Beauty and Personal Care in Romania

Beauty and personal care saw slightly stronger growth in 2015 in comparison to the review period CAGR. A decreased VAT rate on food and essential products was adopted in June 2015, which boosted Romanians' disposable income levels and enabled stronger spending on beauty and personal care. Strong innovation from leading and the expansion of many retail chains to provincial towns and cities closer to the rural areas also supported sales development in 2015.

Euromonitor International's Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BEAUTY AND PERSONAL CARE IN ROMANIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Stronger 2015 Growth Due To Rising Disposable Income Levels and Stronger Rural Sales
Dermocosmetics Enjoy Outstanding Growth
Direct Selling Consolidates Its Position in Beauty and Personal Care
Appealing Child-specific Designs Boost Baby and Child-specific Products
Steady Growth Expected Over Forecast Period
Key Trends and Developments
Internet Retailing Developing Much Faster Than Overall Beauty and Personal Care
Naturally-positioned and Organic Products Increasingly Sought by Consumers
Domestic Companies Becoming Leading Innovators in Mass Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Avon Cosmetics Romania SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 2 Avon Cosmetics Romania Srl: Key Facts
Summary 3 Avon Cosmetics Romania Srl: Operational Indicators
Competitive Positioning
Summary 4 Avon Cosmetics Romania Srl : Competitive Position 2015
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 5 Farmec SA: Key Facts
Summary 6 Farmec SA: Operational Indicators
Competitive Positioning
Summary 7 Farmec SA: Competitive Position 2015
Procter & Gamble Distribution SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 8 Procter & Gamble Distribution Srl: Key Facts
Summary 9 Procter & Gamble Distribution Srl: Operational Indicators
Competitive Positioning
Summary 10 Procter & Gamble Distribution Srl: Competitive Position 2015
Sephora Cosmetics Romania SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 11 Sephora Cosmetics Romania SA: Key Facts
Summary 12 Sephora Cosmetics Romania SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 13 Sephora Cosmetics Romania SA: Private Label Portfolio
Competitive Positioning
Summary 14 Sephora Cosmetics Romania SA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 16 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 17 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 18 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 19 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
Table 20 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 21 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Bath and Shower by Category: Value 2010-2015
Table 26 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 27 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 28 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 29 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 30 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 31 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 33 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Colour Cosmetics by Category: Value 2010-2015
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
Table 36 Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
Table 37 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
Table 38 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
Table 39 LBN Brand Shares of Eye Make-up: % Value 2012-2015
Table 40 LBN Brand Shares of Facial Make-up: % Value 2012-2015
Table 41 LBN Brand Shares of Lip Products: % Value 2012-2015
Table 42 LBN Brand Shares of Nail Products: % Value 2012-2015
Table 43 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 46 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Deodorants by Category: Value 2010-2015
Table 48 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 49 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 50 NBO Company Shares of Deodorants: % Value 2011-2015
Table 51 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 52 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 53 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Headlines
Trends
Category Data
Table 56 Sales of Depilatories by Category: Value 2010-2015
Table 57 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 58 Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 59 NBO Company Shares of Depilatories: % Value 2011-2015
Table 60 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 61 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Fragrances by Category: Value 2010-2015
Table 64 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 65 NBO Company Shares of Fragrances: % Value 2011-2015
Table 66 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 69 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Hair Care by Category: Value 2010-2015
Table 72 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 74 NBO Company Shares of Hair Care: % Value 2011-2015
Table 75 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 76 LBN Brand Shares of Colourants: % Value 2012-2015
Table 77 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 78 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 79 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 80 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Men's Grooming by Category: Value 2010-2015
Table 84 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 87 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 88 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 90 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 91 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 92 Sales of Oral Care by Category: Value 2010-2015
Table 93 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 94 Sales of Toothbrushes by Category: Value 2010-2015
Table 95 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 97 NBO Company Shares of Oral Care: % Value 2011-2015
Table 98 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 99 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
Table 100 LBN Brand Shares of Toothpaste: % Value 2012-2015
Table 101 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 103 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Skin Care by Category: Value 2010-2015
Table 106 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 107 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 108 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 109 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 110 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 111 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 112 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 113 NBO Company Shares of Skin Care: % Value 2011-2015
Table 114 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 115 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 116 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 119 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 120 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 122 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Category Data
Table 123 Sales of Sun Care by Category: Value 2010-2015
Table 124 Sales of Sun Care by Category: % Value Growth 2010-2015
Table 125 Sales of Sun Care by Premium vs Mass: % Value 2010-2015
Table 126 NBO Company Shares of Sun Care: % Value 2011-2015
Table 127 LBN Brand Shares of Sun Care: % Value 2012-2015
Table 128 LBN Brand Shares of Premium Sun Care: % Value 2012-2015
Table 129 Forecast Sales of Sun Care by Category: Value 2015-2020
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2015-2020
Table 131 Forecast Sales of Sun Care by Premium vs Mass: % Value 2015-2020