Depilatories in the Philippines

In 2014, it was observed that beauty salons offering hair removal services challenged the position of depilatories in the market. Although the category is still strongly supported by a lot of consumers, most young consumers, especially teenagers, cannot afford these kinds of services yet. Due to the strong proliferation of information on social media about the benefits and disadvantages of shaving and plucking unwanted hairs, consumers are more inclined to apply hair removal creams despite the h...

Euromonitor International's Depilatories in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEPILATORIES IN THE PHILIPPINES
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2010-2015
Table 2 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 NBO Company Shares of Depilatories: % Value 2011-2015
Table 5 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 6 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
Executive Summary
Healthy Economy and Demographics Favour Beauty and Personal Care
Beauty and Personal Care Increases As It Aligns With Consumer Lifestyle Trends
International Brands Still Dominate the Well-fragmented Category
Added Product Benefits Appeal Greatly in 2015
Niche Categories Forecasted To Develop Further As Middle-income Consumers Increase in Number
Key Trends and Developments
the Rising Number of Middle-income Families Produced by Ofw, Bpo and It Industries Encourages the Country's Resilient Economy
Changing Philippine Consumer Lifestyles Lead To Demand for Products With Health and Beauty Aspects
Digital Technology in the Everyday Lives of Consumers Benefits the Market
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources