Optik Smart Eyes AB in Eyewear (Sweden)

Smarteyes is expected to continue expanding the number of outlets in its retail chain over the forecast period, as it did during the review period. This is set to help the company to continue increasing its turnover, which increased in tandem with its expansion during the review period. Its successful marketing strategy of involving celebrities and entertainment profiles in its promotional activities is expected to continue over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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OPTIK SMART EYES AB IN EYEWEAR (SWEDEN)
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Optik Smart Eyes AB: Key Facts
Summary 2 Optik Smart Eyes AB: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Optik Smart Eyes AB: Private Label Portfolio
Competitive Positioning