Pet Products in Austria

Current value growth in pet products in 2016 is anticipated to remain at a similarly high level as in 2015 and should remain above the CAGR registered in the review period. No significant changes from the recent trends and developments seen in pet products are expected. The VAT increase from 10% to 13% on pet food that comes into effect in Austria in 2016 will not affect pet products where VAT will remain at 20%.

Euromonitor International's Pet Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

PET PRODUCTS IN AUSTRIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pet Products by Category: Value 2011-2016
Table 2 Sales of Pet Products by Category: % Value Growth 2011-2016
Table 3 Sales of Pet Healthcare by Type: % Value 2011-2016
Table 4 Sales of Other Pet Products by Type: % Value 2011-2016
Table 5 Forecast Sales of Pet Products by Category: Value 2016-2021
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021
Mars Austria Og in Pet Care (austria)
Strategic Direction
Key Facts
Summary 1 Mars Austria OG: Key Facts
Summary 2 Mars Austria OG: Operational Indicators
Competitive Positioning
Summary 3 Mars Austria OG: Competitive Position 2015
Vitakraft H Wuhrmann Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 4 Vitakraft H Wuhrmann KG: Key Facts
Competitive Positioning
Summary 5 Vitakraft H Wuhrmann KG: Competitive Position 2015
Executive Summary
Value Growth Set To Continue in Pet Care
Vat Increase To Affect Retail Prices in 2016
Private Label Products Put Increasing Pressure on Industry Leaders
Pet Superstores Continues To Shape Pet Care
Forecast for Pet Care Remains Optimistic
Key Trends and Developments
Barf Pet Food Continues To See Growth
Vat Increase on Pet Food Affects Price Growth
Trend Towards Smaller Packaging Formats Nears Peak
Market Indicators
Table 7 Pet Populations 2011-2016
Market Data
Table 8 Sales of Pet Food by Category: Volume 2011-2016
Table 9 Sales of Pet Care by Category: Value 2011-2016
Table 10 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 11 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Pet Food: % Value 2011-2015
Table 13 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 16 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 17 Distribution of Pet Care by Format: % Value 2011-2016
Table 18 Distribution of Pet Care by Format and Category: % Value 2016
Table 19 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 21 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 22 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources