Other Pet Food in Austria

In 2016, other pet food is set to continue being heavily impacted by the trends seen in pet keeping in Austria over the review period. These include a predicted rise in the other pet population and plenty of untapped potential for industrially prepared food, which is expected to ensure positive volume growth. However, a relatively low level of awareness regarding product quality and the high popularity of private label economy brands will likely limit value growth.

Euromonitor International's Other Pet Food in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Pet Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

OTHER PET FOOD IN AUSTRIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Other Pet Population 2011-2016
Category Data
Table 2 Sales of Other Pet Food by Category: Volume 2011-2016
Table 3 Sales of Other Pet Food by Category: Value 2011-2016
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
Table 5 Sales of Other Pet Food by Category: % Value Growth 2011-2016
Table 6 LBN Brand Shares of Bird Food: % Value 2012-2015
Table 7 LBN Brand Shares of Fish Food: % Value 2012-2015
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
Table 10 Forecast Sales of Other Pet Food by Category: Value 2016-2021
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 1 Fressnapf Handels GmbH: Key Facts
Summary 2 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Handels GmbH: Fressnapf in Graz
Private Label
Summary 3 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
Summary 4 Fresshnapf Handels GmbH: Competitive Position 2015
Mars Austria Og in Pet Care (austria)
Strategic Direction
Key Facts
Summary 5 Mars Austria OG: Key Facts
Summary 6 Mars Austria OG: Operational Indicators
Competitive Positioning
Summary 7 Mars Austria OG: Competitive Position 2015
Tetra GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 8 Tetra GmbH: Operational Indicators
Competitive Positioning
Summary 9 Tetra GmbH: Competitive Position 2015
Vitakraft H Wuhrmann Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 10 Vitakraft H Wuhrmann KG: Key Facts
Competitive Positioning
Summary 11 Vitakraft H Wuhrmann KG: Competitive Position 2015
Executive Summary
Value Growth Set To Continue in Pet Care
Vat Increase To Affect Retail Prices in 2016
Private Label Products Put Increasing Pressure on Industry Leaders
Pet Superstores Continues To Shape Pet Care
Forecast for Pet Care Remains Optimistic
Key Trends and Developments
Barf Pet Food Continues To See Growth
Vat Increase on Pet Food Affects Price Growth
Trend Towards Smaller Packaging Formats Nears Peak
Market Indicators
Table 13 Pet Populations 2011-2016
Market Data
Table 14 Sales of Pet Food by Category: Volume 2011-2016
Table 15 Sales of Pet Care by Category: Value 2011-2016
Table 16 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 17 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Pet Food: % Value 2011-2015
Table 19 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 23 Distribution of Pet Care by Format: % Value 2011-2016
Table 24 Distribution of Pet Care by Format and Category: % Value 2016
Table 25 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 12 Research Sources