Media Global Market Analytics Report 2016

The Media Market Analytics Global Report provides strategists, marketers and senior management with the critical information they need to assess the global media market and compare it with other markets and across geographies.

Reasons to Purchase

‧ Outperform competitors using accurate up to date demand-side dynamics information.
‧ Identify growth segments for investment.
‧ Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
‧ Benchmark performance against key competitors.
‧ Develop strategies based on likely future developments.
‧ Utilise the relationships between key data sets for superior strategizing.
‧ Suitable for supporting your internal and external presentations with reliable high quality data and analysis.

Description

Where is the largest and fastest growing market for Media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Media Market Analytics Global Report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other sectors.
‧ The market characteristics section of the report defines and explains the media market.
‧ The market size and comparisons section gives the current market value ($bn) of the media market and some other indications of the markets importance. It then covers the historic growth of the market and forecasts the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
‧ The comparisons with other markets section looks at the media market in relation to a range of leading industrial markets in terms of size ($bn) and growth.
‧ Key financial deals which have shaped the media market in recent years are identified.
‧ The regional and country breakdowns section gives the size of the media market by geography and compares historic and forecast growth. It covers all the regions, key developed countries and major emerging markets.
‧ The market segmentation section looks at the segments within the media market and compares their size and historic and forecast growth.
‧ The market comparison section draws comparisons between the media market and country and regional populations and economies to understand the importance of the Media market and how this is changing.
‧ Competitive landscape gives market shares, and a description of the leading companies.
‧ The comparison with macroeconomic factors compares the media market by country with different sections of the population to illustrate the relative importance of the media market within the society and economy in different countries and how this is changing.
‧ The next sections look at media production and consumption in different countries and regions and how it is changing and how this relates to the overall market.
‧ The trends and strategies section highlights the likely future developments in the media market and suggests approaches companies can take to exploit this.

Scope

Markets covered: Broadcasting, Publishing, Information Services, Internet, Film and Sound.
Markets compared: Services, Professional Services, Recreation, Hospitality, Healthcare, Transportation Services, Finance, Social Services, Retail and Wholesale, and IT.
Companies mentioned: Comcast, Google, Walt Disney, Twenty-First Century Fox, Time Warner, Time Warner Cable, DirecTV, Liberty Global, CBS, Viacom, Naspers
Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA.
Regions: Asia, Americas, Europe, Middle East & Africa, Oceania.
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, population by segment, GDP ($ billions).
Data segmentations: Country and regional splits, market share of competitors, market segments.
Sourcing and referencing: Data and analysis throughout the report is sourced using end notes.

Introduction 6
Media Market Characteristics 7
Global Media Market Historic Growth 8
Drivers of the Market 8
Restraints on the Market 9
Media Market Forecast Growth 10
Drivers of the Market 10
Restraints on the Market 11
Global Media Market Comparison With Other Markets 12
Global Media Market Historic and Forecast Growth Comparison With Other Markets 13
Global Media Market Regional And Country Comparison 14
Global Media Market Size, Split By Region, 2015 14
Global Media Market, Historic and Forecast Growth, By Region, 2011 – 2019 16
Global Media Market, Split By Country, 2015 18
Global Media Market, Historic and Forecast Growth, Split By Country, 2011 – 2019 20
Media Market Segmentation 22
Media Competitive Landscape 25
Comcast Corporation 25
Google Inc. 26
Walt Disney Company 27
Twenty-First Century Fox, Inc. 27
Time Warner 28
Key Mergers And Acquisitions In Media Market 30
Media Market Comparison With Macro Economic Factors 32
Global Media Market Size As A Percentage Of GDP, 2011 – 2019 32
Media Market Size As A Percentage Of GDP, By Country, 2015. 33
Global Media Market, Per Capita Average Media Expenditure, 2011 – 2019 34
Per Capita Average Media Expenditure, By Country, 2015 35
Per Household Average Media Expenditure, By Country, 2015. 36
Proportion Of Young Population (0 – 25), By Country, 2015 38
Per Capita Average Media Expenditure Versus Proportion Of Young Population (0 – 25), By Country, 2015 40
Proportion Of Population By Region, By Country, 2015 42
Per Capita Media Expenditure Versus Population By Region, By Country, 2015 44
Media Market Comparison With Industry Metrics 45
Global Average Daily Time Spent On Media Consumption, 2011-2019 45
Global Per Capita Average Media Expenditure Versus Global Average Daily Time Spent On Media Consumption, 2011-2019 46
Average Daily Time Spent On Media Consumption, 2015, By Country 47
Per Capita Average Media Expenditure Versus Average Time Spent On Media Consumption, By Country, 2015 49
Number Of Movies Produced, By Country, 2015 51
Per Capita Average Media Expenditure Versus Number Of Movies Produced, By Country, 2015 53
Newspaper Circulation, By Country, 2015 55
Per Capita Average Media Expenditure Versus Newspaper Circulation, By Country, 2015 57
Internet Penetration, By Country, 2015 59
Per Capita Average Media Expenditure Versus Internet Penetration, By Country, 2015 61
Mobile Internet Penetration, By Country, 2015 63
Per Capita Average Media Expenditure Versus Mobile Internet Penetration, By Country, 2015 65
Smartphone Penetration, By Country, 2015 67
Per Capita Average Media Expenditure Versus Smartphone Penetration, By Country, 2015 69
Tablet Penetration, By Country,2015 71
Per Capita Average Media Expenditure Versus Tablet Penetration, By Country, 2015 73
Media Market Trends and Strategies 75
Newspaper Digitization – 75
Shift To Digital Books and Magazines – 75
Transition To Digital Broadcasting – 75
Virtual Reality in Filmmaking – 76
Appendix 77
NAICS Definitions Of Industry Covered In This Report 77
Abbreviations 81
Currencies 81
Research Inquiries 81
The Business Research Company 81