Development and Market of Protein Drinks in China 2015-2020 Proposal

Proteins are often called the building blocks of the body. Protein consists of combinations of structures called amino acids that combine in various ways to make muscles, bone, tendons, skin, hair, and other tissues. They serve other functions as well including nutrient transportation and enzyme production. Athletes need protein primarily to repair and rebuild muscle that is broken down during exercise and to help optimizes carbohydrate storage in the form of glycogen.

Compare to rest of the world, American are more willing to spend time and money on health & wellness foods and beverages. In 2014, protein supplement sales in U.S. was about $2,300 million, however, the rest of the world was about $1,800 million. In China, protein soft drinks market was still in deficiency.,


1)The Aim of Report
-To provide readers with comprehensive and in-depth understanding of global and Chinese protein drinks industry;
-To analyze the market demand and supply of protein drinks industry;
-To analyze the profitability of protein drinks industry;
-To analyze market size of the industry;
-To discover import and export statistics of the industry;
-To reveal opportunities for protein drinks industry in global and China.

2)Benefit from the Report
-Obtain latest info of protein drinks industry, such as market size, price index, key players, etc.;
-Find out how Chinese protein drinks market will change and how your business can be involved in;
-Keep informed of your competitors/their activities in China;
-Learn about key market drivers, investment opportunity ;

3)Deliverables
Word-format report, with around 30-50 pages;
Excel-format database of key players of protein drinks;
Excel-format market data of protein drinks;

4)Time needed
2 or 3 weeks needed

Part Contents
Executive Summary
Definition and Methodology
1 Global Drinks Industry
1.1 Market Size
1.2 Chinese Drinks Market Competitiveness
1.3 Geographic Concentration in China
2 Global Protein Drinks Market
2.1 Protein Market
2.2 Protein Drinks Overview
2.3 Market Size
2.4 Demand
2.5 Supply
3 Chinese Protein Drinks Market
3.1 Protein Market
3.2 Protein Drinks Overview
3.3 Market Size
3.4 Demand
3.5 Supply
4 Chinese Protein Drinks Industry Competiveness
4.1 Ingredients
4.2 Consumer
4.3 Pricing
4.4 Substitute Goods
5 Foreign Bellwether Company
5.1 Kellogg Company
5.1.1 Introduction
5.1.2 Product
5.1.3 Sales Network
5.1.4 Competitive Advantage
5.2 CytoSport, Inc.
5.3 Fairlife.LLC
5.4 Iovate Health Sciences International Inc.
5.5 Nestle’s Corporate
5.6 Slim-Fast Foods Company
6 Chinese Bellwether Company
6.1 Coconut Palm Group Co. Ltd.
6.1.1 Introduction
6.1.2 Product
6.1.3 Sales Network
6.1.4 Competitive Advantage
6.2 He Bei Cheng De Lolo Company Limited
6.3 Xiamen Yinlu Food Co. , Ltd.
6.4 VITASOY International Holdings Limited
6.5 Hebei Yangyuan Zhihui Drinks Stock Co., Ltd.
6.6 V V Food & Beverage Co., Ltd.
7 Forecast And Prospective
8 Conclusion And Recommendation
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