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Global Over the Top (OTT) Market 2018-2022
出 版 商：Technavio
出版日期：2018/07/18
頁 數：126頁
文件格式：PDF
價 格：
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USD 3,000 (Multi-User License)
USD 4,000 (Global-User License)
USD 3,000 (Multi-User License)
USD 4,000 (Global-User License)
About Over the Top (OTT)
Over the top (OTT) services deliver content such as text, image, audio, and video from third-party providers over the internet. They do not require multiple system operators to control or distribute content.
Technavio’s analysts forecast the Global Over the Top (OTT) Market to grow at a CAGR of 17.03% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global over the top (OTT) market. To calculate the market size, the report considers the revenue generated by the vendors from the sales of OTT content to end-users such as content customers or advertisers.
The market is divided into the following segments based on geography:
‧ Americas
‧ APAC
‧ EMEA
Technavio's report, global over the top (OTT) market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
‧ Alphabet
‧ Amazon.com
‧ Apple
‧ Netflix
‧ Microsoft
Market driver
‧ Digital transformation
‧ For a full, detailed list, view our report
Market challenge
‧ Privacy concerns
‧ For a full, detailed list, view our report
Market trend
‧ Adoption of OTT standard
‧ For a full, detailed list, view our report
Key questions answered in this report
‧ What will the market size be in 2022 and what will the growth rate be?
‧ What are the key market trends?
‧ What is driving this market?
‧ What are the challenges to market growth?
‧ Who are the key vendors in this market space?
‧ What are the market opportunities and threats faced by the key vendors?
‧ What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Over the top (OTT) services deliver content such as text, image, audio, and video from third-party providers over the internet. They do not require multiple system operators to control or distribute content.
Technavio’s analysts forecast the Global Over the Top (OTT) Market to grow at a CAGR of 17.03% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global over the top (OTT) market. To calculate the market size, the report considers the revenue generated by the vendors from the sales of OTT content to end-users such as content customers or advertisers.
The market is divided into the following segments based on geography:
‧ Americas
‧ APAC
‧ EMEA
Technavio's report, global over the top (OTT) market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
‧ Alphabet
‧ Amazon.com
‧ Apple
‧ Netflix
‧ Microsoft
Market driver
‧ Digital transformation
‧ For a full, detailed list, view our report
Market challenge
‧ Privacy concerns
‧ For a full, detailed list, view our report
Market trend
‧ Adoption of OTT standard
‧ For a full, detailed list, view our report
Key questions answered in this report
‧ What will the market size be in 2022 and what will the growth rate be?
‧ What are the key market trends?
‧ What is driving this market?
‧ What are the challenges to market growth?
‧ Who are the key vendors in this market space?
‧ What are the market opportunities and threats faced by the key vendors?
‧ What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
‧ Market ecosystem
‧ Market characteristics
‧ Market segmentation analysis
PART 05: MARKET SIZING
‧ Market definition
‧ Market sizing 2017
‧ Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
‧ Bargaining power of buyers
‧ Bargaining power of suppliers
‧ Threat of new entrants
‧ Threat of substitutes
‧ Threat of rivalry
‧ Market condition
PART 07: MARKET SEGMENTATION BY CONTENT TYPE
‧ Overview
‧ Comparison by content type
‧ Video – Market size and forecast 2017-2022
‧ Text and images – Market size and forecast 2017-2022
‧ VoIP – Market size and forecast 2017-2022
‧ Music streaming – Market size and forecast 2017-2022
‧ Market opportunity by content type
PART 08: MARKET SEGMENTATION BY SCREEN TYPE
‧ Segmentation by screen type
PART 09: CUSTOMER LANDSCAPE
PART 10: REGIONAL LANDSCAPE
‧ Geographical segmentation
‧ Regional comparison
‧ Americas – Market size and forecast 2017-2022
‧ EMEA – Market size and forecast 2017-2022
‧ APAC – Market size and forecast 2017-2022
‧ Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
‧ Market drivers
‧ Market challenges
PART 13: MARKET TRENDS
‧ Expansion in the variety of contents
‧ Adoption of OTT standard
‧ High utilization of social media
PART 14: VENDOR LANDSCAPE
‧ Overview
‧ Landscape disruption
‧ Competitive landscape
PART 15: VENDOR ANALYSIS
‧ Vendors covered
‧ Vendor classification
‧ Market positioning of vendors
‧ Alphabet
‧ Amazon.com
‧ Apple
‧ Netflix
‧ Microsoft
PART 16: APPENDIX
‧ List of abbreviations
Exhibit 01: Parent market
Exhibit 02: Global digital publishing market: Segments
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition: Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global OTT market – Market size and forecast 2017-2022 ($ bn)
Exhibit 09: Global – Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition: Five forces 2017
Exhibit 18: Segmentation by content type: Market share 2017-2022 (%)
Exhibit 19: Comparison by content type
Exhibit 20: Video – Market size and forecast 2017-2022 ($ bn)
Exhibit 21: Video – Year-over-year growth 2018-2022 (%)
Exhibit 22: Text and images – Market size and forecast 2017-2022 ($ bn)
Exhibit 23: Text and images – Year-over-year growth 2018-2022 (%)
Exhibit 24: VoIP – Market size and forecast 2017-2022 ($ bn)
Exhibit 25: VoIP – Year-over-year growth 2018-2022 (%)
Exhibit 26: Music streaming – Market size and forecast 2017-2022 ($ bn)
Exhibit 27: Music streaming – Year-over-year growth 2018-2022 (%)
Exhibit 28: Market opportunity by content type
Exhibit 29: Customer landscape
Exhibit 30: Global – Market share by geography 2017-2022 (%)
Exhibit 31: Regional comparison
Exhibit 32: Americas – Market size and forecast 2017-2022 ($ bn)
Exhibit 33: Americas – Year-over-year growth 2018-2022 (%)
Exhibit 34: Top 3 countries in Americas
Exhibit 35: EMEA – Market size and forecast 2017-2022 ($ bn)
Exhibit 36: EMEA – Year-over-year growth 2018-2022 (%)
Exhibit 37: Top 3 countries in EMEA
Exhibit 38: APAC – Market size and forecast 2017-2022 ($ bn)
Exhibit 39: APAC – Year-over-year growth 2018-2022 (%)
Exhibit 40: Top 3 countries in APAC
Exhibit 41: Market opportunity
Exhibit 42: Vendor landscape
Exhibit 43: Landscape disruption
Exhibit 44: Vendors covered
Exhibit 45: Vendor classification
Exhibit 46: Market positioning of vendors
Exhibit 47: Alphabet overview
Exhibit 48: Alphabet – Business segments
Exhibit 49: Alphabet – Organizational developments
Exhibit 50: Alphabet – Geographic focus
Exhibit 51: Alphabet – Segment focus
Exhibit 52: Alphabet – Key offerings
Exhibit 53: Alphabet – Key customers
Exhibit 54: Amazon.com overview
Exhibit 55: Amazon.com – Business segments
Exhibit 56: Amazon.com – Organizational developments
Exhibit 57: Amazon.com – Geographic focus
Exhibit 58: Amazon.com – Segment focus
Exhibit 59: Amazon.com – Key offerings
Exhibit 60: Amazon.com – Key customers
Exhibit 61: Apple overview
Exhibit 62: Apple – Business segments
Exhibit 63: Apple – Organizational developments
Exhibit 64: Apple – Geographic focus
Exhibit 65: Apple – Key offerings
Exhibit 66: Apple – Key customers
Exhibit 67: Netflix overview
Exhibit 68: Netflix – Business segments
Exhibit 69: Netflix – Organizational developments
Exhibit 70: Netflix – Geographic focus
Exhibit 71: Netflix – Segment focus
Exhibit 72: Netflix – Key offerings
Exhibit 73: Netflix – Key customers
Exhibit 74: Microsoft overview
Exhibit 75: Microsoft – Business segments
Exhibit 76: Microsoft – Organizational developments
Exhibit 77: Microsoft – Geographic focus
Exhibit 78: Microsoft – Segment focus
Exhibit 79: Microsoft – Key offerings
Exhibit 80: Microsoft – Key customers
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
‧ Market ecosystem
‧ Market characteristics
‧ Market segmentation analysis
PART 05: MARKET SIZING
‧ Market definition
‧ Market sizing 2017
‧ Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
‧ Bargaining power of buyers
‧ Bargaining power of suppliers
‧ Threat of new entrants
‧ Threat of substitutes
‧ Threat of rivalry
‧ Market condition
PART 07: MARKET SEGMENTATION BY CONTENT TYPE
‧ Overview
‧ Comparison by content type
‧ Video – Market size and forecast 2017-2022
‧ Text and images – Market size and forecast 2017-2022
‧ VoIP – Market size and forecast 2017-2022
‧ Music streaming – Market size and forecast 2017-2022
‧ Market opportunity by content type
PART 08: MARKET SEGMENTATION BY SCREEN TYPE
‧ Segmentation by screen type
PART 09: CUSTOMER LANDSCAPE
PART 10: REGIONAL LANDSCAPE
‧ Geographical segmentation
‧ Regional comparison
‧ Americas – Market size and forecast 2017-2022
‧ EMEA – Market size and forecast 2017-2022
‧ APAC – Market size and forecast 2017-2022
‧ Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
‧ Market drivers
‧ Market challenges
PART 13: MARKET TRENDS
‧ Expansion in the variety of contents
‧ Adoption of OTT standard
‧ High utilization of social media
PART 14: VENDOR LANDSCAPE
‧ Overview
‧ Landscape disruption
‧ Competitive landscape
PART 15: VENDOR ANALYSIS
‧ Vendors covered
‧ Vendor classification
‧ Market positioning of vendors
‧ Alphabet
‧ Amazon.com
‧ Apple
‧ Netflix
‧ Microsoft
PART 16: APPENDIX
‧ List of abbreviations
Exhibit 01: Parent market
Exhibit 02: Global digital publishing market: Segments
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition: Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global OTT market – Market size and forecast 2017-2022 ($ bn)
Exhibit 09: Global – Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition: Five forces 2017
Exhibit 18: Segmentation by content type: Market share 2017-2022 (%)
Exhibit 19: Comparison by content type
Exhibit 20: Video – Market size and forecast 2017-2022 ($ bn)
Exhibit 21: Video – Year-over-year growth 2018-2022 (%)
Exhibit 22: Text and images – Market size and forecast 2017-2022 ($ bn)
Exhibit 23: Text and images – Year-over-year growth 2018-2022 (%)
Exhibit 24: VoIP – Market size and forecast 2017-2022 ($ bn)
Exhibit 25: VoIP – Year-over-year growth 2018-2022 (%)
Exhibit 26: Music streaming – Market size and forecast 2017-2022 ($ bn)
Exhibit 27: Music streaming – Year-over-year growth 2018-2022 (%)
Exhibit 28: Market opportunity by content type
Exhibit 29: Customer landscape
Exhibit 30: Global – Market share by geography 2017-2022 (%)
Exhibit 31: Regional comparison
Exhibit 32: Americas – Market size and forecast 2017-2022 ($ bn)
Exhibit 33: Americas – Year-over-year growth 2018-2022 (%)
Exhibit 34: Top 3 countries in Americas
Exhibit 35: EMEA – Market size and forecast 2017-2022 ($ bn)
Exhibit 36: EMEA – Year-over-year growth 2018-2022 (%)
Exhibit 37: Top 3 countries in EMEA
Exhibit 38: APAC – Market size and forecast 2017-2022 ($ bn)
Exhibit 39: APAC – Year-over-year growth 2018-2022 (%)
Exhibit 40: Top 3 countries in APAC
Exhibit 41: Market opportunity
Exhibit 42: Vendor landscape
Exhibit 43: Landscape disruption
Exhibit 44: Vendors covered
Exhibit 45: Vendor classification
Exhibit 46: Market positioning of vendors
Exhibit 47: Alphabet overview
Exhibit 48: Alphabet – Business segments
Exhibit 49: Alphabet – Organizational developments
Exhibit 50: Alphabet – Geographic focus
Exhibit 51: Alphabet – Segment focus
Exhibit 52: Alphabet – Key offerings
Exhibit 53: Alphabet – Key customers
Exhibit 54: Amazon.com overview
Exhibit 55: Amazon.com – Business segments
Exhibit 56: Amazon.com – Organizational developments
Exhibit 57: Amazon.com – Geographic focus
Exhibit 58: Amazon.com – Segment focus
Exhibit 59: Amazon.com – Key offerings
Exhibit 60: Amazon.com – Key customers
Exhibit 61: Apple overview
Exhibit 62: Apple – Business segments
Exhibit 63: Apple – Organizational developments
Exhibit 64: Apple – Geographic focus
Exhibit 65: Apple – Key offerings
Exhibit 66: Apple – Key customers
Exhibit 67: Netflix overview
Exhibit 68: Netflix – Business segments
Exhibit 69: Netflix – Organizational developments
Exhibit 70: Netflix – Geographic focus
Exhibit 71: Netflix – Segment focus
Exhibit 72: Netflix – Key offerings
Exhibit 73: Netflix – Key customers
Exhibit 74: Microsoft overview
Exhibit 75: Microsoft – Business segments
Exhibit 76: Microsoft – Organizational developments
Exhibit 77: Microsoft – Geographic focus
Exhibit 78: Microsoft – Segment focus
Exhibit 79: Microsoft – Key offerings
Exhibit 80: Microsoft – Key customers
