Market Analysis and Development Prospect of Exhibition Industry in China 2015-2020 Proposal

1. INTRODUCTION
Exhibition industry is an important part of modern service market. It drives the development of related and supporting industries and contributes to the communication and cooperation among different sectors and regions.
In 2014, exhibition industry continued the growing trend in the past few years, but the growth has slowed down. It was estimated that 2423 economic and trade exhibitions were held in 30 provinces or municipalities in China in 2014, increased by 4.2% compared with 2013. Meanwhile, the gap among Eastern, Middle and Western regions in the exhibition market is narrowing down. China has become the fastest-growing exhibition market in the world, and the direct output value of exhibition industry is expected to reach RMB680 billion in 2020.
In this report, AskCI will further disclose market potential and commercial opportunities for exhibition industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.

3. MAIN CONTENT
Part Contents
Executive Summary
Definition and Methodology
I Overview of Global Exhibition Industry
I-1 Current Situation
I-2 Development Pattern
I-3 Development Trend
II Overview of Chinese Exhibition Industry
II-1 Current Situation
II-2 Development Scale
II-3 Overseas Project Scale
II-4 Exhibition Market Analysis
II-5 Brand Development
II-6 Comparison of Global and Chinese Exhibition Industry
II-7 PEST Analysis of Exhibition Industry
II-8 Service Analysis of Exhibition Industry
III Marketing Strategy for Exhibition Industry in China
III-1 Sales Channel
III-2 Innovative Marketing Strategy
III-3 Integrated Marketing Strategy
III-4 Marketing Strategy at Different Phase
IV Market Analysis of Exhibition Industry by Segment
IV-1 Light Industry Exhibition
IV-2 Heavy Industry Exhibition
IV-3 Service Industry Exhibition
IV-4 Primary Industry Exhibition
IV-5 Energy Industry Exhibition
V Market Analysis of Exhibition Industry by Region
V-1 Exhibition Economic Zone
V-1.1 Bohai Economic Rim
V-1.2 Yangtze River Delta Economic Zone
V-1.3 Pearl River Delta Economic Zone
V-1.4 Northeast China Economic Zone
V-1.5 Middle West China Economic Zone
V-2 Major Region
V-2.1 North China
V-2.2 Northeast China
V-2.3 East China
V-2.4 Middle China
V-2.5 South China
V-2.6 Southwest China
V-2.7 Northwest China
VI Case Study of Exhibition Industry
VI-1 Case Study of Exhibition Hall
VI-1.1 China International Exhibition Center New Hall
VI-1.2 Shanghai New International Expo Centre
VI-1.3 China Import and Export Fair Pazhou Complex
VI-2 Case Study of Major Exhibition Project
VI-2.1 China Import and Export Fair (Canton Fair)
VI-2.2 China Hi-Tech Fair
VI-2.3 East China Fair
VI-2.4 Western China Convention & Exhibition
VI Key Players in Exhibition Industry
VI-1 Shanghai Eastbest & Lansheng International (Group) Co., Ltd.
VI-2 Shanghai Technology Convention & Exhibition Co., Ltd.
VI-3 Ningbo International Convention & Exhibition Co., Ltd.
VI-4 Dalian Northern International Exhibition Co., Ltd.
VI-5 China International Exhibition Center Group Corporation
VI-6 Shanghai New International Expo Centre Co., Ltd.
VI-7 Shanghai International Exhibition Co., Ltd.
VI-8 Guangzhou YI-WU International Exhibition Co., LTD.
VI-9 Xiamen International Conference and Exhibition Group Inc.
VI-10 Jing Mu International Exhibition Co., Ltd.
VI-11 China Great Wall International Exhibition Co., Ltd.
VI-12 Reed Exhibitions (China) Ltd.?
VI-13 Tianjin International Exhibition Centre Co., Ltd.
VI-14 Northern Exhibition
VI-15 North International Exhibition Co., Ltd.
VI-16 Sichuan Xinzhonglian Exhibition Service Co., Ltd
VII Prospect of Exhibition Industry in China
VIII Conclusion and Recommendations
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