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Wireless Earphone Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 - 2026

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出版日期:2019/04/01
頁  數:280頁
文件格式:PDF
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Wireless earphones are electronic devices worn by individuals in the ears to listen to music, the radio, or telephone communications. They are connected to devices via Bluetooth and Wi-Fi technologies. They provide audio output to devices such as television, mp3 players, radio, tablets, and mobile phones. The adoption of wireless technology-enabled solutions has increased rapidly in the recent past, as they offer convenience, especially in terms of portability. Wireless technologies such as Bluetooth, Wi-Fi, WiSA, and AirPlay are now used for audio transmission between devices. This factor is expected to drive the wireless earphone market during the forecast period.

wireless earphone market

The global wireless earphone market has been segmented based on type, connectivity, application, market type, distribution channel, and geography. Based on type, the market has been classified into ear bud earphone and canal earphone. Canal earphones are preferred over earbud earphones for sports & fitness and music & entertainment applications. Canal earphones have form-fitting rubber tips, which increase comfort and provide superior isolation from outside noise as well as increased bass response. In addition, canal earphones are easy to fit and convenient. These factors are expected to boost demand for canal earphones during the forecast period.

In terms of connectivity, the wireless earphone market has been classified into Wi-Fi and Bluetooth technology. Bluetooth is the most common and preferred connectivity type in the wireless earphone market as compared to other technologies. Wireless connectivity technology offers various advantages such as mobility, easy installation, and less cost. All these advantages are likely to increase the market attractiveness of wireless connectivity technology in the coming years.

Based on application, the wireless earphone market has been categorized into music & entertainment, sports & fitness, and gaming & virtual reality. The sports & fitness segment held a major market share in 2017. It is expected to maintain its market share during the forecast period. The music & entertainment segment is expected to expand at a rapid pace.

In terms of distribution channel, the market has been split into online stores and offline stores. The offline stores segment has been further divided into hypermarkets/supermarkets, multi-brand electronic stores, exclusive showrooms, and others. Online retail stores is likely to be a highly attractive segment during the forecast period, owing to a rise in preference for online shopping in recent years.

Based on market type, the wireless earphone market has been classified into mobile inbox market and mobile aftermarket. The mobile aftermarket segment holds a major share of the global wireless earphone market. Currently, mobile manufacturers offer wired earphones with the mobile inbox. However, companies offer wireless earphones separately to customers. This is expected to drive the mobile aftermarket segment in the coming years.

In terms of region, the global wireless earphone market has been segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in North America is driven by an increase in smartphone users, technological advancements in wireless earphones, and unmet need of consumers. Demand for wireless earphones in developing regions such as Asia Pacific and Middle East & Africa is expected to increase significantly during the forecast period. Manufacturers are expanding their product lines to meet demand for wireless earphones. Moreover, strong product innovation and addition of newer features are expected to boost the market. Asia Pacific is likely to be a highly attractive region of the market, owing to the steady adoption of wireless earphones. Manufacturers are keen on entering the market in Asia Pacific in order to expand their foorprint in the market in the region. North America and Europe are likely to dominate the global wireless earphone market owing to the preference for premium brands among the population in the regions.

The wireless earphone market is fragmented, due to the presence of several players. Competition is expected to intensify in the coming years, due to the entry of several local players. Key companies profiled in the research report include Skullcandy, Harman International Industries, Sennheiser electronic GmbH & Co. KG, Plantronics, Inc., Bose Corporation, Sony Corporation, Jabra, Koninklijke Philips N.V, Apple Inc., Samsung, Motorola Mobility, Huawei Technologies Co., Ltd, Bang & Olufsen, Edifier International Limited, Panasonic, Shure Incorporated, Xiaomi, Nokia, LG Electronics, Inc., OnePlus, and Motorola mobility (Lenovo Inc.). The report also offers the competitive landscape of the key players in the global wireless earphone market.
Section 1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

Section 2. Assumptions and Research Methodology

Section 3. Executive Summary

Section 4. Market Overview
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunity
4.3. Key Market Indicators
4.4. Key Trend Analysis
4.5. Industrial SWOT Analysis
4.6. Porter’s Five Forces Analysis
4.7. Value Chain Analysis
4.8. BOM Analysis (Earbuds and Earbuds Case)
4.8.1. BOM Earbuds Components (Microphones, Optical Sensors, IR Proximity Sensors, Motion Accelerometer, Plastic Casing, Boards, Cables, Coaxial Connector, Metal Cap etc.)
4.8.1.1. Supplier Analysis
4.8.1.2. Cost Sheet Breakdown
4.8.1.2.1. Cost Analysis (Component Level)
4.8.2. BOM Earbuds Case Components (Lightning Connector, Onboard Battery, Plastic Casing, LED, Electrical Switches, etc.)
4.8.2.1. Supplier Analysis
4.8.2.2. Cost Sheet Breakdown
4.8.2.2.1. Cost Analysis (Component Level)
4.9. Global Wireless Earphone Market Analysis and Forecasts, 2016 – 2026
4.9.1. Market Revenue Projections (US$ Mn)
4.9.2. Market Volume Projection (Thousand Units)

Section 5. Global Wireless Earphone Market Analysis and Forecasts, by Type
5.1. Overview
5.2. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast by Type, 2016 – 2026
5.2.1. Earbuds Earphone
5.2.2. Canal Earphone
5.3. Incremental Opportunity Analysis, by Type

Section 6. Global Wireless Earphone Market Analysis and Forecasts, by Connectivity
6.1. Overview
6.2. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast by Connectivity, 2016 – 2026
6.2.1. Wi-Fi
6.2.2. Bluetooth
6.3. Incremental Opportunity Analysis, by Connectivity

Section 7. Global Wireless Earphone Market Analysis and Forecasts, by Application
7.1. Overview
7.2. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast by Application, 2016 – 2026
7.2.1. Music & Entertainment
7.2.2. Sports & Fitness
7.2.3. Gaming & Virtual Reality
7.3. Incremental Opportunity Analysis, by Application

Section 8. Global Wireless Earphone Market Analysis and Forecasts, by Market Type
8.1. Overview
8.2. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast by Market Type, 2016 – 2026
8.2.1. Mobile Aftermarket
8.2.2. Mobile Inbox
8.3. Incremental Opportunity Analysis, by Market Type

Section 9. Global Wireless Earphone Market Analysis and Forecasts, by Distribution Channel
9.1. Overview
9.2. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast by Distribution Channel, 2016 – 2026
9.2.1. Online Store
9.2.2. Offline Store
9.2.2.1. Hypermarkets/Supermarkets
9.2.2.2. Multi-brand Electronic Stores
9.2.2.3. Exclusive Showrooms
9.2.2.4. Others
9.3. Incremental Opportunity Analysis, by Distribution Channel

Section 10. Global Wireless Earphone Market Analysis and Forecasts, by Region
10.1. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast by Region, 2016 – 2026
10.1.1. North America
10.1.2. Europe
10.1.3. Asia Pacific
10.1.4. Middle East & Africa
10.1.5. South America
10.2. Incremental Opportunity Analysis, by Region

Section 11. North America Wireless Earphone Market Size and Forecast (US$ Mn & Thousand Units) , 2016 – 2026
11.1. Regional Snapshot
11.1.1. By Type
11.1.2. By Connectivity
11.1.3. By Application
11.1.4. By Distribution Channel
11.2. Key Trends Analysis
11.3. Consumer Buying Behavior
11.4. Price Trend Analysis
11.4.1. Average Selling Price
11.5. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Type, 2016 – 2026
11.5.1. Earbuds Earphone
11.5.2. Canal Earphone
11.6. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Connectivity, 2016 – 2026
11.6.1. Wi-Fi
11.6.2. Bluetooth
11.7. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Application, 2016 – 2026
11.7.1. Music & Entertainment
11.7.2. Sports & Fitness
11.7.3. Gaming & Virtual Reality
11.8. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Distribution Channel, 2016 – 2026
11.8.1. Online Store
11.8.2. Offline Store
11.8.2.1. Hypermarkets/Supermarkets
11.8.2.2. Multi-brand Electronic Stores
11.8.2.3. Exclusive Showrooms
11.8.2.4. Others
11.9. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Market Type, 2016 – 2026
11.9.1. Mobile Aftermarket
11.9.2. Mobile Inbox
11.10. Wireless Earphone Market Size (US$ Mn & Thousand Units) and Forecast, by Country, 2016 – 2026
11.10.1. U.S.
11.10.2. Canada
11.10.3. Rest of North America
11.11. Wireless Earphone Incremental Opportunity Analysis
11.11.1. By Type
11.11.2. By Connectivity
11.11.3. By Application
11.11.4. By Distribution Channel
11.11.5. By Country

Section 12. Europe Wireless Earphone Market Size and Forecast (US$ Mn & Thousand Units) , 2016 – 2026
12.1. Regional Snapshot
12.1.1. By Type
12.1.2. By Connectivity
12.1.3. By Application
12.1.4. By Distribution Channel
12.2. Key Trends Analysis
12.3. Consumer Buying Behavior
12.4. Price Trend Analysis
12.4.1. Average Selling Price
12.5. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Type, 2016 – 2026
12.5.1. Earbuds Earphone
12.5.2. Canal Earphone
12.6. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Connectivity, 2016 – 2026
12.6.1. Wi-Fi
12.6.2. Bluetooth
12.7. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Application, 2016 – 2026
12.7.1. Music & Entertainment
12.7.2. Sports & Fitness
12.7.3. Gaming & Virtual Reality
12.8. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Distribution Channel, 2016 – 2026
12.8.1. Online Store
12.8.2. Offline Store
12.8.2.1. Hypermarkets/Supermarkets
12.8.2.2. Multi-brand Electronic Stores
12.8.2.3. Exclusive Showrooms
12.8.2.4. Others
12.9. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Market Type, 2016 – 2026
12.9.1. Mobile Aftermarket
12.9.2. Mobile Inbox
12.10. Wireless Earphone Market Size (US$ Mn & Thousand Units) and Forecast, by Country, 2016 – 2026
12.10.1. U.K.
12.10.2. Germany
12.10.3. France
12.10.4. Rest of Europe
12.11. Wireless Earphone Incremental Opportunity Analysis
12.11.1. By Type
12.11.2. By Connectivity
12.11.3. By Application
12.11.4. By Distribution Channel
12.11.5. By Country

Section 13. Asia Pacific Wireless Earphone Market Size and Forecast (US$ Mn & Thousand Units) , 2016 – 2026
13.1. Regional Snapshot
13.1.1. By Type
13.1.2. By Connectivity
13.1.3. By Application
13.1.4. By Distribution Channel
13.2. Key Trends Analysis
13.3. Consumer Buying Behavior
13.4. Price Trend Analysis
13.4.1. Average Selling Price
13.5. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Type, 2016 – 2026
13.5.1. Earbuds Earphone
13.5.2. Canal Earphone
13.6. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Connectivity, 2016 – 2026
13.6.1. Wi-Fi
13.6.2. Bluetooth
13.7. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Application, 2016 – 2026
13.7.1. Music & Entertainment
13.7.2. Sports & Fitness
13.7.3. Gaming & Virtual Reality
13.8. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Distribution Channel, 2016 – 2026
13.8.1. Online Store
13.8.2. Offline Store
13.8.2.1. Hypermarkets/Supermarkets
13.8.2.2. Multi-brand Electronic Stores
13.8.2.3. Exclusive Showrooms
13.8.2.4. Others
13.9. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Market Type, 2016 – 2026
13.9.1. Mobile After Market
13.9.2. Mobile Inbox
13.10. Wireless Earphone Market Size (US$ Mn & Thousand Units) and Forecast, by Country, 2016 – 2026
13.10.1. China
13.10.2. India
13.10.3. Japan
13.10.4. Rest of Asia Pacific
13.11. Wireless Earphone Incremental Opportunity Analysis
13.11.1. By Type
13.11.2. By Connectivity
13.11.3. By Application
13.11.4. By Distribution Channel
13.11.5. By Country

Section 14. Middle East and Africa Wireless Earphone Market Size and Forecast (US$ Mn & Thousand Units) , 2016 – 2026
14.1. Regional Snapshot
14.1.1. By Type
14.1.2. By Connectivity
14.1.3. By Application
14.1.4. By Distribution Channel
14.2. Key Trends Analysis
14.3. Consumer Buying Behaviour
14.4. Price Trend Analysis
14.4.1. Average Selling Price
14.5. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Type, 2016 – 2026
14.5.1. Earbuds Earphone
14.5.2. Canal Earphone
14.6. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Connectivity, 2016 – 2026
14.6.1. Wi-Fi
14.6.2. Bluetooth
14.7. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Application, 2016 – 2026
14.7.1. Music & Entertainment
14.7.2. Sports & Fitness
14.7.3. Gaming & Virtual Reality
14.8. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Distribution Channel, 2016 – 2026
14.8.1. Online Store
14.8.2. Offline Store
14.8.2.1. Hypermarkets/Supermarkets
14.8.2.2. Multi-brand Electronic Stores
14.8.2.3. Exclusive Showrooms
14.8.2.4. Others
14.9. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Market Type, 2016 – 2026
14.9.1. Mobile Aftermarket
14.9.2. Mobile Inbox
14.10. Wireless Earphone Market Size (US$ Mn & Thousand Units) and Forecast, by Country, 2016 – 2026
14.10.1. GCC Countries
14.10.2. South Africa
14.10.3. Rest of Middle East & Africa
14.11. Wireless Earphone Incremental Opportunity Analysis
14.11.1. By Type
14.11.2. By Connectivity
14.11.3. By Application
14.11.4. By Distribution Channel
14.11.5. By Country

Section 15. South America Wireless Earphone Market Size and Forecast (US$ Mn & Thousand Units) , 2016 – 2026
15.1. Regional Snapshot
15.1.1. By Type
15.1.2. By Connectivity
15.1.3. By Application
15.1.4. By Distribution Channel
15.2. Key Trends Analysis
15.3. Consumer Buying Behaviour
15.4. Price Trend Analysis
15.4.1. Average Selling Price
15.5. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Type, 2016 – 2026
15.5.1. Earbuds Earphone
15.5.2. Canal Earphone
15.6. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Connectivity, 2016 – 2026
15.6.1. Wi-Fi
15.6.2. Bluetooth
15.7. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Application, 2016 – 2026
15.7.1. Music & Entertainment
15.7.2. Sports & Fitness
15.7.3. Gaming & Virtual Reality
15.8. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Distribution Channel, 2016 – 2026
15.9. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Distribution Channel, 2016 – 2026
15.9.1. Online Store
15.9.2. Offline Store
15.9.2.1. Hypermarkets/Supermarkets
15.9.2.2. Multi-brand Electronic Stores
15.9.2.3. Exclusive Showrooms
15.9.2.4. Others
15.10. Wireless Earphone Market Size (US$ Mn & Thousand Units) Forecast, by Market Type, 2016 – 2026
15.10.1. Mobile Aftermarket
15.10.2. Mobile Inbox
15.11. Wireless Earphone Market Size (US$ Mn & Thousand Units) and Forecast, by Country, 2016 – 2026
15.11.1. Brazil
15.11.2. Rest of South America
15.12. Wireless Earphone Incremental Opportunity Analysis
15.12.1. By Type
15.12.2. By Connectivity
15.12.3. By Application
15.12.4. By Distribution Channel
15.12.5. By Country

Section 16. Competition Landscape
16.1. Market Player – Competition Matrix
16.2. Market Share Analysis by Company (2017)
16.3. Company Profiles (Overview, Geographical Presence, Revenue (Subject to Data Connectivity), Key Strategies/ Key Development)
16.3.1. Apple Inc.
16.3.2. Harman International Industries
16.3.3. Huawei Technologies Co., Ltd.
16.3.4. Jabra
16.3.5. Motorola, Inc.
16.3.6. Philips N.V
16.3.7. Samsung Group
16.3.8. Shure Incorporated
16.3.9. Skullcandy Inc.
16.3.10. Sony Electronics
16.3.11. Bang & Olufsen
16.3.12. Edifier International Limited
16.3.13. Panasonic
16.3.14. Xiaomi
16.3.15. Nokia
16.3.16. LG Electronics, Inc
16.3.17. OnePlus
16.3.18. Sennheiser electronic GmbH & Co
16.3.19. Plantronics
16.3.20. Bose Corporation

Section 17. Key Takeaways
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