Dog Food in Austria

Growth in overall dog food will very likely remain stable in 2016 and should be unaffected by possible fluctuations in the economic conditions in Austria. Volume growth should benefit from the ongoing growth in the pet dog population and the wider usage of prepared food. On the other hand, the ever-growing share of smaller dog breeds is expected to limit any further growth potential.

Euromonitor International's Dog Food in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DOG FOOD IN AUSTRIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2011-2016
Table 2 Dog Population 2011-2016
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 1 Dog Food by Price Band 2016
Table 4 Sales of Dog Food by Category: Volume 2011-2016
Table 5 Sales of Dog Food by Category: Value 2011-2016
Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 2 Fressnapf Handels GmbH: Key Facts
Summary 3 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Handels GmbH: Fressnapf in Graz
Private Label
Summary 4 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fresshnapf Handels GmbH: Competitive Position 2015
Mars Austria Og in Pet Care (austria)
Strategic Direction
Key Facts
Summary 6 Mars Austria OG: Key Facts
Summary 7 Mars Austria OG: Operational Indicators
Competitive Positioning
Summary 8 Mars Austria OG: Competitive Position 2015
Vitakraft H Wuhrmann Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 9 Vitakraft H Wuhrmann KG: Key Facts
Competitive Positioning
Summary 10 Vitakraft H Wuhrmann KG: Competitive Position 2015
Executive Summary
Value Growth Set To Continue in Pet Care
Vat Increase To Affect Retail Prices in 2016
Private Label Products Put Increasing Pressure on Industry Leaders
Pet Superstores Continues To Shape Pet Care
Forecast for Pet Care Remains Optimistic
Key Trends and Developments
Barf Pet Food Continues To See Growth
Vat Increase on Pet Food Affects Price Growth
Trend Towards Smaller Packaging Formats Nears Peak
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 11 Research Sources