Market and Industry Report on Digital Camera Lens 2015-2020

1. INTRODUCTION

Lens is the most important component in a digital camera, which the quality would affect the final image. However, digital cameras have decreased in sales in recent years, due to smartphones captured market shares. By the end of 2014, Chinese digital camera declined in production, which is 47.32% less than previous year. Meanwhile, production of digital camera lens declined as well; there were 32 million lens produced in 2014. So far in digital camera market, Conon, Nikon, Sony is leading the industry in the last decade, which captured 80% of market shares in aggregate.

For digital camera industry, pursuing higher quality of the image is the major driver that pushes consumption of the lens. As the result of that, the needs of consumers accelerate the digital camera market developed.

Recent years, consumption level rises as GDP grows steady in China; the national per capita disposable income was RMB 20,217 in 2014. As the technology develops and consumption level rises, digital camera lens will still be a necessary product in the market.

3. MAIN CONTENT

Part Contents
Executive summary
Definition and methodology
I Digital Camera Lens Industry Development In 2015
I-1 Chinese digital camera industry policy
I-1.1 Camera lens standard
I-1.2 Industry regulations
I-1.3 Import/export policies
II Demand and Supply of Chinese Lens Market, 2013-2014
II-1 Supplement of Chinese lens market
II-1.1 Lens production, 2010-2014
II-1.2 Lens production estimate, 2015-2020
II-2 Market Demand
II-2.1 Demand of lens market, 2010-2014
II-2.2 Demand of lens estimate, 2015-2020
II-3 Price of digital camera lens in China in 2014
II-3.1 Canon
II-3.2 Nikon
II-3.3 Sigma
II-3.4 Tamron
II-3.5 Sony
II-4 Chinese market analysis in 2014
II-4.1 Market environment
II-4.2 Competition of lens market
III Chinese Digital Camera Lens Industry Chain
III-1 Industry chain overview
III-2 Upstream development of the industry
III-2.1 Optical glass
III-2.1.1 Optical glass market
III-2.1.2 Market analysis
III-2.2 ABS
III-2.2.1 ABS market
III-2.2.2 ABS production
III-2.2.3 ABS pricing
III-3 Downstream of digital camera lens market
III-3.1 Digital camera industry analysis
III-3.2 Digital camera production
III-3.3 Demand of digital camera
III-2.3.1 Digital camera sales volume
III-2.3.2 Digital camera sales revenue
III-2.3.3 Demand structure
III-2.4 Demand of digital camera prospective
IV Import/Export of Digital Camera Lens in China, 2009-2015
IV-1 Lens imports, 2009-2015
IV-2 Lens exports, 2009-2015
V Digital Camera Lens Manufacturers’ Competitiveness
V-1 Global major manufacturers
V-1.1 Canon
V-1.1.1 Introduction
V-1.1.2 Product
V-1.1.3 Operation
V-1.1.4 Operation in China
V-1.2 Nikon
V-1.3 Sony
V-1.4 Carl Zeiss
V-2 Chinese major manufacturers
V-2.1 Phenix optics
V-2.1.1 Introduction
V-2.1.2 Product
V-2.1.3 Operation
V-2.1.4 Sales network
V-2.1.5 Strategy
V-2.2 Zhongyi Optics
V-2.3 Tamron
V-2.4 Olympus
VI Chinese Digital Camera Lens Industry Prospective, 2015-2020
VI-1 Investment prospective, 2015-2020
VI-1.1 Industry prospective
VI-1.2 Trend
VI-1.3 Market prospective
VI-2 Investment risk
VI-3 Investment strategy and recommendation
VII Digital Camera Lens Business Strategy and Tactics
VII-1 Digital camera lens strategic development planning
VII-1.1 Business upgrades
VII-1.2 Business expands
VII-1.3 Business sustainable develops
VII-2 Digital camera lens business strategic planning gist
VII-2.1 Government policy
VII-2.2 Industry law of development
VII-2.3 Resource and capability
VII-2.4 Foreseeable strategic positioning
VII-3 Digital camera lens business tactics
VII-3.1 Integrated tactical planning
VII-3.2 Technology develop tactic
VII-3.3 Regional tactical planning
VII-3.4 Industry tactical planning
VII-3.5 Brand marketing tactic
VII-3.6 Competition tactical planning
VII-4 Key customer strategy
VII-4.1 Necessary of key customer strategy
VII-4.2 Key customer definition
VII-4.3 Key customer development
VII-4.4 Key customer marketing
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