Media Global Market Briefing Report 2017

The word ‘media’ refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing. Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

The largest geographic markets in the media sector are Americas and Asia. Americas was the largest region in the media market in 2016, accounting for nearly 37% market share. The Asia was the second largest region accounting for 32% market share.

The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.

Media Market Characteristics 4
Media Market Historic Growth 5
Drivers of the Market 5
Restraints on the Market 6
Media Market Forecast 7
Drivers of the Market 7
Restraints on the Market 8
Media Market Comparison With Other Markets 9
Media Market Historic and Forecast Growth Comparison With Other Markets 10
Media Market Segmentation 11
Global Media Market, Split By Segments, 2016, $ Billion 11
Global Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 13
Media Market Geography Split 14
Global Media Market Size, Split By Region, 2016 14
Media Market Competitors 16
Google Inc. 17
Comcast Corporation 18
The Walt Disney Company 18
DirecTV 19
Time Warner 19
21st Century Fox, Inc. 20
Media Market Key Mergers and Acquisitions 22
Media Market Trends and Strategies 24
Newspaper Digitization 24
Shift To Digital Books and Magazines 24
Transition To Digital Broadcasting 24
Big Data Driving Growth 24
Growth Of Audio Books 25
Virtual Reality in Filmmaking 25
Appendix 26
NAICS Definitions Of Industry Covered In This Report 26
Research Methodology 29
Abbreviations 29
Currencies 29
Research Inquiries 29
The Business Research Company 29