Sports and Leisure Equipment Retailing in South Korea - Market Summary and Forecasts ; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Summary
The retail market for sports and leisure equipment is expected to witness a robust growth of 7% over the forecast period. By 2025, one out of 17 South Koreans will be obese, with the prime reasons being the heavy consumption of alcohol and work pressure, according to study by the National Health Insurance Service. South Korean spending on sport related goods to stay fit is expected increase the demand thereby boosting the category sales in the country.

Key Findings
-?Sports equipment was the largest category with 71.1% in retail sales in 2014

-?Sales through the online channel are gaining traction, with the channel expected to grow at a CAGR of 9.4% during 2014-2019.

-?Specialist retailers dominate the sport and leisure equipment market in South Korea, having accounted for 35.9% of the sales in the segment

Synopsis
“Sports and Leisure Equipment Retailing in South Korea - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

-?A thorough analysis of consumer trends changing economic and population factors

-?Both qualitative and quantitative insights and analysis of the shifting sports and leisure equipment retail dynamics for sports equipment and toys and games from 2009 to 2019

-?Sales of sports and leisure equipment through the following channels from 2009 to 2019: Other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; department stores; cash and carries and warehouse clubs; Value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; clothing, footwear, accessories and luxury goods specialists; music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations

-?An overview of key sports and leisure equipment retailers operating across South Korea and their presence across distribution channels

Reasons?To?Buy
-?Gain a comprehensive knowledge on sports and leisure equipment sector in the South Korea retail market and develop a competitive advantage from the start of your supply chain

-?Investigate current and forecast behaviour trends in sports and leisure equipment category to identify the best opportunities to exploit

-?Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

-?Understand the fastest growing categories including sports equipment and toys and games, with insights on performance across key channels from 2009, with forecasts until 2019

-?Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the sports and leisure equipment market

-?Analysis of key international and domestic players operating in the sports and leisure equipment market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Steady economic factors to benefit retailers
3.1.1 South Korea's export-reliant economy is at cross roads
3.1.2 Steady rise in savings rate is a concern for retailers
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Low inflation levels to benefit retailers
3.1.5 Rise in consumption expenditure- a positive sign to reckon with
3.1.6 Increasing urbanization offers growth opportunities for retailers
3.2 Aging population pose challenges for retailers
4 South Korean Shoppers
4.1 Retailers adopting omnichannel strategies to increase their customer base
4.2 Surge in m-commerce with the rise in smartphone ownership and mobile internet penetration
4.3 Increasing adoption of private label brands threatens national brands
4.4 Social commerce is on exponential rise in South Korea
4.5 Luxury retailers are targeting affluent locals
4.6 Herd consumption behavior rampant in South Korean society with the desire for self-satisfaction growing among single workers
4.7 Increasing number of international tourists contributing to retail sales
5 Doing Business in South Korea
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Korea in the recent past
5.3 Korea eases rules for foreign investors
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Sports and Leisure Equipment
6.2 Sports and Leisure Equipment Category Overview
6.2.1 Sports and Leisure Equipment by Channel
6.2.2 Sports and Leisure Equipment by Category
6.3 Sports and Leisure Equipment Category Analysis
6.3.1 Sports Equipment
6.3.2 Toys and Games
6.4 Major Retailers
6.4.1 Sports and Leisure Equipment
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer