Furniture and Floor Coverings Retailing in South Korea- Market Summary and Forecasts ; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Summary
With a share of 3.3% in 2014, the furniture and floor coverings market is set to witness a modest CAGR of 2.2% over the forecast period, to reach retail sales of KRW10,583 billion by 2019. The industry is mature and the entry of international retailers IKEA has led other retailers to expand their existing product lines with the latest and innovative furniture and homeware products. The growth is expected arise from the renovation of old homes and decline price due to competition between the retailers.

Key Findings
-?Home furniture and homewares retailers account for 67.4% of the total sales of furniture and floor coverings

-?Furniture is expected to remain the largest category during the forecast period.

-?Sales through online channel are gaining momentum and are expected to grow at a CAGR of 9.4% during 2014-2019.

Synopsis
“Furniture and Floor Coverings Retailing in South Korea- Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

-?A thorough analysis of consumer trends changing economic and population factors

-?Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2009 to 2019

-?Sales of furniture and floor coverings products through the following channels from 2009 to 2019: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers

-?An overview of key furniture and floor coverings retailers operating across South Korea and their presence across distribution channels

Reasons?To?Buy
-?Gain a comprehensive knowledge on furniture and floor coverings sector in the South Korea retail market and develop a competitive advantage from the start of your supply chain

-?Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit

-?Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

-?Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2009, with forecasts until 2019

-?Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market

-?Analysis of key international and domestic players operating in the furniture and floor coverings market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Steady economic factors to benefit retailers
3.1.1 South Korea's export-reliant economy is at cross roads
3.1.2 Steady rise in savings rate is a concern for retailers
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Low inflation levels to benefit retailers
3.1.5 Rise in consumption expenditure- a positive sign to reckon with
3.1.6 Increasing urbanization offers growth opportunities for retailers
3.2 Aging population pose challenges for retailers
4 South Korean Shoppers
4.1 Retailers adopting omnichannel strategies to increase their customer base
4.2 Surge in m-commerce with the rise in smartphone ownership and mobile internet penetration
4.3 Increasing adoption of private label brands threatens national brands
4.4 Social commerce is on exponential rise in South Korea
4.5 Luxury retailers are targeting affluent locals
4.6 Herd consumption behavior rampant in South Korean society with the desire for self-satisfaction growing among single workers
4.7 Increasing number of international tourists contributing to retail sales
5 Doing Business in South Korea
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Korea in the recent past
5.3 Korea eases rules for foreign investors
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Furniture and Floor Coverings
6.2 Furniture and Floor Coverings Category Overview
6.2.1 Furniture and Floor Coverings by Channel
6.2.2 Furniture and Floor Coverings by Category
6.3 Furniture and Floor Coverings Category Analysis
6.3.1 Floor Coverings
6.3.2 Furniture
6.4 Major Retailers
6.4.1 Furniture and Floor Coverings
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer