Unlimited data for mobile, is it coming or going?

Don’t take “Unlimited data” offers at face value. Truly unlimited data is only offered by leading operators in 5 out of 25 European countries.

Unlimited usage allowances for voice and SMS are much more common. 56% of the post-paid tariffs across the 50 operators covered have unlimited SMS, and 40% of the tariffs have unlimited voice. Only 5% have unlimited data.

In Europe truly “Unlimited data” offers are still limited to a small number of markets. In USA tariffs with “unlimited data” are resurfacing, but many have restrictions around the ‘unlimited offer’.

Does unlimited mean unlimited data? Probably not.

Size of data allowances with Post-paid tariffs growing.

Unlimited data allowances.

The Impact of Unlimited.