Wall Decor Market in Europe 2017-2021

About Wall Decor
The style of decor, choice of colors and patterns, textures, designs, and shapes are arranged as per length and depth for different formats of home decor (traditional/classic and modern), different consumer segments (mass/masstige/premium/up-market), and different age groups.

Technavio’s analysts forecast the wall decor market in Europe to grow at a CAGR of 7.81% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the wall decor market in Europe for 2017-2021. To calculate the market size, the report considers value sales of wall decor products of retailers.


Technavio's report, Wall Decor Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
‧ Amazon
‧ Carrefour
‧ IKEA
‧ Kingfisher
‧ Walmart
Other prominent vendors
‧ Eurobaustoff
‧ Home24
‧ Inter Gamma
‧ Kesko
‧ Les Mousquetaires
‧ OTTO GROUP
‧ Sherwin-Williams
‧ Tesco
‧ Travis Perkins
‧ Wayfair
Market driver
‧ Premium and aspirational product collection
‧ For a full, detailed list, view our report

Market challenge
‧ Price wars due to low product differentiation
‧ For a full, detailed list, view our report

Market trend
‧ Digital printing
‧ For a full, detailed list, view our report

Key questions answered in this report
‧ What will the market size be in 2021 and what will the growth rate be?
‧ What are the key market trends?
‧ What is driving this market?
‧ What are the challenges to market growth?
‧ Who are the key vendors in this market space?
‧ What are the market opportunities and threats faced by the key vendors?
‧ What are the strengths and weaknesses of the key vendors?

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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
‧ Key market highlights
PART 05: Region profile: EU
‧ Economic indicators
PART 06: Market channel for wall decor
‧ Market channels for wall decor
‧ Categories of online retailers
‧ Price segments
PART 07: Market landscape
‧ Market overview
‧ Home decor market in Europe
‧ Market size and forecast for wall decor market in Europe
‧ Five forces analysis
PART 08: Market segmentation by devices used for online shopping of wall decor items
‧ Wall decor market in Europe by devices used for online shopping of wall decor items
‧ Wall decor market in Europe by time spent on devices used for shopping online
PART 09: Market segmentation by products
‧ Wall decor market in Europe by products
‧ Wall art market in Europe
‧ Picture frames market in Europe
‧ Wall clocks market in Europe
‧ Wall tapestry, posters, and sculptures market in Europe
‧ Wall storage, shelves, and hanging cabinets market in Europe
‧ Decorative wall mirrors market in Europe
‧ Other decorative accents market in Europe
‧ Overall comparison between product segments of wall decor market in Europe
PART 10: Market segmentation by distribution channels
‧ Wall decor market in Europe by distribution channels
PART 11: Key leading countries
‧ Key leading countries
‧ Germany
‧ UK
‧ France
‧ Italy
PART 12: Decision framework
PART 13: Drivers and challenges
‧ Market drivers
‧ Market challenges
PART 14: Market trends
‧ Digital printing
‧ Personalization of wall decor
‧ Customized wall decor
‧ Growing online retailing of wall decor
‧ Consumer confidence and lifestyle trend
PART 15: Vendor landscape
‧ Competitive scenario
‧ Competitive strategies
‧ Key factors for growth
‧ Key market insights
‧ Comparative analysis of key vendors
‧ Amazon
‧ Carrefour
‧ IKEA
‧ Kingfisher
‧ Walmart
‧ Other prominent vendors
PART 16: Appendix
‧ List of abbreviations
List of Exhibits
Exhibit 01: EU: Key economic indicators 2015
Exhibit 02: Population in EU 2010-2015 (millions)
Exhibit 03: GDP per capita in EU 2010-2015 ($)
Exhibit 04: Employment to population ratio in EU 2009-2014
Exhibit 05: Household final consumption expenditure per capita in EU 2010-2015
Exhibit 06: Internet penetration rate in EU 2010-2015
Exhibit 07: Mobile cellular subscription rate in EU 2010-2015
Exhibit 08: Urban population in EU 2010-2015 (% of total population)
Exhibit 09: Market channels for wall decor
Exhibit 10: Online retailer categories
Exhibit 11: Wall decor: Price segments
Exhibit 12: Application of wall decor
Exhibit 13: Raw materials used in the production of wall decor items
Exhibit 14: Share of wall decor market in Europe in home decor market in Europe 2016
Exhibit 15: Home decor market in Europe 2016-2021 ($ billions)
Exhibit 16: Wall decor market in Europe: Value chain
Exhibit 17: Wall decor market in Europe 2016-2021 ($ billions)
Exhibit 18: Five forces analysis
Exhibit 19: Wall decor market in Europe by devices used for online shopping of wall decor items 2014-2016 ($ millions)
Exhibit 20: Wall decor market in Europe by devices used for online shopping of wall decor items 2014-2016 (% share)
Exhibit 21: Wall decor market in Europe by time spent on devices used for shopping online 2014-2016 (% share)
Exhibit 22: Wall decor market in Europe by products
Exhibit 23: Wall decor market in Europe by products 2016 and 2021 (% share of revenue)
Exhibit 24: Wall decor market in Europe by products 2016-2021 ($ billions)
Exhibit 25: Wall art market in Europe 2016-2021 ($ billions)
Exhibit 26: Picture frames market in Europe 2016-2021 ($ billions)
Exhibit 27: Wall clocks market in Europe 2016-2021 ($ billions)
Exhibit 28: Types of sculpture offerings
Exhibit 29: Wall tapestry, posters, and sculptures market in Europe 2016-2021 ($ billions)
Exhibit 30: Wall storage, shelves, and hanging cabinets market in Europe 2016-2021 ($ billions)
Exhibit 31: Decorative wall mirrors market in Europe 2016-2021 ($ billions)
Exhibit 32: Other decorative accents market in Europe 2016-2021 ($ billions)
Exhibit 33: CAGR, market share, and base value comparison among product segments of wall decor market in Europe 2016
Exhibit 34: Wall decor market in Europe by distribution channels 2016 (% share of revenue)
Exhibit 35: Wall decor market through offline distribution channel 2016 (% share of revenue)
Exhibit 36: Key leading countries 2016
Exhibit 37: Key leading countries by revenue 2016 (% of total revenue)
Exhibit 38: Market overview: Germany
Exhibit 39: Wall decor market in Germany 2016-2021 ($ billions)
Exhibit 40: Market overview: UK
Exhibit 41: Wall decor market in UK 2016-2021 ($ billions)
Exhibit 42: Market overview: France
Exhibit 43: Wall decor market in France 2016-2021 ($ billions)
Exhibit 44: Market overview: Italy
Exhibit 45: Wall decor market in Italy 2016-2021 ($ billions)
Exhibit 46: Nominal residential property prices in EU 2013-2016 (% change)
Exhibit 47: Home improvement market in Europe 2016-2021 ($ billions)
Exhibit 48: Product assortment
Exhibit 49: Key factors for growth
Exhibit 50: Key vendors: Comparison of operating margins FY2016
Exhibit 51: Key vendors: Comparison of net sales growth FY2015 and FY2016
Exhibit 52: Key vendors: Benchmarking on geographical presence
Exhibit 53: Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
Exhibit 54: Amazon: Business segmentation by revenue 2015 (% share)
Exhibit 55: Amazon: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 56: Amazon in wall decor market in Europe: Product portfolio
Exhibit 57: Carrefour: Store formats
Exhibit 58: Carrefour: Geographical segmentation by revenue 2015 (% share)
Exhibit 59: Carrefour's presence in the wall decor market
Exhibit 60: IKEA: Geographical segmentation by revenue 2015 (% share)
Exhibit 61: IKEA in wall decor market in Europe
Exhibit 62: Kingfisher: Geographical segmentation by revenue 2015 (% share)
Exhibit 63: Walmart: Business segmentation by revenue 2016 (% share)
Exhibit 64: Walmart: Business segmentation by revenue 2015 and 2016 ($ billions)
Exhibit 65: Walmart: Geographical segmentation by revenue 2016 (% share)