HERE - Peeling the Onion of Enhanced Location Technology

The announcements of new products, services, partnerships, and standards for data collection and aggregation have come fast and furious lately from digital map maker and location-based technology company HERE.   All of the activity points toward the creation of a comprehensive location cloud platform suited for a wide range of applications from navigation to mobility services and navigation.  

This Insight examines HERE’s activities in light of auto industry trends, such as autonomous driving technologies, and the competitive environment for location data and services solutions.