Performance Analytics Market by Component (Software, and Services), Application (Financial, Sales & Marketing, IT Operations, Supply Chain Performance Analytics), Vertical, Analytics Type, Deployment, Organization Size, Industry - Global Forecast to 2021

“Inclination towards metrics-driven performance analytics tools has been driving the market growth”
The global performance analytics market size is estimated to grow from USD 1.10 billion in 2016 to USD 2.59 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.7%. Growing need to monitor and measure performance of business functions for optimal resource allocation and elimination of performance bottlenecks have been driving the market growth. Organizations are shifting their focus towards such metrics-driven analytics tools to control operational risks with proactive and strategic decision-making. However, lack of awareness regarding benefits of performance analytics solutions and concerns about positive ROI are the restraining factors for the performance analytics market.
“Predictive analytics would continue to hold the largest market share during the forecast period”
The predictive performance analytics market is estimated to hold the largest market share during the forecast period. Predictive analytics helps to predict future business scenarios with comprehensive analysis of historical as well as present performance data. Predictive model and analysis enable the users to understand probable risks that need to be considered and empower them to enhance enterprise performance at all levels.
“APAC is projected to grow at the highest rate during the forecast period”
North America holds the largest market share in 2016 and the trend is expected to continue in the coming years. The performance analytics market is showing strong positive trends in the region as several companies and industries are adopting performance analytics at various levels as a part of their strategy, in order to strive in the market and to increase their productivity. The APAC region is witnessing increased adoption of performance analytics solutions with growing awareness, massive data surge, and need to provide real-time performance analysis.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:
‧ By Company Type: Tier 1: 33%, Tier 2: 41%, and Tier 3: 26%
‧ By Designation: C-level: 47%, Director level: 35%, and Others: 18%
‧ By Region: North America: 42%, Europe: 18%, APAC: 30%, MEA: 4%, Latin America: 6%
The various key vendors profiled in the report are as follows:
1. International Business Machine Corporation (U.S.)
2. Oracle Corporation (U.S.)
3. SAS Institute (U.S.)
4. SAP SE (Germany)
5. Siemens AG (Germany)
6. Adaptive Insights (U.S.)
7. ServiceNow, Inc. (U.S.)
8. Xactly Corporation (U.S.)
9. Optymyze (U.S.)
10. Callidus Software, Inc. (U.S.)

Research Coverage
The report segments the performance analytics market based on components, which include software and services; services segment is further segmented into managed services and professional services. Under professional services, the report is further segmented into support & maintenance and consulting services. Based on deployment model the market is segmented into on-premises and cloud. Under analytics type, it is segmented into predictive analytics, prescriptive analytics, and descriptive analytics. Under organization size, it is segmented into SMBs and large enterprises, whereas under applications segment, the market is segmented into financial performance analytics, sales & marketing performance analytics, supply chain performance analytics, IT operations performance analytics, employee performance analytics, and others. Under verticals, the market includes Banking, Financial Services, & Insurance (BFSI), telecommunications & IT, retail & e-commerce, healthcare, manufacturing, government & defense, energy & utilities, construction & engineering, and others (research, education, travel & hospitality, outsourcing), whereas in regions, it is segmented into North America, Europe, APAC, Middle East & Africa (MEA), and Latin America.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the performance analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitor and gain more insights to enhance their position in the business. The competitive landscape section includes new product launches, partnerships, agreements & collaborations, mergers & acquisitions, and expansions.

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS 25
2.4.1 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE PERFORMANCE ANALYTICS MARKET 31
4.2 PERFORMANCE ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 31
4.3 PERFORMANCE ANALYTICS MARKET: BY INDUSTRY VERTICAL AND REGION 32
4.4 LIFECYCLE ANALYSIS, BY REGION, 2016 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 33
5.2 EVOLUTION 33
5.3 MARKET SEGMENTATION 34
5.3.1 BY COMPONENT 34
5.3.2 BY APPLICATION 35
5.3.3 BY DEPLOYMENT MODEL 35
5.3.4 BY ORGANIZATION SIZE 35
5.3.5 BY INDUSTRY VERTICAL 36
5.3.6 BY REGION 36
5.4 MARKET DYNAMICS 37
5.4.1 DRIVERS 37
5.4.1.1 Need to generate insights from continually rising volume of the data 37
5.4.1.2 Rising prevalence of metrics driven business performance assessment 38
5.4.1.3 Technological advancements in computing power 38
5.4.2 RESTRAINTS 38
5.4.2.1 Lack of awareness regarding positive impacts of performance analytics 38
5.4.2.2 Concerns about positive ROI 38
5.4.3 OPPORTUNITIES 39
5.4.3.1 Emergence of advanced vendor offerings 39
5.4.3.2 Increasing adoption of cloud-based performance analytics solutions 39
5.4.4 CHALLENGES 39
5.4.4.1 Privacy and data security concerns 39
5.4.4.2 Lack of skilled analytical workforce 40
6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 VALUE CHAIN ANALYSIS 41
6.3 STRATEGIC BENCHMARKING 42
6.4 USE CASES 43
6.4.1 USE CASE 1 43
6.4.2 USE CASE 2 43
6.4.3 USE CASE 3 44
7 PERFORMANCE ANALYTICS MARKET ANALYSIS, BY COMPONENT 45
7.1 INTRODUCTION 46
7.2 SOFTWARE 47
7.3 SERVICES 48
7.3.1 MANAGED SERVICES 49
7.3.2 PROFESSIONAL SERVICES 50
7.3.2.1 Support and maintenance 51
7.3.2.2 Consulting 52
8 PERFORMANCE ANALYTICS MARKET ANALYSIS, BY APPLICATION 53
8.1 INTRODUCTION 54
8.2 SALES AND MARKETING PERFORMANCE ANALYTICS 55
8.3 FINANCIAL PERFORMANCE ANALYTICS 56
8.4 SUPPLY CHAIN PERFORMANCE ANALYTICS 57
8.5 IT OPERATIONS PERFORMANCE ANALYTICS 57
8.6 EMPLOYEE PERFORMANCE ANALYTICS 58
8.7 OTHERS 59
9 PERFORMANCE ANALYTICS MARKET ANALYSIS, BY ANALYTICS TYPE 60
9.1 INTRODUCTION 61
9.2 PREDICTIVE ANALYTICS 62
9.3 PRESCRIPTIVE ANALYTICS 62
9.4 DESCRIPTIVE ANALYTICS 63
10 PERFORMANCE ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 64
10.1 INTRODUCTION 65
10.2 ON-PREMISES 66
10.3 CLOUD 66
11 PERFORMANCE ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 68
11.1 INTRODUCTION 69
11.2 SMALL AND MEDIUM BUSINESSES 70
11.3 LARGE ENTERPRISES 70
12 PERFORMANCE ANALYTICS MARKET ANALYSIS, BY VERTICAL 72
12.1 INTRODUCTION 73
12.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 74
12.3 TELECOMMUNICATIONS AND IT 74
12.4 RETAIL AND E-COMMERCE 75
12.5 GOVERNMENT AND DEFENSE 76
12.6 HEALTHCARE 76
12.7 MANUFACTURING 77
12.8 ENERGY AND UTILITIES 78
12.9 CONSTRUCTION AND ENGINEERING 78
12.10 OTHERS 79
13 GEOGRAPHIC ANALYSIS 80
13.1 INTRODUCTION 81
13.2 NORTH AMERICA 83
13.3 EUROPE 88
13.4 ASIA-PACIFIC 91
13.5 MIDDLE EAST AND AFRICA 95
13.6 LATIN AMERICA 98
14 COMPETITIVE LANDSCAPE 102
14.1 OVERVIEW 102
14.2 COMPETITIVE SITUATIONS AND TRENDS 103
14.2.1 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 104
14.2.2 NEW PRODUCT LAUNCHES 105
14.2.3 EXPANSIONS 105
14.2.4 MERGER AND ACQUISITIONS 106
14.3 VENDOR ANALYSIS 107
15 COMPANY PROFILES 110
15.1 INTRODUCTION 110
(Overview, Financials, Products & Services, Strategy, and Developments)*
15.2 INTERNATIONAL BUSINESS MACHINES CORPORATION 111
15.3 SAP SE 114
15.4 SAS INSTITUTE, INC. 117
15.5 ORACLE CORPORATION 119
15.6 SIEMENS AG 122
15.7 ADAPTIVE INSIGHTS 125
15.8 XACTLY CORPORATION 126
15.9 OPTYMYZE 128
15.10 SERVICENOW, INC. 129
15.11 CALLIDUS SOFTWARE INC. 131
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.
16 KEY INNOVATORS 133
16.1 NICE SYSTEMS INC. 133
16.2 QUANTROS, INC. 134
16.3 TIDEMARK SYSTEMS, INC. 134
16.4 PROPHIX SOFTWARE, INC. 135
16.5 TAGETIK SOFTWARE SRL 135
17 APPENDIX 136
17.1 KEY INSIGHTS OF INDUSTRY EXPERTS 136
17.2 DISCUSSION GUIDE 137
17.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 140
17.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 142
17.5 AVAILABLE CUSTOMIZATION 143
17.6 RELATED REPORTS 143
17.7 AUTHOR DETAILS 144