Data Center Power Market - Global Forecast to 2020

The global data center power market is expected to be USD 12.30 billion in 2015 and is estimated to grow at a Compound Annual Growth Rate (CAGR) of 10.7% during the forecast period of 2015–2020 and is expected to be USD 20.44 billion in 2020. Enormous growth is seen in the Asia-Pacific (APAC) region and is expected to command the fastest growth within the next 5 years, at a high CAGR of 19.6% by 2020. The trend of adoption of data center power solutions in APAC is mainly driven by the development and increasing numbers of data centers with demand for highly energy-efficient power solutions in this region.

Efficient power solutions in data centers are attracting attention for reducing electricity consumption, minimizing carbon emission, and making data center operations cost effective. Distribution, conditioning, and power backup are the major functions of a data center power system. There are various vendors that are providing innovative solutions such as power distribution and measurement, power backup, and cabling infrastructure. The power measurement and monitoring solutions help the managers of data centers in managing the power consumption of critical IT equipment, by tracking and managing load before any failures. Data center power solutions are playing vital role in various industry verticals as it provides cost-efficient solutions for networking and provision to raise the capability of data centers, while maintaining the life cycle of IT equipment.

This report gives detail insights into the global data center power market split across five major regions including North America, Europe, APAC, Middle East Africa (MEA) and Latin America. The report broadly segments data center power solutions into power distribution and measurement, power backup, and cabling infrastructure. Services associated with these solutions include consulting service, professional service, and integration service. Based on end users, mid-size, enterprise, and large data center user’s trends and market size is considered. The industrial verticals included are Information Technology (IT) and telecom, Banking, Financial Services and Insurance (BFSI), government, healthcare, energy, and others. The IT and telecom vertical is expected to hold the largest market share of the total data center power market throughout the forecast period of 2015–2020. The BFSI vertical is estimated to follow the telecom and IT vertical, in terms of market share.
The report emphasizes on key adoption trends, evolution of data center power, drivers, restraints, future opportunities, and business cases in this innovative market. MarketsandMarkets expects an increasing adoption of data center power solutions, as major vendors are aggressively investing and rigorously working toward building high percentage of energy-efficient and cost-effective solutions that help to reduce the total cost of ownership in an organization. The global data center power vendors include major market players such as ABB, Emerson Electric, Eaton, Schneider Electric, and General Electric among others. The report contains competitive landscape of top 10 players in this market and includes new product launches, partnerships, collaborations, and acquisitions as the major strategies adopted by these top most players to achieve growth in the data center power market.

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends, and Porter analysis), analysis of top players and products and services offered by them, value chain analysis, and company profile analysis, which together comprise and discuss the basic views on the competitive landscape, emerging, and high-growth segments of the data center power market.

The report will enable both established firms as well as new entrants/smaller firms to gauge the pulse of the data center power market, which in turn will help the firms to penetrate into the market share. Firms purchasing the report could use any one or combination of the below-mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

‧ Market Penetration: Comprehensive information on power solutions offered by the top 10 players in the data center power market.

‧ Product Development/Innovation: Detailed insights on upcoming technologies, Research and Development (R&D) activities, and new product launches in the data center power market.

‧ Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for data center power market solutions across the regions.

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY AND PRICING 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DATA CENTER POWER MARKET 27
4.2 DATA CENTER POWER MARKET, BY SOLUTION AND SERVICE 27
4.3 DATA CENTER POWER ACROSS VARIOUS REGIONS 28
4.4 LIFE CYCLE ANALYSIS, BY REGION 28
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 30
5.2 MARKET SEGMENTATION 30
5.3 MARKET DYNAMICS 31
5.3.1 DRIVERS 31
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5.3.1.1 Demand for effective power solutions due to rise in number of data centers 31
5.3.1.2 Lowering downtime with better performance 32
5.3.1.3 Need for reducing carbon footprints 32
5.3.2 RESTRAINTS 32
5.3.2.1 Initial investments are high in deploying energy efficient power solutions 32
5.3.2.2 Low awareness about the benefits of energy efficient power solutions 32
5.3.3 OPPORTUNITIES 33
5.3.3.1 Aging of traditional data centers 33
5.3.3.2 Higher consumption of energy by data centers 33
5.3.4 CHALLENGES 33
5.3.4.1 Obsolete data center power components 33
6 INDUSTRY TRENDS 34
6.1 INTRODUCTION 34
6.2 ECOSYSTEM FOR DATA CENTER POWER EFFICIENCY 34
6.3 PORTER’S FIVE FORCES ANALYSIS 35
6.3.1 THREAT OF NEW ENTRANTS 36
6.3.2 THREAT OF SUBSTITUTES 36
6.3.3 BARGAINING POWER OF SUPPLIERS 37
6.3.4 BARGAINING POWER OF BUYERS 37
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 37
6.4 STRATEGIC BENCHMARKING 38
6.4.1 INNOVATIONS AND PRODUCT ENHANCEMENTS 38
6.4.2 ACQUISITIONS AND COLLABORATIONS 39
7 DATA CENTER POWER MARKET ANALYSIS, BY SOLUTION 41
7.1 INTRODUCTION 42
7.2 POWER DISTRIBUTION AND MEASUREMENT 43
7.2.1 POWER DISTRIBUTION UNITS 44
7.2.1.1 Intelligent Power Distribution Units 44
7.2.1.2 Non-Intelligent Power Distribution Units 45
7.2.2 MONITORING SOFTWARE 46
7.2.3 OTHERS 46
7.3 POWER BACKUP 47
7.3.1 UNINTERRUPTIBLE POWER SUPPLY (UPS) 48
7.3.1.1 Traditional UPS 49
7.3.1.2 Modular UPS 49
7.3.2 GENERATOR 50
7.3.3 OTHER POWER BACKUP SOLUTIONS 51
7.3.4 CABLING INFRASTRUCTURE 51
8 DATA CENTER POWER MARKET ANALYSIS, BY SERVICE 53
8.1 INTRODUCTION 54
8.1.1 CONSULTING SERVICES 55
8.1.2 INTEGRATION SERVICES 55
8.1.3 PROFESSIONAL SERVICES 56
9 DATA CENTER POWER MARKET ANALYSIS, BY END USER TYPE 57
9.1 INTRODUCTION 58
9.2 MID-SIZE DATA CENTERS 58
9.3 ENTERPRISE DATA CENTERS 59
9.4 LARGE DATA CENTERS 60
10 DATA CENTER POWER MARKET ANALYSIS, BY VERTICAL 61
10.1 INTRODUCTION 62
10.2 IT AND TELECOM 62
10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 63
10.4 HEALTHCARE 64
10.5 GOVERNMENT 64
10.6 ENERGY 65
10.7 OTHERS 65
11 GEOGRAPHIC ANALYSIS 67
11.1 INTRODUCTION 68
11.2 NORTH AMERICA 69
11.3 EUROPE 72
11.4 ASIA-PACIFIC 76
11.5 MIDDLE EAST AND AFRICA 79
11.6 LATIN AMERICA 82
12 COMPETITIVE LANDSCAPE 86
12.1 OVERVIEW 86
12.2 COMPETITIVE SITUATION AND TRENDS 87
12.2.1 NEW PRODUCT LAUNCHES 88
12.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 88
12.2.3 ACQUISITIONS 89
13 COMPANY PROFILES 91
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION 91
13.2 ABB 92
13.3 EMERSON ELECTRIC CO. 96
13.4 SCHNEIDER ELECTRIC 100
13.5 GENERAL ELECTRIC 104
13.6 EATON 108
13.7 DELTA ELECTRONICS, INC. 111
13.8 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. 114
13.9 RARITAN, INC. 117
13.10 RITTAL GMBH & CO. KG 120
13.11 TRIPP LITE 122
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
14 APPENDIX 124
14.1 KEY INSIGHTS 124
14.2 RECENT DEVELOPMENT 125
14.3 DISCUSSION GUIDE 126
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 130
14.5 AVAILABLE CUSTOMIZATIONS 131
14.6 RELATED REPORTS 132