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Digital Signage Software Market by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural), and Geography - Global Forecast to 2023

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出 版 商:MarketsandMarkets
出版日期:2017/06/19
頁  數:180頁
文件格式:PDF
價  格:
USD 5,650 (Single-User License)
USD 6,650 (Multi-User License)
USD 8,150 (Global-User License)
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“Advancements in technology offerings and infrastructure expansions are boosting the growth of the digital signage software market”
The digital signage software market was valued at USD 4.48 billion in 2016 and is expected to reach USD 9.24 billion by 2023, at a CAGR of 10.2% during the forecast period. The growth of the market is propelled by the increasing demand for digital signage in public and commercial sectors, along with its high cost efficiency and assured return on investment. The market is further driven by factors such as increasing focus on energy consumption, the rising demand for OLED-based displays, and improvements in technology offerings & infrastructure expansions. However, the lack of standardization and the lack of awareness about digital signage are inhibiting the growth of the digital signage market globally.
“The digital signage software market expected to gain maximum traction in the commercial application during the forecast period”
The commercial application sector is expected to hold the largest share of the digital signage software market by 2023. This market is expected to grow at the highest rate between 2017 and 2023. This is mainly due to increasing demand for digital signage in commercial applications along with improvements in technology offerings & infrastructure expansions. Digital signage attracts a large group of customers through effective communication through advertising and promotion. Increasing demand in retail, hospitality and healthcare sectors is boosting the demand for software for commercial application.
“North America held the largest market share while APAC is expected to grow at the highest CAGR during the forecast period in the digital signage software market”
North America held the largest share of the digital signage software market in 2016. APAC is one of the potential markets for digital signage software globally. The market in APAC is expected to grow at the highest CAGR during the forecast period. The retail boom in APAC countries such as China, Singapore, Malaysia, Thailand, Hong Kong, Singapore, Malaysia, and Japan continues to benefit from both the strong domestic demand and an influx of tourist dollars from countries such as China and India. Increasing developments in the field of transportation, communication, public infrastructure, and construction are expected to create demand for digital signage systems, software, and services in public spaces in this region.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts. The breakup of the profile of primary participants is given below:
‧ By Company Type: Tier 1—23%, Tier 2—34%, and Tier 3—43 %
‧ By Designation: C-Level Executives—35%, Directors—29%, and Others—36%
‧ By Region: North America—45%, Europe—26%, APAC—17%, and RoW—12%
The prominent players profiled in this report are Scala Inc. (US), Signagelive (UK), Broadsign International LLC (Canada), Omnivex Corporation (Canada), Navori (Switzerland), IntuiLab SA (France), Mvix, Inc. (US), NoviSign Digital Signage Inc. (Israel), Four Winds Interactive (US), Rise Vision (Canada), Planar Systems Inc. (US), NEC Display Solutions (Japan) ADFLOW Networks (Canada), Samsung Electronics Co. Ltd. (South Korea), and Panasonic Corporation (Japan).
Research Coverage:
The report provides a picture of the digital signage software market. It aims at estimating the market size and future growth potential of this market across different segments such as types of software, types of services, applications, and geographies. Furthermore, the report also includes the industry trends, market dynamics, and competitive analysis of the key players in the market, along with their company profiles, vendor DIVE matrix, and recent developments.
Key Benefits of Buying the Report:
The report would help the market leaders/new entrants in this market by providing them the closest approximations of the revenue numbers for the overall digital signage software, and the subsegments. This report would help stakeholders better understand the competitive landscape and gain more insights to better position their businesses and make suitable go-to-market strategies. The report also helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 MARKET RANKING ESTIMATION 25
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.5 RESEARCH ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET 31
4.2 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET 31
4.3 DIGITAL SIGNAGE SOFTWARE MARKET, BY TYPE (USD BILLION) 32
4.4 DIGITAL SIGNAGE SERVICES MARKET, BY TYPE (USD BILLION) 32
4.5 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY REGION, 2016 33
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5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Increasing demand for digital signage in public and commercial sectors 36
5.2.1.2 High cost efficiency and assured return on investment 36
5.2.1.3 Advancements in technology offerings and infrastructure expansions 36
5.2.1.4 Increasing demand for cloud based digital signage software solutions 37
5.2.2 RESTRAINTS 37
5.2.2.1 Lack of standardization 37
5.2.2.2 Lack of awareness about digital signage 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Growth of various emerging technologies in digital signage 37
5.2.3.2 Increased focus on R&D activities 38
5.2.4 CHALLENGES 38
5.2.4.1 Preventing digital signage from hackers 38
5.2.4.2 Increased online/broadcast advertisement 38
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 LATEST TRENDS IN THE MARKET 40
6.3.1 IMPACT OF LATEST TECHNOLOGICAL TRENDS ON DIGITAL SIGNAGE 41
6.3.1.1 Internet of things (IoT) 41
6.3.1.2 Big data 41
6.3.1.3 Artificial intelligence (AI) 41
6.3.2 RISING POPULARITY OF WIRELESS DIGITAL SIGNAGE SOLUTIONS 41
6.3.3 ADVANCEMENTS IN NFC-ENABLED DIGITAL SIGNAGE SYSTEMS IS LIKELY TO TRANSFORM THE MARKET SCENARIO 42
6.3.4 INCREASING DEPLOYMENT OF DIGITAL MENU BOARDS IN THE RESTAURANTS 42
6.3.5 TREND TOWARD SEPARATE DIGITAL ASSET MANAGEMENT PLATFORM 43
6.3.6 OUTSOURCING OF DIGITAL SIGNAGE NETWORKS 43
7 DIGITAL SIGNAGE SOFTWARE MARKET, BY SOFTWARE TYPE 44
7.1 INTRODUCTION 45
7.2 EDGE SERVER SOFTWARE 48
7.3 CONTENT MANAGEMENT SYSTEM 49
7.4 OTHERS 50
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8 DIGITAL SIGNAGE SERVICES MARKET, BY SERVICE 55
8.1 INTRODUCTION 56
8.2 INSTALLATION SERVICES 62
8.3 MAINTENANCE & SUPPORT SERVICES 64
8.4 OTHER SERVICES 66
9 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY APPLICATION 68
9.1 INTRODUCTION 69
9.2 COMMERCIAL 71
9.2.1 RETAIL 71
9.2.1.1 Indoor advertisement 72
9.2.1.2 Outdoor advertisement 72
9.2.2 CORPORATE 73
9.2.2.1 Indoor advertisement 73
9.2.2.2 Outdoor advertisement 73
9.2.3 HEALTHCARE 74
9.2.3.1 Indoor advertisement 74
9.2.3.2 Outdoor advertisement 75
9.2.4 HOSPITALITY 75
9.2.4.1 Indoor advertisement 75
9.2.4.2 Outdoor advertisement 76
9.2.5 GOVERNMENT 76
9.2.5.1 Indoor advertisement 77
9.2.5.2 Outdoor advertisement 77
9.3 INFRASTRUCTURAL 78
9.3.1 TRANSPORTATION 78
9.3.1.1 Indoor advertisement 79
9.3.1.2 Outdoor advertisement 79
9.3.2 ENTERTAINMENT 80
9.3.2.1 Indoor advertisement 80
9.3.2.2 Outdoor advertisement 80
9.4 INSTITUTIONAL 81
9.4.1 BANKING 81
9.4.1.1 Indoor advertisement 82
9.4.1.2 Outdoor advertisement 82
9.4.2 EDUCATION 83
9.4.2.1 Indoor advertisement 83
9.4.2.2 Outdoor advertisement 83
9.5 INDUSTRIAL 84
9.5.1 INDOOR ADVERTISEMENT 84
9.5.2 OUTDOOR ADVERTISEMENT 84
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9.6 OTHER APPLICATIONS 85
9.6.1 INDOOR ADVERTISEMENT 85
9.6.2 OUTDOOR ADVERTISEMENT 85
10 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY GEOGRAPHY 87
10.1 INTRODUCTION 88
10.2 NORTH AMERICA 92
10.2.1 US 97
10.2.2 CANADA 98
10.2.3 MEXICO 98
10.3 EUROPE 99
10.3.1 UK 102
10.3.2 GERMANY 102
10.3.3 FRANCE 103
10.3.4 ITALY 104
10.3.5 REST OF EUROPE 104
10.4 ASIA PACIFIC (APAC) 104
10.4.1 CHINA 109
10.4.2 JAPAN 110
10.4.3 SOUTH KOREA 110
10.4.4 INDIA 111
10.4.5 AUSTRALIA 112
10.4.6 REST OF APAC 112
10.5 REST OF THE WORLD (ROW) 112
10.5.1 MIDDLE EAST & AFRICA 115
10.5.2 SOUTH AMERICA 116
11 COMPETITIVE LANDSCAPE 117
11.1 INTRODUCTION 117
11.2 MARKET RANKING ANALYSIS 118
11.3 STRATEGIC BENCHMARKING 119
11.3.1 MAJOR STRATEGIES ADOPTED BY THE KEY PLAYERS 119
11.4 VENDOR DIVE OVERVIEW 121
11.4.1 VANGUARDS 122
11.4.2 DYNAMIC 122
11.4.3 INNOVATOR 122
11.4.4 EMERGING 122
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11.5 COMPETITIVE BENCHMARKING 123
11.5.1 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET (25 COMPANIES) 123
11.5.2 ANALYSIS OF THE PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET (25 COMPANIES) 124
*Top 25 companies analyzed for this study are - Scala Inc. (US), Signagelive (UK), NEC Display solutions Ltd. (Japan), Broadsign International LLC (Canada), Omnivex Corporation (Canada), Panasonic Corporation (Japan), Planar Systems Inc. (US), Mvix, Inc. (US), Navori (Switzerland), Cisco Systems, Inc. (US), Sharp Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea), NoviSign Digital Signage Inc. (Israel), Four Winds Interactive (US), ADFLOW Networks (Canada), IntuiLab SA (France), Rise Vision (Canada), Acquire Digital (US), Visix, Inc. (US), Xtreme Media Pvt. Ltd. (India), ONELAN Limited (UK), DISE International AB (Sweden), TruKnox Technologies Pvt. Ltd. (India), YCD Multimedia (US), L Squared (Canada).
11.6 COMPETITIVE SITUATION AND TRENDS 125
11.6.1 CONTRACTS 126
11.6.2 PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 127
11.6.3 PRODUCT LAUNCHES AND PATENT 128
11.6.4 MERGERS AND ACQUISITIONS 129
12 COMPANY PROFILES 130
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.1 INTRODUCTION 130
12.2 SCALA INC. 131
12.3 SIGNAGELIVE 134
12.4 BROADSIGN INTERNATIONAL LLC 137
12.5 OMNIVEX CORPORATION 140
12.6 NAVORI 143
12.7 PLANAR SYSTEMS INC. 145
12.8 INTUILAB SA 147
12.9 MVIX, INC. 149
12.10 NOVISIGN DIGITAL SIGNAGE INC. 152
12.11 FOUR WINDS INTERACTIVE (FWI) 154
12.12 RISE VISION 156
12.13 PANASONIC CORPORATION 158
12.14 NEC DISPLAY SOLUTIONS LTD. 161
12.15 ADFLOW NETWORKS 163
12.16 SAMSUNG ELECTRONICS CO. LTD. 165
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
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13 APPENDIX 169
13.1 INSIGHTS OF INDUSTRY EXPERTS 169
13.2 DISCUSSION GUIDE 170
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 173
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 175
13.5 AVAILABLE CUSTOMIZATIONS 177
13.6 RELATED REPORTS 177
13.7 AUTHOR DETAILS 178
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