestic Pet Food Market 53
Section III Characteristics and Significance of Pet Food Industry in China 54
Section IV Analysis of Supervision Problems of China's Pet Food Industry 55
Chapter VI Analysis of Size of China's Pet Food Market 56
Section I China’s Pet Food Market Size From 2009 to 2013 56
Fig. 48 Statistics of Total retail Sales of Pet Food in China from 2009 to 2013 56
Fig. 49 Statistics of Retail Sales of Types of Pet Food in China from 2009 to 2013 56
Section II. Analysis of Regional Market Scales of China's Pet Food from 2009 to 2013 56
I. Analysis of Market Size of Northeast China 56
Fig. 50 Change of Northeast China’s Pet Food Market Scale from 2009 to 2013 57
Source: www.askci.com 57
II. Analysis of Market Size of North China 57
Fig. 51 Change of North China’s Pet Food Market Scale from 2009 to 2013 57
Source: www.askci.com 57
III. Analysis of Market Size of East China 57
Fig. 52 Change of East China’s Pet Food Market Scale from 2009 to 2013 58
Source: www.askci.com 58
IV. Analysis of Market Size of Central China 58
Fig. 53 Change of Central China’s Pet Food Market Scale from 2009 to 2013 58
Source: www.askci.com 58
II. Analysis of Market Size of South China 58
Fig. 54 Change of South China’s Pet Food Market Scale from 2009 to 2013 59
Source: www.askci.com 59
VI. Analysis of Market Size of West China 59
Fig. 55 Change of West China’s Pet Food Market Scale from 2009 to 2013 59
Source: www.askci.com 59
Section III Forecast of China’s Pet Food Market Scale from 2014 to 2018 59
Fig. 56 China’s Pet Food Market Scale Forecast Tendency Fig. from 2014 to 2018 60
Source: www.askci.com 60
Chapter VII Analysis of Trend of Domestic Product Price of Pet Food and Influencing Factors 61
Section I Current Price and Review of China’s Plastic Optical Fiber Signal Transmission Line Products 61
Fig. 57 Statistics of Product prices of Some pet Food Companies 61
Fig. 58 Purchase Quotation of French Royal Pet Food 63
Section II Analysis of Factors Affecting the Price of China’s Plastic Optical Fiber Signal Transmission Line Products 64
Section III Forecast of Future Price Trend of China’s Products from 2014 to 2018 65
Chapter VIII Analysis of Industrial Chain of Pet Food Industry 67
Section I Overview of Industrial Chain of Pet Food Industry 67
Fig. 59 Industrial Chain Structure of Pet Food Industry 67
Source: China Competition Information 67
Section II Analysis of Upstream Material of Pet Feed 67
I. Analysis of Output and Price of Beef And Mutton 67
Fig. 60 Statistics of Domestic Beef and Mutton Output from 2008 to 2013 68
Fig. 61 Performance Trend of Wholesale Price of Domestic Fresh Beef in 2014 68
Notice: the unit is yuan / kg 68
Fig. 62 Performance Trend of Wholesale Price of Domestic Fresh Mutton in 2014 69
Notice: the unit is yuan / kg 69
II. Analysis of Corn Output 69
Fig. 63 Corn Production Status in China from 2009 to 2013 70
II. Price Tendency Analysis of Chicken 70
Notice: the unit is yuan / kg 70
Section III Analysis of Downstream Market of Pet Food 71
I. Professional Channels 71
II. Supermarket 71
III. Networks 71
IV. Quantity of Pets 72
Part IV Strategy of Industry Competition 73
Section IX Analysis of Competitiveness Advantages of Pet Food 73
Section I Assessments on Overall Competitiveness of Products 73
Section II Evaluation Result Analysis of Competitiveness of Products 73
Section III Suggestions for Building Product Competitive Advantages 74
II Advantage in technical innovation 75
3 Strong R & D efforts 75
Chapter X Analysis of Competition Strategy of Pet Food Industry 76
Section I Analysis of Industry Competition Structure 76
I. Competition among Existing Enterprises 76
II. Analysis of Potential Entrants 76
III. Analysis of Threat of Substitution Products 76
IV. Bargaining Power of Suppliers 77
V. Bargaining Power of Customers 77
Section II Comparison of International Competitiveness of Industry 77
I. Factors of Production 77
II Demand Situation 79
III. Relevant and Support Industries 79
IV. Strategy, Structure and Competition Opportunities of Enterprises 80
Section III Analysis of Competition Strategies Of Pet Food 80
I. Core Competitiveness Factor to Pet Food Companies 80
II. Factors Influencing Core Competitiveness of Pet Food Enterprises and Approaches for Enhancing Core Competitiveness 81
III. Strategies to Enhance Competitiveness of Pet Food Enterprises 82
Chapter X Competition Analysis of Key Enterprises of Pet Food Industry 84
Section I Mars Foods (China) Co., Ltd. 84
I. Basic Information about Enterprise Development 84
II. Analysis of Main Products 84
Source: internal information, www.askci.com 85
III. Major Economic Indicators of Company 86
Fig. 68 Income and Profits of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
IV. Analysis of Business Operation Performance 86
Fig. 69 Asset-Liability Ratio of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
Fig. 70 Profitability Index of Mars Foods (China) Co., Ltd. from 2012 to 2013 87
V. Condition of Market Positioning 87
VI. Analysis of Competitive Advantages of Company 87
Section II Qingdao Inaba Foods Co., Ltd. 88
I. Basic Information about Enterprise Development 88
II. Analysis of Main Products 88
III. Major Economic Indicators of Company 89
Fig. 75 Income and Profits of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
IV. Analysis of Business Operation Performance 90
Fig. 77 The Profitability Index of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
V. Condition of Market Positioning 90
VI. Analysis of Competitive Advantages of Company 91
Section III Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. 91
I. Basic Information about Enterprise Development 91
II. Analysis of Main Products 92
Royal Canin produces the nutritious cat food series based on the special requirements of cats. 93
Specification: 1.5/14 Kg 93
Specification: 100g; suitable for baby cat at the weaning period of less than 4 months. 94
III. Major Economic Indicators of Company 94
IV. Analysis of Business Operation Performance 95
V. Condition of Market Positioning 95
Section IV Zhucheng Richorign Foodstuffs Co., Ltd. 95
I. Basic Information about Enterprise Development 95
II. Analysis of Main Products 96
III. Major Economic Indicators of Company 97
IV. Analysis of Business Operation Performance 97
V. Distribution of Sales Network 98
Section V Xinyi Huayi Pet Products Co., Ltd. 98
I. Basic Information about Enterprise Development 98
II. Analysis of Main Products 98
III. Major Economic Indicators of Company 99
Fig. 94 Income and Profits of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 99
IV. Analysis of Business Operation Performance 99
Fig. 96 Profitability Index of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 100
Section VI Chengdu Care Pet Food Co., Ltd. 100
I. Basic Information about Enterprise Development 100
II. Analysis of Main Products 101
III. Major Economic Indicators of Company 103
Fig. 101 Income and Profits of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
IV. Analysis of Business Operation Performance 103
Fig. 103 Profitability Index of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
V. Condition of Market Positioning 104
VI. Distribution of Sales Network 104
Source: internal information, www.askci.com 104
Section VII Wenzhou Peidi Pet Products Co., Ltd. 104
I. Basic Information about Enterprise Development 104
II. Analysis of Main Products 105
III. Major Economic Indicators of Company 106
Fig. 107 Income and Profits of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
IV. Analysis of Business Operation Performance 106
Fig. 109 Profitability Index of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
V. Analysis of Competitive Advantages of Company 107
Section VIII Yantai China Pet Foods Co., Ltd. 107
I. Basic Information about Enterprise Development 107
II. Analysis of Main Products 108
III. Major Economic Indicators of Company 109
Fig. 114 Income and Profits of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 109
IV. Analysis of Business Operation Performance 109
Fig. 116 Profitability Index of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 110
V. Condition of Market Positioning 110
VI. Distribution of Sales Network 110
Source: internal information, www.askci.com 111
Section IX Tianjin Nestle Purina Pet Food Co., Ltd. 111
I. Basic Information about Enterprise Development 111
II. Analysis of Main Products 112
III. Major Economic Indicators of Company 113
IV. Analysis of Business Operation Performance 113
V. Analysis of Competitive Advantages of Company 114
Section X Qingdao Jingwang pet foods Co., Ltd. 115
I. Basic Information about Enterprise Development 115
II. Analysis of Main Products 116
III. Major Economic Indicators of Company 116
Fig. 128 Income and Profits of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
IV. Analysis of Business Operation Performance 117
Fig. 129 Asset-liability Ratio of Qingdao Jingwang pet foods Co., Ltd. from 2012-2013 117
Fig. 130 Profitability Index of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
V. Distribution of Sales Network 117
Fig. 131 Distribution of Sales Network of Qingdao Jingwang Pet Foods Co., Ltd 118
Source: internal information, www.askci.com 118
Section XI DanDong ChangLin Food Stuff Co., Ltd. 118
I. Basic Information about Enterprise Development 118
II. Analysis of Main Products 119
III. Major Economic Indicators of Company 119
IV. Analysis of Business Operation Performance 120
V. Distribution of Sales Network 120
Source: internal information, www.askci.com 121
Source: internal information, www.askci.com 121
Section XII Nanjing Qingshan Biology Science Development Co., Ltd. 122
I. Basic Information about Enterprise Development 122
II. Analysis of Main Products 122
III. Major Economic Indicators of Company 122
IV. Analysis of Business Operation Performance 123
Part V: Development Prospect Forecast of Industry 124
Chapter XII Analysis of Investment and Development Prospects of Pet Food Industry 124
Section I. Analysis of Investment Opportunity of Pet Food Industry 124
I. Analysis of Pet Food Investment Projects 124
II. Analysis of Investment in Pet Food Regional Market 124
III Investment Opportunity of Pet Food Industry in 2014 125
Section II Product Development Direction of China’s Pet Food Industry from 2014 to 2018 125
Section III Development Trend of Future Market 126
I Analysis of Trend for Industrial Concentration 126
II. Industry Development Status During the Twelfth Five-Year Plan 126
Chapter XIII Customer Awareness Analysis of Pet Food Industry 127
Section I Users' Cognition of Pet Food Industry 127
Section II Factors Concerned by Users of Pet Food Industry 127
I. Function 127
II. Quality 127
III. Price 127
IV. Appearance 128
V. Service 128
Part VI Investment Strategy of Industry 129
Chapter XIV Development Trend and Investment Risk Analysis of Pet Food Industry from 2014 to 2018 129
Section I Current Problems in Pet Food 129
Section II Prediction on China’s Pet Food Industry from 2014 to 2018 129
Section III Analysis of Investment Risk of China’s Pet Food Industry from 2014 to 2018 130
I. Risk of Downstream Demand 130
II. Risks from Market Competition 130
III. Analysis on Technical Risks 131
IV. Risks on Product Policy 131
Chapter XV Views and Conclusion of Exports 132
Section I Analysis of marketing strategies of pet food industry 132
I. Price Strategy 132
II. Raw Material Strategy 132
III. Brand Strategy 132
Section II Analysis of and Suggestions for Enterprise Operation and Development in Pet Food Industry 133
I. Purchasing Modes of Pet Food Industry 133
II. Production Modes of Pet Food Industry 133
Section III Countermeasures of Industry 134
I. Grasping Opportunities of National Investment 134
II. Implementation of Rivalry Strategic Alliance 134
III. Self Coping Strategies of Enterprises 135
IV. Implementation of Key Customer Strategies in the Market 136
I. Necessity for the Implementation of Key Customer Strategies 136
I. Key customers are part of the Enterprise' strategy 136
Table 145 Key Customer Management and Enterprises' Strategy Planning 137
II. Key Customer management is enterprises' competitive strategy 138
II. Reasonable Determination of Key Customers 139
III. Management on Key Customer Strategy 140
IV. Support to Key Customer Management 140
Contents 2
Figure list 11
Text 16
Part I Environment of the Industrial Development 16
Chapter I Overview of Pet Food Industry 16
Section I Definition of Pet Food Industry 16
Section II Classification of Pet Food Industry 16
I. Classified according to the form 16
II. Classified according to the usage 16
Section III Nutrients of Pet Food 16
Chapter II Analysis of Development Environment of Pet Food Industry in China from 2013 to 2014 18
Section I Analysis of Chinese Economic Environment from 2013 to 2014 18
I. Analysis on Macro-Economy 18
Fig. 1 China's GDP and Growth Rate Variation during 2009-2014 19
Source: NBS, www.askci.com 19
Fig. 2 GDP Pattern and Corresponding Growth Rate during 2013-2014 19
II. Analysis of Industry Trend 19
Fig. 3 Industrial Growth Rate Trend of 2013 Value Added of Nationwide Scale or above 20
Source: NBS, www.askci.com 20
Fig. 4 Industrial Growth Rate Trend of 2014 Value Added of Nationwide Scale or above 21
Source: NBS, www.askci.com 21
IV. Investment in Fixed Assets 21
Fig 5 China's Fixed-Asset Investments of the Whole Society during 2009-2014 22
Source: NBS, www.askci.com 22
IV. Foreign Trade Development 22
Fig. 6 China's Total Export-Import Volume During 2009-2014 23
Source: NBS, www.askci.com 23
Section II Analysis of Policy Environment for China’s Pet Food Industry from 2013 to 2014 23
I. Analysis of Efforts of Industrial Policies 23
III Quantity limitation. Every residence with approval can raise one dog. 24
Fig. 7 Major Regulations and Core Content for Chinese Feed Industry 25
II. Analysis of Relevant Industrial Standard 26
(I) Comprehensive National Standards for Feed Industry 26
Fig. 8 List of Comprehensive Standards for Chinese Feed Industry 26
(II) AAFCO Pet Nutrition Standard Reference 27
AAFCO is short for Association of American Feed Control Officials. 27
Fig. 9 AAFCO Nutrition Table of Cat Food 28
Section III Analysis of Social Environment for China’s Pet Food Industry from 2013 to 2014 29
I. Analysis of Population Environment 29
Fig 10 Tendency Fig of Growth of China's Total Population 2008-2013 30
Source: NBS, www.askci.com 30
Fig 11 Statistics of Chinese Population and Composition in 2013 31
II. Analysis of Income Growth of Residents 31
Source: NBS, www.askci.com 32
Part II Analysis of Industry Operation 33
Chapter III Overall Development Status of China’s Feed Processing Industry from 2013 to 2014 33
Section I Analysis of Scale of Feed Processing Industry 33
I. Analysis of Scale of Companies in the Industry 33
Fig. 13 Profit Quantity Trend of China's Feed Processing Enterprises from 2010 to 2014 33
Source: NBS, www.askci.com 33
II. Analysis of Industrial Assets Scale 33
Fig. 14 Total assets of China's Feed Processing Industry from 2010 to 2014 34
Fig. 15 Assets Variation Trend of China's Feed Processing Industry from 2010 to 2014 34
Source: NBS, www.askci.com 34
III. Analysis of Industrial Scale 34
Fig. 16 Sales Revenue of China's Feed Processing Industry from 2010 to 2014 35
Source: NBS, www.askci.com 35
IV. Analysis of Industrial Profit Scale 35
Fig. 18 Total Profit of China's Feed Processing Industry from 2010 to 2014 35
Fig. 19 Profit Variation Trend of China's Feed Processing Industry from 2010 to 2014 36
Source: NBS, www.askci.com 36
Section II Analysis of Structural Characters of Feed Processing Industry 36
I. Analysis of Structure of Companies in the Industry 36
Source: NBS, www.askci.com 37
II. Analysis of Industrial Assets Scale and Structure 37
Source: NBS, www.askci.com 38
II. Analysis of Industrial Sales Scale and Structure 38
Source: NBS, www.askci.com 39
IV. Analysis of Industrial Profit Scale and Structure 39
Source: NBS, www.askci.com 40
Section III Analysis of Financial Capacity of Feed Processing Industry 40
I. Analysis of the Credit Capacity of the Industry 40
Fig. 28 Asset-liability Ratio of Chinese Feed Processing Industry from 2010 to 2014 40
Source: NBS, www.askci.com 40
II. Analysis of Profitability 40
Fig. 29 Gross Margin of Chinese Feed Processing Industry from 2010 to 2014 41
Source: NBS, www.askci.com 41
Fig. 30 Ratio of Profit to Cost of Chinese Feed Processing Industry from 2010 to 2014 41
Source: NBS, www.askci.com 41
Fig. 31 Profit Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Source: NBS, www.askci.com 42
Fig. 32 Assets Ration of Sales of Chinese Feed Processing Industry from 2010 to 2014 42
Source: NBS, www.askci.com 42
III. Analysis of the Operational Capacity of the Industry 42
Source: NBS, www.askci.com 43
Source: NBS, www.askci.com 43
Source: NBS, www.askci.com 44
IV. Analysis of the Developing Capacity of the Industry 44
Chapter IV Analysis of Supply and Demand of China's Pet Food Market 45
Section I Analysis and Forecast of Pet Food Product Output 45
I. Analysis of Output of China’s Pet Food from 2013 to 2014 45
Fig.37 Statistics of the Output of Pet Food in China from 2009 to 2013 45
I. Prediction of Output of China’s Pet Food from 2014 to 2018 45
Fig. 38 China’s Pet Food Output Forecast Tendency Fig. from 2014 to 2018 46
Source: www.askci.com 46
Section II Analysis and Prediction of Pet Food Market Demand 46
I. Analysis of Market Demand of China’s Pet Food from 2009 to 2013 46
Fig.39 Statistics of Total retail Volume of Pet Food in China from 2009 to 2013 46
Fig.40 Statistics of retail volume of types of pet food in China from 2009 to 2013 47
II. Prediction of Market Demand of China’s Pet Food from 2014 to 2018 47
Fig. 41 China’s Pet Food Market Demand Forecast Tendency Fig. from 2014 to 2018 47
Source: www.askci.com 47
Section III Analysis of Import and Export Data of Pet Food 47
I. Analysis of Import Data of Pet Food in China 48
(I) Analysis of Import Volume 48
Fig. 42 The Quantity of Import of Formulated Animal Feed of China from 2009 to 2014 48
(II) Analysis of Import Amount 48
Fig. 43 The Import Amount of Formulated Animal Feed of China from 2009 to 2014 48
(II) Analysis of Import Price 49
Fig. 44 The Average Import Price of Formulated Animal Feed of China from 2009 to 2014 49
II. Analysis of Export Data of Pet Food in China 49
(I) Analysis of Export Volume 49
Fig. 45 The Quantity of Export of Formulated Animal Feed of China from 2009 to 2014 49
(II) Analysis of Export Amount 49
Fig. 46 The Export Amount of Formulated Animal Feed of China from 2009 to 2014 50
(III) Analysis of Export Price 50
Fig. 47 The Average Export price of Formulated Animal Feed of China from 2009 to 2014 50
Section IV Prediction of Pet Food Import and Export in China 50
Part III Analysis of the Market Trend 51
Chapter V Analysis of Development of Pet Food Industry 51
Section I Analysis of Development of Global Pet Food Industry 51
I Analysis of Development History of Global Pet Food Industry 51
1. The origin of pet food 51
2. Development in America 51
3. Pet Food and Pet Economy 51
4. Development in China 52
II Development Status of Global Pet Food Industry 52
III Prediction of Development of Global Pet Food Industry 52
Section II Analysis of Development of China's Pet Food Industry 53
I Analysis of Development Status of China's Pet Food Industry 53
II. The Influence of Foreign Companies to Domestic Pet Food Market 53
Section III Characteristics and Significance of Pet Food Industry in China 54
Section IV Analysis of Supervision Problems of China's Pet Food Industry 55
Chapter VI Analysis of Size of China's Pet Food Market 56
Section I China’s Pet Food Market Size From 2009 to 2013 56
Fig. 48 Statistics of Total retail Sales of Pet Food in China from 2009 to 2013 56
Fig. 49 Statistics of Retail Sales of Types of Pet Food in China from 2009 to 2013 56
Section II. Analysis of Regional Market Scales of China's Pet Food from 2009 to 2013 56
I. Analysis of Market Size of Northeast China 56
Fig. 50 Change of Northeast China’s Pet Food Market Scale from 2009 to 2013 57
Source: www.askci.com 57
II. Analysis of Market Size of North China 57
Fig. 51 Change of North China’s Pet Food Market Scale from 2009 to 2013 57
Source: www.askci.com 57
III. Analysis of Market Size of East China 57
Fig. 52 Change of East China’s Pet Food Market Scale from 2009 to 2013 58
Source: www.askci.com 58
IV. Analysis of Market Size of Central China 58
Fig. 53 Change of Central China’s Pet Food Market Scale from 2009 to 2013 58
Source: www.askci.com 58
II. Analysis of Market Size of South China 58
Fig. 54 Change of South China’s Pet Food Market Scale from 2009 to 2013 59
Source: www.askci.com 59
VI. Analysis of Market Size of West China 59
Fig. 55 Change of West China’s Pet Food Market Scale from 2009 to 2013 59
Source: www.askci.com 59
Section III Forecast of China’s Pet Food Market Scale from 2014 to 2018 59
Fig. 56 China’s Pet Food Market Scale Forecast Tendency Fig. from 2014 to 2018 60
Source: www.askci.com 60
Chapter VII Analysis of Trend of Domestic Product Price of Pet Food and Influencing Factors 61
Section I Current Price and Review of China’s Plastic Optical Fiber Signal Transmission Line Products 61
Fig. 57 Statistics of Product prices of Some pet Food Companies 61
Fig. 58 Purchase Quotation of French Royal Pet Food 63
Section II Analysis of Factors Affecting the Price of China’s Plastic Optical Fiber Signal Transmission Line Products 64
Section III Forecast of Future Price Trend of China’s Products from 2014 to 2018 65
Chapter VIII Analysis of Industrial Chain of Pet Food Industry 67
Section I Overview of Industrial Chain of Pet Food Industry 67
Fig. 59 Industrial Chain Structure of Pet Food Industry 67
Source: China Competition Information 67
Section II Analysis of Upstream Material of Pet Feed 67
I. Analysis of Output and Price of Beef And Mutton 67
Fig. 60 Statistics of Domestic Beef and Mutton Output from 2008 to 2013 68
Fig. 61 Performance Trend of Wholesale Price of Domestic Fresh Beef in 2014 68
Notice: the unit is yuan / kg 68
Fig. 62 Performance Trend of Wholesale Price of Domestic Fresh Mutton in 2014 69
Notice: the unit is yuan / kg 69
II. Analysis of Corn Output 69
Fig. 63 Corn Production Status in China from 2009 to 2013 70
II. Price Tendency Analysis of Chicken 70
Notice: the unit is yuan / kg 70
Section III Analysis of Downstream Market of Pet Food 71
I. Professional Channels 71
II. Supermarket 71
III. Networks 71
IV. Quantity of Pets 72
Part IV Strategy of Industry Competition 73
Section IX Analysis of Competitiveness Advantages of Pet Food 73
Section I Assessments on Overall Competitiveness of Products 73
Section II Evaluation Result Analysis of Competitiveness of Products 73
Section III Suggestions for Building Product Competitive Advantages 74
II Advantage in technical innovation 75
3 Strong R & D efforts 75
Chapter X Analysis of Competition Strategy of Pet Food Industry 76
Section I Analysis of Industry Competition Structure 76
I. Competition among Existing Enterprises 76
II. Analysis of Potential Entrants 76
III. Analysis of Threat of Substitution Products 76
IV. Bargaining Power of Suppliers 77
V. Bargaining Power of Customers 77
Section II Comparison of International Competitiveness of Industry 77
I. Factors of Production 77
II Demand Situation 79
III. Relevant and Support Industries 79
IV. Strategy, Structure and Competition Opportunities of Enterprises 80
Section III Analysis of Competition Strategies Of Pet Food 80
I. Core Competitiveness Factor to Pet Food Companies 80
II. Factors Influencing Core Competitiveness of Pet Food Enterprises and Approaches for Enhancing Core Competitiveness 81
III. Strategies to Enhance Competitiveness of Pet Food Enterprises 82
Chapter X Competition Analysis of Key Enterprises of Pet Food Industry 84
Section I Mars Foods (China) Co., Ltd. 84
I. Basic Information about Enterprise Development 84
II. Analysis of Main Products 84
Source: internal information, www.askci.com 85
III. Major Economic Indicators of Company 86
Fig. 68 Income and Profits of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
IV. Analysis of Business Operation Performance 86
Fig. 69 Asset-Liability Ratio of Mars Foods (China) Co., Ltd. from 2012 to 2013 86
Fig. 70 Profitability Index of Mars Foods (China) Co., Ltd. from 2012 to 2013 87
V. Condition of Market Positioning 87
VI. Analysis of Competitive Advantages of Company 87
Section II Qingdao Inaba Foods Co., Ltd. 88
I. Basic Information about Enterprise Development 88
II. Analysis of Main Products 88
III. Major Economic Indicators of Company 89
Fig. 75 Income and Profits of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
IV. Analysis of Business Operation Performance 90
Fig. 77 The Profitability Index of Qingdao Inaba Foods Co., Ltd. from 2012 to 2013 90
V. Condition of Market Positioning 90
VI. Analysis of Competitive Advantages of Company 91
Section III Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. 91
I. Basic Information about Enterprise Development 91
II. Analysis of Main Products 92
Royal Canin produces the nutritious cat food series based on the special requirements of cats. 93
Specification: 1.5/14 Kg 93
Specification: 100g; suitable for baby cat at the weaning period of less than 4 months. 94
III. Major Economic Indicators of Company 94
IV. Analysis of Business Operation Performance 95
V. Condition of Market Positioning 95
Section IV Zhucheng Richorign Foodstuffs Co., Ltd. 95
I. Basic Information about Enterprise Development 95
II. Analysis of Main Products 96
III. Major Economic Indicators of Company 97
IV. Analysis of Business Operation Performance 97
V. Distribution of Sales Network 98
Section V Xinyi Huayi Pet Products Co., Ltd. 98
I. Basic Information about Enterprise Development 98
II. Analysis of Main Products 98
III. Major Economic Indicators of Company 99
Fig. 94 Income and Profits of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 99
IV. Analysis of Business Operation Performance 99
Fig. 96 Profitability Index of Xinyi Huayi Pet Products Co., Ltd. from 2012 to 2013 100
Section VI Chengdu Care Pet Food Co., Ltd. 100
I. Basic Information about Enterprise Development 100
II. Analysis of Main Products 101
III. Major Economic Indicators of Company 103
Fig. 101 Income and Profits of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
IV. Analysis of Business Operation Performance 103
Fig. 103 Profitability Index of Chengdu Care Pet Food Co., Ltd. from 2012 to 2013 103
V. Condition of Market Positioning 104
VI. Distribution of Sales Network 104
Source: internal information, www.askci.com 104
Section VII Wenzhou Peidi Pet Products Co., Ltd. 104
I. Basic Information about Enterprise Development 104
II. Analysis of Main Products 105
III. Major Economic Indicators of Company 106
Fig. 107 Income and Profits of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
IV. Analysis of Business Operation Performance 106
Fig. 109 Profitability Index of Wenzhou Peidi Pet Products Co., Ltd. from 2012 to 2013 106
V. Analysis of Competitive Advantages of Company 107
Section VIII Yantai China Pet Foods Co., Ltd. 107
I. Basic Information about Enterprise Development 107
II. Analysis of Main Products 108
III. Major Economic Indicators of Company 109
Fig. 114 Income and Profits of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 109
IV. Analysis of Business Operation Performance 109
Fig. 116 Profitability Index of Yantai China Pet Foods Co., Ltd. from 2012 to 2013 110
V. Condition of Market Positioning 110
VI. Distribution of Sales Network 110
Source: internal information, www.askci.com 111
Section IX Tianjin Nestle Purina Pet Food Co., Ltd. 111
I. Basic Information about Enterprise Development 111
II. Analysis of Main Products 112
III. Major Economic Indicators of Company 113
IV. Analysis of Business Operation Performance 113
V. Analysis of Competitive Advantages of Company 114
Section X Qingdao Jingwang pet foods Co., Ltd. 115
I. Basic Information about Enterprise Development 115
II. Analysis of Main Products 116
III. Major Economic Indicators of Company 116
Fig. 128 Income and Profits of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
IV. Analysis of Business Operation Performance 117
Fig. 129 Asset-liability Ratio of Qingdao Jingwang pet foods Co., Ltd. from 2012-2013 117
Fig. 130 Profitability Index of Qingdao Jingwang Pet Foods Co., Ltd. from 2012-2013 117
V. Distribution of Sales Network 117
Fig. 131 Distribution of Sales Network of Qingdao Jingwang Pet Foods Co., Ltd 118
Source: internal information, www.askci.com 118
Section XI DanDong ChangLin Food Stuff Co., Ltd. 118
I. Basic Information about Enterprise Development 118
II. Analysis of Main Products 119
III. Major Economic Indicators of Company 119
IV. Analysis of Business Operation Performance 120
V. Distribution of Sales Network 120
Source: internal information, www.askci.com 121
Source: internal information, www.askci.com 121
Section XII Nanjing Qingshan Biology Science Development Co., Ltd. 122
I. Basic Information about Enterprise Development 122
II. Analysis of Main Products 122
III. Major Economic Indicators of Company 122
IV. Analysis of Business Operation Performance 123
Part V: Development Prospect Forecast of Industry 124
Chapter XII Analysis of Investment and Development Prospects of Pet Food Industry 124
Section I. Analysis of Investment Opportunity of Pet Food Industry 124
I. Analysis of Pet Food Investment Projects 124
II. Analysis of Investment in Pet Food Regional Market 124
III Investment Opportunity of Pet Food Industry in 2014 125
Section II Product Development Direction of China’s Pet Food Industry from 2014 to 2018 125
Section III Development Trend of Future Market 126
I Analysis of Trend for Industrial Concentration 126
II. Industry Development Status During the Twelfth Five-Year Plan 126
Chapter XIII Customer Awareness Analysis of Pet Food Industry 127
Section I Users' Cognition of Pet Food Industry 127
Section II Factors Concerned by Users of Pet Food Industry 127
I. Function 127
II. Quality 127
III. Price 127
IV. Appearance 128
V. Service 128
Part VI Investment Strategy of Industry 129
Chapter XIV Development Trend and Investment Risk Analysis of Pet Food Industry from 2014 to 2018 129
Section I Current Problems in Pet Food 129
Section II Prediction on China’s Pet Food Industry from 2014 to 2018 129
Section III Analysis of Investment Risk of China’s Pet Food Industry from 2014 to 2018 130
I. Risk of Downstream Demand 130
II. Risks from Market Competition 130
III. Analysis on Technical Risks 131
IV. Risks on Product Policy 131
Chapter XV Views and Conclusion of Exports 132
Section I Analysis of marketing strategies of pet food industry 132
I. Price Strategy 132
II. Raw Material Strategy 132
III. Brand Strategy 132
Section II Analysis of and Suggestions for Enterprise Operation and Development in Pet Food Industry 133
I. Purchasing Modes of Pet Food Industry 133
II. Production Modes of Pet Food Industry 133
Section III Countermeasures of Industry 134
I. Grasping Opportunities of National Investment 134
II. Implementation of Rivalry Strategic Alliance 134
III. Self Coping Strategies of Enterprises 135
IV. Implementation of Key Customer Strategies in the Market 136
I. Necessity for the Implementation of Key Customer Strategies 136
I. Key customers are part of the Enterprise' strategy 136
Table 145 Key Customer Management and Enterprises' Strategy Planning 137
II. Key Customer management is enterprises' competitive strategy 138
II. Reasonable Determination of Key Customers 139
III. Management on Key Customer Strategy 140
IV. Support to Key Customer Management 140
