Report on Cosmetics OEM Market Research 2015
出 版 商：AskCI
出版日期：2015/01/29
頁 數：258頁
文件格式：PDF
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Cosmetics OEM stands for cosmetics original equipment manufacturer which means the processor produce the goods that attach the trademark offered by the entrusting party. For now, cosmetics OEM enterprises in China mainly located in Guangdong Province, especially Baiyun, Huadu Fanyu and other suburbs in Guangzhou, and some located in Shanghai, Suzhou, Xiamen and Zhejiang. Almost all of them are local manufacturers, and some are Taiwan, Hong Kong& Macao owned enterprises or joint ventures.
The development of cosmetics OEM relies on the development of cosmetics industry, according to statistics from Euromonitor, the cosmetics retail scale is expanding and reached RMB 233.575 billion in 2013, with an increase of 8.5 %. Among the industry, the retail scare of skincare products reached RMB 131.41 billion, which occupied half of the market.
The prosperity and development of the cosmetics industry promotes the development of cosmetics OEM industry. Today, there are several thousand cosmetics OEM manufacturer in China, but most of them are SMEs, and few are large enterprises. As the popularization of cosmetics OEM in our cosmetics production sector and the trend of incoming foreign enterprises, as well as the huge cosmetics OEM market provided by cosmetics E-Commerce, our scale of cosmetics OEM market is expanding. In 2013 our cosmetics OEM market scale nearly reached RMB 25 billion with an increase of 12.4 %.
Average consumption of cosmetics in China is relatively low, and has a huge potential. With the increase of the income level and the optimization of consumption structure, the consumption in cosmetics market will rise. According to China Competition Information, the retail scale of cosmetics market will increase and reach more than RMB 340 billion in 2018.
ODM mode is unquestionably the development trend of future cosmetic industry. As the development of cosmetics E-commerce and the huge market provided by cosmetics industry, the domestic cosmetics OEM market scale will keep expanding and exceed 40 billion in 2018.
The development of cosmetics OEM relies on the development of cosmetics industry, according to statistics from Euromonitor, the cosmetics retail scale is expanding and reached RMB 233.575 billion in 2013, with an increase of 8.5 %. Among the industry, the retail scare of skincare products reached RMB 131.41 billion, which occupied half of the market.
The prosperity and development of the cosmetics industry promotes the development of cosmetics OEM industry. Today, there are several thousand cosmetics OEM manufacturer in China, but most of them are SMEs, and few are large enterprises. As the popularization of cosmetics OEM in our cosmetics production sector and the trend of incoming foreign enterprises, as well as the huge cosmetics OEM market provided by cosmetics E-Commerce, our scale of cosmetics OEM market is expanding. In 2013 our cosmetics OEM market scale nearly reached RMB 25 billion with an increase of 12.4 %.
Average consumption of cosmetics in China is relatively low, and has a huge potential. With the increase of the income level and the optimization of consumption structure, the consumption in cosmetics market will rise. According to China Competition Information, the retail scale of cosmetics market will increase and reach more than RMB 340 billion in 2018.
ODM mode is unquestionably the development trend of future cosmetic industry. As the development of cosmetics E-commerce and the huge market provided by cosmetics industry, the domestic cosmetics OEM market scale will keep expanding and exceed 40 billion in 2018.
Part I Current Situation of Cosmetics OEM Industry 17
Chapter I Comprehensive Overview of Cosmetics OEM 17
Section I Overview of OEM 17
I. Related concepts of OEM 17
II. Development history 17
III. Classification of OEM 18
Section II Characteristics Analysis of Cosmetics OEM Industry 18
I. The characteristics cosmetics OEM market 18
II. Analysis of maturity of cosmetics OEM industry 20
Section III Analysis of Cosmetics OEM Industry Industrial Chain 20
I. Analysis of upstream of cosmetics OEM industrial chain 20
II. Analysis of downstream of cosmetics OEM industrial chain 21
III. The cost structure of cosmetics OEM 21
Chapter II Analysis of Market Development Environment for Cosmetics OEM in China 22
Section I Analysis of Global Environment 22
I. Current status of international macroeconomy 22
II. Predictive analysis of global macro economy 24
Section II Analysis of China’s Macroeconomic Environment in 2014 27
I. Analysis of China's GDP Growth 27
II. Analysis of Development Status of Industrial Economy 28
III. Analysis of Total Investment in Fixed Assets 31
IV. Total Retail Sales of Consumer Goods 33
V. Analysis of Income Growth of Urban and Rural Residents 35
VI. Analysis of Changes in Consumer Prices 37
VII. Analysis of Development Status of Foreign Trade 38
Section III Analysis of Social Environment for Cosmetics OEM in China 40
I. Analysis of Population Environment 40
II. Variation trend of urbanization rate of China 41
Section Ⅳ Analysis of Technical Environment for Cosmetics OEM in China 42
I. Development status of technology 42
II. New technology of the industry 43
III. New raw materials of the industry 45
IV Technology development and research directions 48
Chapter III Analysis of Development of Global Cosmetics Industry 50
Section I Analysis of Development of Global Cosmetics Industry Market 50
I. Present situation of global cosmetics market 50
II. Scale of global cosmetics market 51
III. Analysis of consumer channels of cosmetics 52
IV. Future prospect of global cosmetics market 52
Section II The Operation Situation of American Cosmetics Industry 56
I. Present situation of American cosmetics market 56
II. Analysis of import and export of America cosmetics 56
III. Analysis of brands in American cosmetics markets 57
IV. Development trend of American cosmetics market 58
Section III The Operation Situation of French Cosmetics Industry 59
I. Present situation of French cosmetics market 59
II. Analysis of import and export of French cosmetics 59
III. Analysis of brands in French cosmetics markets 59
IV. Development trend of French cosmetics market 61
Section ⅣThe Operation Situation of Japanese Cosmetics Industry 61
I. Present situation of Japanese cosmetics market 61
II. Analysis of import and export of Japanese cosmetics 62
III. Analysis of brands in Japanese cosmetics markets 62
IV. Development trend of Japanese cosmetics market 64
Section Ⅴ The Operation Situation of Korean Cosmetics Industry 65
I. Present situation of Korean cosmetics market 65
II. Analysis of import and export of Korean cosmetics 65
III. Analysis of brands in Korean cosmetics markets 66
IV. Development trend of Korean cosmetics market 69
Section VI The Operation Situation of Brazilian Cosmetics Industry 70
I. Present Situation of Brazilian Cosmetics Market 70
II. Analysis of import and export of Brazilian Cosmetics 71
III. Analysis of Brands in Brazilian Cosmetics Markets 72
IV. Development Trend of Brazilian Cosmetic Market 73
Chapter IV Analysis of Development Status of Cosmetics OEM in China 74
Section I. Development Situation of Cosmetics OEM Industry 74
I. Current situation of China’s Cosmetics OEM Industry 74
II. Development Stage of Cosmetics OEM Industry of China 75
III. The Problems Existing in the Cosmetics OEM Industry of China 75
IV. Development Trend of Chinese Cosmetic OEM Industry 76
Section II Analysis of 2012-2014 Chinese cosmetic OEM Industry Development 77
I. Overview of Chinese Cosmetic OEM Industry Development in 2012 77
II. Overview of Chinese Cosmetic OEM Industry Development in 2013 79
III. Overview of Chinese Cosmetic OEM Industry Development in 2014 80
Section III Analysis of 2010-2014 Chinese Cosmetic OEM Industry Scale 82
I. Analysis of increase in number of enterprises 82
II. Analysis of assets size increase 82
III. Analysis of sales volume growth 83
IV. Analysis of profit size increase 83
Section IV Analysis of Costs and Expenses of Chinese Cosmetic OEM Industry in 2010-2014 84
I. Statistics of sales cost 84
II. Main Expenses Statistics 84
Section V. Analysis of the Operating Efficiency of Chinese Cosmetic OEM Industry Scale in 2010-2014 85
I. Analysis of credit capacity 85
II. Analysis of profitability 85
III. Analysis of operating capacity 87
Chapter V. Analysis of the Cosmetic OEM Industry Policy 88
Section I. Analysis of Current Development Policy 88
I. Analysis of the effects of the 12th Five-Year Plan on cosmetics industry 88
II. Analysis of the effects of the urbanization on cosmetic industry 89
III. Analysis of national plans on cosmetics OEM industry 89
IV. Analysis of the Latest Policy 89
Section II. Analysis of the Regulatory Policies of Cosmetics OEM Industry 92
I. Overview of Current Polices 92
II. Regulatory Bodies concerning the Cosmetic OEM 93
III. Analysis of relevant policies of Cosmetic OEM 96
Ⅳ. Future policy trends 103
Chapter Ⅵ Consumption Analysis of Cosmetic industry in China 104
Section I Analysis of Cosmetics Industry Products' Consumers 104
I Preference analysis of female consumers 104
Ⅱ Preference analysis of male consumers 105
III Preference analysis of low-income consumers 108
III Preference analysis of high-income consumers 109
Section Ⅱ Five Strategies for Cosmetics to Create Market Consumption Demands 110
I. Segmenting market 110
Ⅱ Creating a new brand 110
III Developing an unique style 111
Ⅳ Enlarging specialty 112
Ⅴ Creating a strong first impression 112
Section III Analysis of Cosmetic Consumption Market 113
I Characteristics of cosmetic consumption market 113
Ⅱ Analysis of cosmetic consumption concepts 115
III. Analysis of consumption structure of cosmetics 115
Ⅳ. Consumption trends of cosmetic market 116
Section Ⅳ Analysis of Consumption Influential Factors 117
I. Price sensitive 117
Ⅱ Influence of artificial atmosphere 118
III Influence of emotional consumption 118
IV. Influence degree of advertisement 119
V. Influence degree of package 119
Part Ⅱ Market Competition Pattern 121
Chapter VII Analysis Of Cosmetic OEM Market In China 121
Section I Analysis of Cosmetic OEM Market in China 121
I. Current situation of China’s Cosmetic OEM Industry 121
Ⅱ Analysis of China's OEM marketing structure 122
III. Analysis of the OEM market scale 123
Section Ⅱ SWOT Analysis of Cosmetic OEM Entering E-Commence 123
I Advantages of cosmetic OEM entering e-commence 123
Ⅱ Disadvantages of cosmetic OEM entering e-commence 124
III Opportunity analysis of cosmetic OEM entering e-commence 125
Ⅳ Threat analysis of cosmetic OEM entering e-commence 125
Chapter VIII. Competition Analysis of Cosmetic OEM Industry 127
Section I Analysis of Industry Competition Structure 127
I. Current competition among enterprises 127
II. Threat of potential entrants 127
III. Analysis of threat of substitution products 129
IV. Bargaining power of suppliers 130
Ⅴ Bargaining power of consumers 130
Section II Analysis of Industry Concentration Degree 130
I. Analysis of market concentration 130
III. Analysis of regional concentration 131
III. Analysis of brands' regional concentration 131
Section III Analysis and Expectation of Chinese Cosmetic OEM Industry Competition in 2014-2018 131
I. Analysis of cosmetic OEM market competition in 2014-2018 131
Ⅱ Analysis and expectation of concentration in 2014-2018 132
III. Analysis and expectation of competitive advantages in 2014-2018 132
Chapter IX Section Analysis of Cosmetic OEM Market 133
Section I Market Analysis of Cosmetics in East China 133
I. Scale of business 133
Ⅱ Scale of cosmetic manufacturing market 133
III Analysis of cosmetic OEM market dynamics 134
Ⅳ Cosmetic consumption habits 138
Section Ⅱ Market Analysis of Cosmetics in South China 138
I. Scale of business 138
Ⅱ Scale of cosmetic manufacturing market 138
III Analysis of cosmetic OEM market dynamics 139
Ⅳ Cosmetic consumption habits 142
Section III Market Analysis of Cosmetics in Middle China 142
I. Scale of business 142
II. Scale of cosmetic manufacturing market 142
III. Analysis of cosmetics market dynamics 143
IV. Cosmetic consumption habits 145
Section IV Market Analysis of Cosmetics in North China 145
I. Scale of business 145
II. Scale of cosmetic manufacturing market 146
III. Analysis of cosmetics market dynamics 146
IV. Cosmetic consumption habits 147
Section V Market Analysis of Cosmetics in Northeast China 147
I. Scale of business 147
Ⅱ Scale of cosmetic manufacturing market 148
III Analysis of cosmetic OEM market dynamics 148
Section VI Market Analysis of Cosmetics in West China 149
I. Scale of business 149
II. Scale of cosmetic manufacturing market 150
III. Analysis of cosmetic OEM market dynamics 150
IV Cosmetic consumption habits 152
Chapter X Market Analysis of Cosmetics Industry and Cosmetics OEM Relevant Industries 153
Section I Market Analysis of Cosmetics 153
I. General market situation analysis of cosmetics 153
II. The effects of the 12th Five-Year Plan on cosmetics industry 153
III. Analysis of cosmetics market prospect 154
Section II Problems of Chinese Cosmetics Market 155
I. Analysis of general problem in cosmetics market 155
II. Existing sanitation problems in the cosmetics market 157
III. Analysis of weaknesses in the cosmetics market 158
Section III Analysis of the Development Countermeasures for Chinese Cosmetics 160
I. Cosmetics market development countermeasures 160
II. Countermeasures for the existing sanitation problems in the cosmetics market 162
III. Countermeasures for raising the status of cosmetic industry 163
Section IV. Analysis of Development Trend of China’s Shoemaking Products from 2015 to 2020 167
Section V the Latest Trends of Cosmetics 170
Chapter XI Analysis of Chinese Cosmetics Marketing Scale in 2013 172
Section I General Situation of Chinese Cosmetics Marketing 172
I. Analysis of Chinese cosmetics marketing scale 172
II. Analysis of the characteristics of Chinese cosmetics marketing 172
III. Analysis of Chinese cosmetics marketing structure 174
IV. Analysis of Chinese cosmetics products structure 175
Section II Analysis of Chinese Skin Care Products Marketing 176
I. Market size 176
II. Brands share 177
III. Products subdivided 177
(I) For body 177
(II) For face 178
(III) For hands 178
Section III Analysis of Chinese Hair Care Cosmetics Market 178
I. Market size 178
II. Brands share 179
III. Products subdivided 180
(I) Shampoo 180
(II) Hair dye 180
(III) Hair conditioner 181
(IV) Hair lacquers 181
(V) Anti-hair-loss 181
(VI) Salon care 182
Section IV Analysis of Chinese Cosmetics Marketing 182
I. Market size 182
II. Brands share 183
III. Products subdivided 183
(I) For eyes 183
(II) For face 184
(III) For lips 184
(IV) Nail care 185
Section V Analysis of Chinese Bath Products Marketing 185
I. Market size 185
II Brands share 186
III. Prospect 186
Section VI Analysis of Chinese Sunscreen Products Marketing 187
I. Market size 187
II. Brands share 188
III. Prospect 188
Section VII Analysis of Chinese perfume Marketing 189
I. Market size 189
II. Brands share 190
III. Prospect 190
Section VIII Analysis of Chinese Sweat Elimination Products Marketing 191
I. Market size 191
II. Brands share 192
III. Prospect 192
Section IX Analysis of Chinese Shaving and Hair Removal Products Marketing 193
I. Market size 193
II. Brands share 194
Chapter XII Analysis of the Chinese Key Companies in the Cosmetics OEM Industry 195
Section I Guangzhou Homar Cosmetics Manufacturing Co., Ltd 195
I. Basic information about enterprise development 195
II. Analysis of main products 196
III. Major economic indicators of company 197
IV. Analysis of business operation performance 197
V. Analysis of competitive advantages of companies 198
Section II Guangdong Polyace Cosmetics Co., Ltd 198
I. Basic information about enterprise development 198
II. Analysis of main products 199
III. Major economic indicators of Company 201
IV. Analysis of business operation performance 201
V. Analysis of competitive advantages of companies 202
Section III Zhejiang Source of Beauty Cosmetics Co., Ltd. 202
I. Basic information about enterprise development 202
II. Analysis of main products 203
III. Major economic indicators of company 204
IV. Analysis of business operation performance 205
V. Analysis of sales network 205
VI. Analysis of competitive advantages of company 206
Section IV Guangzhou Soyawa Cosmetics Technology Co., Ltd. 206
I. Basic information about enterprise development 206
II. Analysis of main products 207
III. Analysis of enterprise service pattern 208
IV. Analysis of competitive advantages of enterprise 208
Section V Guangzhou Baoshengtang Cosmetics Co., Ltd. 209
I. Basic information about enterprise development 209
II. Analysis of main products 210
III. Analysis of sales network 210
IV. Analysis of competitive advantages of enterprise 211
Section VI Shanghai Qiya Daily Chemical Co., Ltd. 212
I. Basic information about enterprise development 212
II. Analysis of main products 212
III. Analysis of production scale 213
IV. Analysis of competitive advantages of enterprise 213
Section VII Guangzhou Hanmay Cosmetic Co., Ltd. 214
I. Basic information about enterprise development 214
II. Analysis of main products 215
III. Analysis of business production capacity 215
IV. Analysis of competitive advantages of enterprise 216
Section VIII Guangzhou Reagem Fine Chemical Co., Ltd. 216
I. Basic information about enterprise development 216
II. Analysis of main products 217
III. Analysis of production and operation 218
IV. Analysis of sales network 219
V. Analysis of competitive advantages of companies 220
Section IX Guangzhou Qingru Cosmetics Co., Ltd. 220
I. Basic information about enterprise development 220
II. Analysis of main products 221
III. Analysis of R&D technology 222
IV. Analysis of Strategic Development 222
Section X Guangzhou Deve Cosmetics Co., Ltd. 223
I. Basic information about enterprise development 223
II. Analysis of main products 224
III. Analysis of production and operation 224
IV. Analysis of competitive advantages of enterprise 224
Part III Industrial Forecast 225
Chapter XIII Investment Opportunities and Risks of Cosmetics OEM Industry 225
Section I Development Trend of Chinese Cosmetic Industry from 2015 to 2020 225
I. Development trend of cosmetics market demand 225
II. Analysis of cosmetics development trend 226
III. Development trend of cosmetics marketing channel 228
IV. Analysis of 2014-2018 cosmetics market consumption scale 229
Section II Analysis of 2014-2018 Investment Opportunity of Cosmetics OEM Industry 229
I. Investment direction of cosmetics OEM industry 229
II. Development trend of cosmetics market demand 229
III. Investment Advice for cosmetics OEM industry 230
IV Analysis of barriers for new entrants 231
V. Analysis of 2014-2018 investment prospects of cosmetics OEM 231
VI. Analysis of 2014-2018 cosmetics OEM market scale 232
Section III Main Factors Affecting Development of Cosmetics OEM Industry from 2015 to 2020 232
I. Favorable factors affecting the operation of cosmetics OEM industry 232
II. Unfavorable factors affecting the operation of cosmetics OEM industry 234
Section IV Analysis of Investment Risk on Cosmetics OEM Industry from 2015 to 2020 235
I. Analysis of market competition risks 235
II. Analysis of risk on policy fluctuation 235
III. Analysis of risk on lagging technology 236
IV. Risk on product structure change 237
V. Analysis of other relevant risks 237
Part IV Investment Strategy 238
Chapter XIV Analysis of Investment Strategy of Cosmetics OEM Industry 238
Section I Analysis of Development Strategy of Cosmetics OEM Industry 238
I. Comprehensive strategy planning 238
II. Technical development strategies 239
III. Regional strategy planning 239
IV. Industrial strategy planning 240
V. Brand marketing strategies 241
VI. Competitive strategy planning 243
Section II Strategic Thinking of Cosmetics OEM Brands 244
I. Importance of corporate brand 244
II. Meaning for Cosmetics OEM to Implement Brand Strategies 246
III. Strategies and Tactics for Cosmetics OEM Brand Positioning 248
Section III Research on Investment Strategy of Cosmetics OEM Industry 251
I. Product Planning 251
II. Product Differential Positioning 252
III. R&D of Exclusive Formula 252
IV. Product Innovation 253
V. Strategies of Market Investment Subdivision 254
Section IV Analysis of Investment Suggestions of China Competition Information Experts 255
I. Investors with the Experience in Home Care Domain 255
II. Investors with Experience in Franchised (Exclusive) Store 256
III. Investors with the Experience in Professional Beauty Salon Domain 257
IV. Experienced Agents 258
Chapter I Comprehensive Overview of Cosmetics OEM 17
Section I Overview of OEM 17
I. Related concepts of OEM 17
II. Development history 17
III. Classification of OEM 18
Section II Characteristics Analysis of Cosmetics OEM Industry 18
I. The characteristics cosmetics OEM market 18
II. Analysis of maturity of cosmetics OEM industry 20
Section III Analysis of Cosmetics OEM Industry Industrial Chain 20
I. Analysis of upstream of cosmetics OEM industrial chain 20
II. Analysis of downstream of cosmetics OEM industrial chain 21
III. The cost structure of cosmetics OEM 21
Chapter II Analysis of Market Development Environment for Cosmetics OEM in China 22
Section I Analysis of Global Environment 22
I. Current status of international macroeconomy 22
II. Predictive analysis of global macro economy 24
Section II Analysis of China’s Macroeconomic Environment in 2014 27
I. Analysis of China's GDP Growth 27
II. Analysis of Development Status of Industrial Economy 28
III. Analysis of Total Investment in Fixed Assets 31
IV. Total Retail Sales of Consumer Goods 33
V. Analysis of Income Growth of Urban and Rural Residents 35
VI. Analysis of Changes in Consumer Prices 37
VII. Analysis of Development Status of Foreign Trade 38
Section III Analysis of Social Environment for Cosmetics OEM in China 40
I. Analysis of Population Environment 40
II. Variation trend of urbanization rate of China 41
Section Ⅳ Analysis of Technical Environment for Cosmetics OEM in China 42
I. Development status of technology 42
II. New technology of the industry 43
III. New raw materials of the industry 45
IV Technology development and research directions 48
Chapter III Analysis of Development of Global Cosmetics Industry 50
Section I Analysis of Development of Global Cosmetics Industry Market 50
I. Present situation of global cosmetics market 50
II. Scale of global cosmetics market 51
III. Analysis of consumer channels of cosmetics 52
IV. Future prospect of global cosmetics market 52
Section II The Operation Situation of American Cosmetics Industry 56
I. Present situation of American cosmetics market 56
II. Analysis of import and export of America cosmetics 56
III. Analysis of brands in American cosmetics markets 57
IV. Development trend of American cosmetics market 58
Section III The Operation Situation of French Cosmetics Industry 59
I. Present situation of French cosmetics market 59
II. Analysis of import and export of French cosmetics 59
III. Analysis of brands in French cosmetics markets 59
IV. Development trend of French cosmetics market 61
Section ⅣThe Operation Situation of Japanese Cosmetics Industry 61
I. Present situation of Japanese cosmetics market 61
II. Analysis of import and export of Japanese cosmetics 62
III. Analysis of brands in Japanese cosmetics markets 62
IV. Development trend of Japanese cosmetics market 64
Section Ⅴ The Operation Situation of Korean Cosmetics Industry 65
I. Present situation of Korean cosmetics market 65
II. Analysis of import and export of Korean cosmetics 65
III. Analysis of brands in Korean cosmetics markets 66
IV. Development trend of Korean cosmetics market 69
Section VI The Operation Situation of Brazilian Cosmetics Industry 70
I. Present Situation of Brazilian Cosmetics Market 70
II. Analysis of import and export of Brazilian Cosmetics 71
III. Analysis of Brands in Brazilian Cosmetics Markets 72
IV. Development Trend of Brazilian Cosmetic Market 73
Chapter IV Analysis of Development Status of Cosmetics OEM in China 74
Section I. Development Situation of Cosmetics OEM Industry 74
I. Current situation of China’s Cosmetics OEM Industry 74
II. Development Stage of Cosmetics OEM Industry of China 75
III. The Problems Existing in the Cosmetics OEM Industry of China 75
IV. Development Trend of Chinese Cosmetic OEM Industry 76
Section II Analysis of 2012-2014 Chinese cosmetic OEM Industry Development 77
I. Overview of Chinese Cosmetic OEM Industry Development in 2012 77
II. Overview of Chinese Cosmetic OEM Industry Development in 2013 79
III. Overview of Chinese Cosmetic OEM Industry Development in 2014 80
Section III Analysis of 2010-2014 Chinese Cosmetic OEM Industry Scale 82
I. Analysis of increase in number of enterprises 82
II. Analysis of assets size increase 82
III. Analysis of sales volume growth 83
IV. Analysis of profit size increase 83
Section IV Analysis of Costs and Expenses of Chinese Cosmetic OEM Industry in 2010-2014 84
I. Statistics of sales cost 84
II. Main Expenses Statistics 84
Section V. Analysis of the Operating Efficiency of Chinese Cosmetic OEM Industry Scale in 2010-2014 85
I. Analysis of credit capacity 85
II. Analysis of profitability 85
III. Analysis of operating capacity 87
Chapter V. Analysis of the Cosmetic OEM Industry Policy 88
Section I. Analysis of Current Development Policy 88
I. Analysis of the effects of the 12th Five-Year Plan on cosmetics industry 88
II. Analysis of the effects of the urbanization on cosmetic industry 89
III. Analysis of national plans on cosmetics OEM industry 89
IV. Analysis of the Latest Policy 89
Section II. Analysis of the Regulatory Policies of Cosmetics OEM Industry 92
I. Overview of Current Polices 92
II. Regulatory Bodies concerning the Cosmetic OEM 93
III. Analysis of relevant policies of Cosmetic OEM 96
Ⅳ. Future policy trends 103
Chapter Ⅵ Consumption Analysis of Cosmetic industry in China 104
Section I Analysis of Cosmetics Industry Products' Consumers 104
I Preference analysis of female consumers 104
Ⅱ Preference analysis of male consumers 105
III Preference analysis of low-income consumers 108
III Preference analysis of high-income consumers 109
Section Ⅱ Five Strategies for Cosmetics to Create Market Consumption Demands 110
I. Segmenting market 110
Ⅱ Creating a new brand 110
III Developing an unique style 111
Ⅳ Enlarging specialty 112
Ⅴ Creating a strong first impression 112
Section III Analysis of Cosmetic Consumption Market 113
I Characteristics of cosmetic consumption market 113
Ⅱ Analysis of cosmetic consumption concepts 115
III. Analysis of consumption structure of cosmetics 115
Ⅳ. Consumption trends of cosmetic market 116
Section Ⅳ Analysis of Consumption Influential Factors 117
I. Price sensitive 117
Ⅱ Influence of artificial atmosphere 118
III Influence of emotional consumption 118
IV. Influence degree of advertisement 119
V. Influence degree of package 119
Part Ⅱ Market Competition Pattern 121
Chapter VII Analysis Of Cosmetic OEM Market In China 121
Section I Analysis of Cosmetic OEM Market in China 121
I. Current situation of China’s Cosmetic OEM Industry 121
Ⅱ Analysis of China's OEM marketing structure 122
III. Analysis of the OEM market scale 123
Section Ⅱ SWOT Analysis of Cosmetic OEM Entering E-Commence 123
I Advantages of cosmetic OEM entering e-commence 123
Ⅱ Disadvantages of cosmetic OEM entering e-commence 124
III Opportunity analysis of cosmetic OEM entering e-commence 125
Ⅳ Threat analysis of cosmetic OEM entering e-commence 125
Chapter VIII. Competition Analysis of Cosmetic OEM Industry 127
Section I Analysis of Industry Competition Structure 127
I. Current competition among enterprises 127
II. Threat of potential entrants 127
III. Analysis of threat of substitution products 129
IV. Bargaining power of suppliers 130
Ⅴ Bargaining power of consumers 130
Section II Analysis of Industry Concentration Degree 130
I. Analysis of market concentration 130
III. Analysis of regional concentration 131
III. Analysis of brands' regional concentration 131
Section III Analysis and Expectation of Chinese Cosmetic OEM Industry Competition in 2014-2018 131
I. Analysis of cosmetic OEM market competition in 2014-2018 131
Ⅱ Analysis and expectation of concentration in 2014-2018 132
III. Analysis and expectation of competitive advantages in 2014-2018 132
Chapter IX Section Analysis of Cosmetic OEM Market 133
Section I Market Analysis of Cosmetics in East China 133
I. Scale of business 133
Ⅱ Scale of cosmetic manufacturing market 133
III Analysis of cosmetic OEM market dynamics 134
Ⅳ Cosmetic consumption habits 138
Section Ⅱ Market Analysis of Cosmetics in South China 138
I. Scale of business 138
Ⅱ Scale of cosmetic manufacturing market 138
III Analysis of cosmetic OEM market dynamics 139
Ⅳ Cosmetic consumption habits 142
Section III Market Analysis of Cosmetics in Middle China 142
I. Scale of business 142
II. Scale of cosmetic manufacturing market 142
III. Analysis of cosmetics market dynamics 143
IV. Cosmetic consumption habits 145
Section IV Market Analysis of Cosmetics in North China 145
I. Scale of business 145
II. Scale of cosmetic manufacturing market 146
III. Analysis of cosmetics market dynamics 146
IV. Cosmetic consumption habits 147
Section V Market Analysis of Cosmetics in Northeast China 147
I. Scale of business 147
Ⅱ Scale of cosmetic manufacturing market 148
III Analysis of cosmetic OEM market dynamics 148
Section VI Market Analysis of Cosmetics in West China 149
I. Scale of business 149
II. Scale of cosmetic manufacturing market 150
III. Analysis of cosmetic OEM market dynamics 150
IV Cosmetic consumption habits 152
Chapter X Market Analysis of Cosmetics Industry and Cosmetics OEM Relevant Industries 153
Section I Market Analysis of Cosmetics 153
I. General market situation analysis of cosmetics 153
II. The effects of the 12th Five-Year Plan on cosmetics industry 153
III. Analysis of cosmetics market prospect 154
Section II Problems of Chinese Cosmetics Market 155
I. Analysis of general problem in cosmetics market 155
II. Existing sanitation problems in the cosmetics market 157
III. Analysis of weaknesses in the cosmetics market 158
Section III Analysis of the Development Countermeasures for Chinese Cosmetics 160
I. Cosmetics market development countermeasures 160
II. Countermeasures for the existing sanitation problems in the cosmetics market 162
III. Countermeasures for raising the status of cosmetic industry 163
Section IV. Analysis of Development Trend of China’s Shoemaking Products from 2015 to 2020 167
Section V the Latest Trends of Cosmetics 170
Chapter XI Analysis of Chinese Cosmetics Marketing Scale in 2013 172
Section I General Situation of Chinese Cosmetics Marketing 172
I. Analysis of Chinese cosmetics marketing scale 172
II. Analysis of the characteristics of Chinese cosmetics marketing 172
III. Analysis of Chinese cosmetics marketing structure 174
IV. Analysis of Chinese cosmetics products structure 175
Section II Analysis of Chinese Skin Care Products Marketing 176
I. Market size 176
II. Brands share 177
III. Products subdivided 177
(I) For body 177
(II) For face 178
(III) For hands 178
Section III Analysis of Chinese Hair Care Cosmetics Market 178
I. Market size 178
II. Brands share 179
III. Products subdivided 180
(I) Shampoo 180
(II) Hair dye 180
(III) Hair conditioner 181
(IV) Hair lacquers 181
(V) Anti-hair-loss 181
(VI) Salon care 182
Section IV Analysis of Chinese Cosmetics Marketing 182
I. Market size 182
II. Brands share 183
III. Products subdivided 183
(I) For eyes 183
(II) For face 184
(III) For lips 184
(IV) Nail care 185
Section V Analysis of Chinese Bath Products Marketing 185
I. Market size 185
II Brands share 186
III. Prospect 186
Section VI Analysis of Chinese Sunscreen Products Marketing 187
I. Market size 187
II. Brands share 188
III. Prospect 188
Section VII Analysis of Chinese perfume Marketing 189
I. Market size 189
II. Brands share 190
III. Prospect 190
Section VIII Analysis of Chinese Sweat Elimination Products Marketing 191
I. Market size 191
II. Brands share 192
III. Prospect 192
Section IX Analysis of Chinese Shaving and Hair Removal Products Marketing 193
I. Market size 193
II. Brands share 194
Chapter XII Analysis of the Chinese Key Companies in the Cosmetics OEM Industry 195
Section I Guangzhou Homar Cosmetics Manufacturing Co., Ltd 195
I. Basic information about enterprise development 195
II. Analysis of main products 196
III. Major economic indicators of company 197
IV. Analysis of business operation performance 197
V. Analysis of competitive advantages of companies 198
Section II Guangdong Polyace Cosmetics Co., Ltd 198
I. Basic information about enterprise development 198
II. Analysis of main products 199
III. Major economic indicators of Company 201
IV. Analysis of business operation performance 201
V. Analysis of competitive advantages of companies 202
Section III Zhejiang Source of Beauty Cosmetics Co., Ltd. 202
I. Basic information about enterprise development 202
II. Analysis of main products 203
III. Major economic indicators of company 204
IV. Analysis of business operation performance 205
V. Analysis of sales network 205
VI. Analysis of competitive advantages of company 206
Section IV Guangzhou Soyawa Cosmetics Technology Co., Ltd. 206
I. Basic information about enterprise development 206
II. Analysis of main products 207
III. Analysis of enterprise service pattern 208
IV. Analysis of competitive advantages of enterprise 208
Section V Guangzhou Baoshengtang Cosmetics Co., Ltd. 209
I. Basic information about enterprise development 209
II. Analysis of main products 210
III. Analysis of sales network 210
IV. Analysis of competitive advantages of enterprise 211
Section VI Shanghai Qiya Daily Chemical Co., Ltd. 212
I. Basic information about enterprise development 212
II. Analysis of main products 212
III. Analysis of production scale 213
IV. Analysis of competitive advantages of enterprise 213
Section VII Guangzhou Hanmay Cosmetic Co., Ltd. 214
I. Basic information about enterprise development 214
II. Analysis of main products 215
III. Analysis of business production capacity 215
IV. Analysis of competitive advantages of enterprise 216
Section VIII Guangzhou Reagem Fine Chemical Co., Ltd. 216
I. Basic information about enterprise development 216
II. Analysis of main products 217
III. Analysis of production and operation 218
IV. Analysis of sales network 219
V. Analysis of competitive advantages of companies 220
Section IX Guangzhou Qingru Cosmetics Co., Ltd. 220
I. Basic information about enterprise development 220
II. Analysis of main products 221
III. Analysis of R&D technology 222
IV. Analysis of Strategic Development 222
Section X Guangzhou Deve Cosmetics Co., Ltd. 223
I. Basic information about enterprise development 223
II. Analysis of main products 224
III. Analysis of production and operation 224
IV. Analysis of competitive advantages of enterprise 224
Part III Industrial Forecast 225
Chapter XIII Investment Opportunities and Risks of Cosmetics OEM Industry 225
Section I Development Trend of Chinese Cosmetic Industry from 2015 to 2020 225
I. Development trend of cosmetics market demand 225
II. Analysis of cosmetics development trend 226
III. Development trend of cosmetics marketing channel 228
IV. Analysis of 2014-2018 cosmetics market consumption scale 229
Section II Analysis of 2014-2018 Investment Opportunity of Cosmetics OEM Industry 229
I. Investment direction of cosmetics OEM industry 229
II. Development trend of cosmetics market demand 229
III. Investment Advice for cosmetics OEM industry 230
IV Analysis of barriers for new entrants 231
V. Analysis of 2014-2018 investment prospects of cosmetics OEM 231
VI. Analysis of 2014-2018 cosmetics OEM market scale 232
Section III Main Factors Affecting Development of Cosmetics OEM Industry from 2015 to 2020 232
I. Favorable factors affecting the operation of cosmetics OEM industry 232
II. Unfavorable factors affecting the operation of cosmetics OEM industry 234
Section IV Analysis of Investment Risk on Cosmetics OEM Industry from 2015 to 2020 235
I. Analysis of market competition risks 235
II. Analysis of risk on policy fluctuation 235
III. Analysis of risk on lagging technology 236
IV. Risk on product structure change 237
V. Analysis of other relevant risks 237
Part IV Investment Strategy 238
Chapter XIV Analysis of Investment Strategy of Cosmetics OEM Industry 238
Section I Analysis of Development Strategy of Cosmetics OEM Industry 238
I. Comprehensive strategy planning 238
II. Technical development strategies 239
III. Regional strategy planning 239
IV. Industrial strategy planning 240
V. Brand marketing strategies 241
VI. Competitive strategy planning 243
Section II Strategic Thinking of Cosmetics OEM Brands 244
I. Importance of corporate brand 244
II. Meaning for Cosmetics OEM to Implement Brand Strategies 246
III. Strategies and Tactics for Cosmetics OEM Brand Positioning 248
Section III Research on Investment Strategy of Cosmetics OEM Industry 251
I. Product Planning 251
II. Product Differential Positioning 252
III. R&D of Exclusive Formula 252
IV. Product Innovation 253
V. Strategies of Market Investment Subdivision 254
Section IV Analysis of Investment Suggestions of China Competition Information Experts 255
I. Investors with the Experience in Home Care Domain 255
II. Investors with Experience in Franchised (Exclusive) Store 256
III. Investors with the Experience in Professional Beauty Salon Domain 257
IV. Experienced Agents 258
