Oral Care in the Philippines

The stable economy of the country continues to benefit consumers with more disposable incomes, resulting in an increasing number of middle-income consumers. Filipinos regard daily oral care highly due to the high cost of dental services and the desire to have healthy teeth and gums. The increasing support for higher-priced products with more benefits, eg extra-whitening, in toothpaste such as Colgate Professional Whitening and Close-Up Diamond Attraction Power White, reflects the willingness of...

Euromonitor International's Oral Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ORAL CARE IN THE PHILIPPINES
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2010-2015
Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 3 Sales of Toothbrushes by Category: Value 2010-2015
Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
Table 9 LBN Brand Shares of Toothpaste: % Value 2012-2015
Table 10 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Executive Summary
Healthy Economy and Demographics Favour Beauty and Personal Care
Beauty and Personal Care Increases As It Aligns With Consumer Lifestyle Trends
International Brands Still Dominate the Well-fragmented Category
Added Product Benefits Appeal Greatly in 2015
Niche Categories Forecasted To Develop Further As Middle-income Consumers Increase in Number
Key Trends and Developments
the Rising Number of Middle-income Families Produced by Ofw, Bpo and It Industries Encourages the Country's Resilient Economy
Changing Philippine Consumer Lifestyles Lead To Demand for Products With Health and Beauty Aspects
Digital Technology in the Everyday Lives of Consumers Benefits the Market
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources