Media Global Market Briefing 2016

Media Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global media.

Reasons to Purchase

‧ Get up to date information available on the media market globally.
‧ Identify growth segments and opportunities.
‧ Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market.
‧ Develop strategies based on likely future developments.
‧ Gain a global perspective on the development of the market.

Description

Media Global Market Briefing Report from the Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market.

The market characteristics section of the report defines and explains the market.

The market size section gives the media market revenues, covering both the historic growth of the market and forecasting the future.

Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically.

Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified.

The trends and strategies section highlights the likely future developments in the media market and suggests approaches.
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Scope

Markets Covered: TV and Radio Broadcasting, Print Media, Information Services, Website, Film and Sound
Companies Mentioned: Comcast, Google, Walt Disney, Twenty-First Century Fox, Time Warner, Time Warner Cable, DirecTV, Liberty Global, CBS, Viacom, Naspers
Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania.
Time series: Five years historic and forecast.
Data: Market value in $ billions.
Data segmentations: Regional breakdowns, market share of competitors, key sub segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Media Market Size and Comparisons 2016 5
Media Market Historic Growth 6
Drivers of the Market 6
Restraints on the Market 7
Media Market Forecast 8
Drivers of the Market 8
Restraints on the Market 9
Media Market Comparison With Other Markets 10
Media Market Historic and Forecast Growth Comparison With Other Markets 11
Media Market Segmentation 12
Media Market Geography Split 14
Global Media Market Size, Split By Region, 2015 14
Media Market Competitors 16
Comcast Corporation 16
Google Inc. 17
Walt Disney Company 18
Twenty-First Century Fox, Inc. 18
Time Warner 19
Media Market Key Mergers and Acquisitions 21
Media Market Trends and Strategies 23
Newspaper Digitization – 23
Shift To Digital Books and Magazines – 23
Transition To Digital Broadcasting – 23
Virtual Reality in Filmmaking – 24
Appendix 25
NAICS Definitions Of Industry Covered In This Report 25
Abbreviations 29
Currencies 29
Research Inquiries 29
The Business Research Company 29