Enterprise Collaboration Market by Component (Solutions (Enterprise Video, Enterprise Social Network, Project Management and Analytics, Unified Messaging), Services), Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2024

The global enterprise collaboration market size is projected to grow from USD 31.0 billion in 2019 to USD 48.1 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 9.2% during the forecast period. The increasing use of networking websites and use of mobile devices for collaboration are the key factors driving the enterprise collaboration market. However, high implementation costs and difficulty in countering eDiscovery and legal risks may hamper the growth of the overall market. Social networking websites and platforms enable cross-department collaboration, such as sales, marketing, Human Resources (HR), manufacturing, purchasing, and customer support, leading to increased productivity.
Portals and intranet platform segment to hold the second largest market size during the forecast period
Portals and intranet platforms enable employees of an organization to transfer knowledge, distribute information, and increase interactions among themselves in a personalized environment to enhance employee productivity. Companies use the portals and intranet platforms to integrate business processes and their employees. The efficient and organized use of portals and intranet platforms provide total enterprise-wide information to organizations via a single platform. Intranet platforms reduce the time spent by employees in searching for enterprise information, thereby enabling them to channelize their valuable time in productive work. With the transformation of organizations into digital workplaces, intranet portals serve as central hubs to provide information and integrated applications for diversely dispersed employees.
Banking, Financial Services and Insurance vertical to hold the second highest market share during the forecast period
Enterprise collaboration solutions offer Banking, Financial Services and Insurance (BFSI) companies a complete ubiquitous communication and collaboration environment, so that the users, such as bank branch employees, BFSI leaders and specialists, and call center agents can benefit from real-time communication and data sharing. Hence, the BFSI vertical is looking toward being more innovative, agile, customer-centric, and collaborative to meet the changing customers’ expectations by deploying enterprise collaboration solutions. According to data provided by Accenture in its report titled “Master Change lead in the New – Financial Services Change Survey 2017”, 80% of the financial services companies are investing in new digital technologies. BFSI companies are adopting innovative collaboration solutions, such as unified communication, video and audio conferencing, and intranet platforms, to improve employee efficiency, promote teamwork, and simplify communication and collaboration. According to Vidyo’s 2019 Global Video Banking Report, more than 36% of the respondents felt that video banking was the most effective sales channel as compared to other channels. Live or on-demand videos enable BFSI companies to make announcements regarding executive messaging and policies, investor relations, external communication, and collaborations among their geographically dispersed teams.
Europe to be the second largest revenue generator during the forecast period
Europe is the second largest revenue generator in the enterprise collaboration market in 2019. Europe is witnessing an increase in the adoption of enterprise collaboration solutions across enterprises to enhance employee productivity. The practice of implementing these solutions by organizations has been extensively promoted by the Governments of European countries to maintain compliance with the rules and regulations related to the protection of crucial business data. Additionally, the enormous amount of data generated across various organizations in different countries of the region has led to an increase in the adoption of enterprise collaboration solutions. Furthermore, the region has witnessed a significant rise in the integration of enterprise collaboration solutions with cloud and mobile technologies for optimizing business processes. Enterprise collaboration suites offer several benefits to organizations, such as enhanced collaboration, content management, records management, document management, and content usage flexibility. Presently, large enterprises and SMEs in the UK, Switzerland, Austria, Germany, and France are investing in enterprise collaboration solutions to enhance their communication, content management, and streamline business operations as well as gain a competitive edge in the global market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the enterprise collaboration market.
The breakup of the profiles of the primary participants is given below:
‧ By Company: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
‧ By Designation: C-Level Executives – 38% and Director Level – 30%, and Others – 32%
‧ By Region: North America – 40%, Europe – 15%, APAC – 35%, MEA – 5%, and Latin America – 5%
The key vendors profiled in the report are as follows:
‧ IBM (US)
‧ Microsoft (US)
‧ VMware (US)
‧ Atlassian (Australia)
‧ Cisco Systems (US)
‧ Google (US)
‧ Adobe Systems (US)
‧ Facebook (US)
‧ Igloo Software (Canada)
‧ Jive Software (US)
‧ Mitel Networks (Canada)
‧ Salesforce (US)
‧ SAP (Germany)
‧ Slack Technologies (US)
‧ Tibco Software (US)
‧ Bynder (Netherlands)
‧ Axero Solutions (US)
‧ Kaltura (US)
‧ Zoho Corporation (US)
‧ Highfive (US)
‧ Synacor (US)
‧ Limeade (US)
‧ HighQ Solutions (UK)
‧ Jostle (Canada)
‧ Fuze (US)
Research Coverage
The enterprise collaboration market has been segmented by component into solutions (unified communication, file sharing and synchronization, portals and intranet platform, project management and analytics, and enterprise social network) and services (professional services and managed services); deployment mode (cloud and on-premises); organization size (Small and Medium-sized Enterprises [SMEs]and large enterprises), vertical (IT and telecommunication, Banking, financial Services and Insurance [BFSI], public sector, energy & utilities, manufacturing, healthcare, retail & consumer goods, travel & hospitality, transportation and logistics, and others), and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; key strategies; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the global enterprise collaboration market.

Reasons to Buy the Report
The report would help market leaders/new entrants in the following ways:
‧ It comprehensively segments the enterprise collaboration market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across enterprise collaborations regions.
‧ It would help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities.
‧ It would help stakeholders understand competitor behavior better and gain deeper insights to enhance their positions in the market. The competitive landscape section includes the competitor ecosystem, partnerships, and acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKET SEGMENTATION 19
1.3.2 REGIONS COVERED 19
1.3.3 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY CONSIDERED 20
1.5 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakup of primary profiles 22
2.1.2.2 Key industry insights 23
2.2 MARKET BREAKUP AND DATA TRIANGULATION 24
2.3 MARKET SIZE ESTIMATION 24
2.3.1 TOP-DOWN APPROACH 25
2.3.2 BOTTOM-UP APPROACH 25
2.4 MARKET FORECAST 26
2.5 ASSUMPTIONS FOR THE STUDY 27
2.6 LIMITATIONS OF THE STUDY 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN THE ENTERPRISE COLLABORATION MARKET 35
4.2 ENTERPRISE COLLABORATION MARKET IN NORTH AMERICA,
BY COMPONENT AND COUNTRY 35
4.3 ENTERPRISE COLLABORATION MARKET: MAJOR COUNTRIES 36
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Growing use of networking websites 38
5.2.1.2 Increasing use of mobile devices for collaboration 38
5.2.2 RESTRAINTS 38
5.2.2.1 High cost of implementation 38
5.2.2.2 Difficulty in countering eDiscovery and legal risks 39
5.2.3 OPPORTUNITIES 39
5.2.3.1 Growing demand for AI across the globe 39
5.2.3.2 Emerging potential markets 39
5.2.4 CHALLENGES 40
5.2.4.1 Difficulties in aligning team collaboration software with business goals 40
5.2.4.2 Security concerns 40
5.3 INDUSTRY TRENDS 40
5.3.1 EVOLUTION 40
5.3.2 ARCHITECTURE 41
5.3.3 ECOSYSTEM 42
5.4 USE CASES 43
5.4.1 USE CASE: SCENARIO 1 43
5.4.2 USE CASE: SCENARIO 2 43
5.4.3 USE CASE: SCENARIO 3 44
6 ENTERPRISE COLLABORATION MARKET, BY COMPONENT 45
6.1 INTRODUCTION 46
6.2 SOLUTIONS 47
6.2.1 ENTERPRISE VIDEO 48
6.2.1.1 Focus on improving internal and external communication processes within organizations to drive adoption of enterprise video solutions 48
6.2.2 UNIFIED MESSAGING 49
6.2.2.1 Demand for real-time point-to-point communications for avoiding workflow delays to drive adoption of unified messaging solutions 49
6.2.3 FILE SHARING AND SYNCHRONIZATION 50
6.2.3.1 Need to simplify business information sharing within organizations to drive demand for file sharing and synchronization solutions 50
6.2.4 PORTALS AND INTRANET PLATFORMS 51
6.2.4.1 Growing digital transformation to spur adoption of portals and intranet platforms across organizations 51
6.2.5 PROJECT MANAGEMENT AND ANALYTICS 51
6.2.5.1 Demand to simplify governing of numerous project activities and need to actively communicate with teams to drive adoption of project management and analytics solutions 51
6.2.6 ENTERPRISE SOCIAL NETWORK 52
6.2.6.1 Demand of organizations to utilize social workflow capabilities to increase adoption of enterprise social network solutions 52
6.3 SERVICES 53
6.3.1 PROFESSIONAL SERVICES 53
6.3.1.1 IT consulting and development 54
6.3.1.1.1 Need to understand organizations’ need for collaboration and develop customized enterprise collaboration solution to drive adoption of IT consulting and development services in the market 54
6.3.1.2 Integration and implementation 54
6.3.1.2.1 Need to efficiently deploy enterprise collaboration solutions to propel demand for integration and implementation services in the market 54
6.3.1.3 Support and maintenance 54
6.3.1.3.1 Increase in adoption rate of enterprise collaboration solutions to lead to growth in demand for support and maintenance services in the market 54
6.3.2 MANAGED SERVICES 55
6.3.2.1 Need to overcome budget constraints and technical expertise challenges to drive demand for managed services in the market 55
7 ENTERPRISE COLLABORATION MARKET, BY DEPLOYMENT TYPE 56
7.1 INTRODUCTION 57
7.2 CLOUD 58
7.2.1 NEED TO CUT DOWN TOTAL COST OF OWNERSHIP AND INCREASE DATA STORAGE CAPABILITIES FOR ORGANIZATIONS TO DRIVE THE GROWTH OF CLOUD SEGMENT 58
7.3 ON-PREMISES 59
7.3.1 NEED TO HOLD TOTAL CONTROL OVER SECURITY OF SENSITIVE ENTERPRISE DATA TO DRIVE ADOPTION OF ON-PREMISES ENTERPRISE COLLABORATION SOLUTIONS 59
8 ENTERPRISE COLLABORATION MARKET, BY ORGANIZATION SIZE 60
8.1 INTRODUCTION 61
8.2 LARGE ENTERPRISES 62
8.2.1 NEED TO ENHANCE EMPLOYEE PRODUCTIVITY TO DRIVE ADOPTION OF ENTERPRISE COLLABORATION SOLUTIONS IN LARGE ENTERPRISES 62
8.3 SMES 63
8.3.1 GROWING BYOD AND MOBILE WORKFORCE TREND, AND NEED OF IMPROVED EMPLOYEE EFFICIENCY TO DRIVE ADOPTION OF ENTERPRISE COLLABORATION SOLUTIONS IN SMES 63
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9 ENTERPRISE COLLABORATION MARKET, BY VERTICAL 64
9.1 INTRODUCTION 65
9.2 IT AND TELECOMMUNICATION 66
9.2.1 GROWING ADOPTION OF ENTERPRISE VIDEO SOLUTIONS TO DRIVE ADOPTION OF ENTERPRISE COLLABORATION SOLUTIONS IN THE IT AND TELECOM VERTICAL 66
9.3 BFSI 67
9.3.1 RELIANCE OF BUSINESSES ON EXTERNAL AND INTERNAL COMMUNICATION TO DRIVE DEMAND FOR ENTERPRISE COLLABORATION SOLUTIONS IN THE VERTICAL 67
9.4 PUBLIC SECTOR 68
9.4.1 NEED TO ACCELERATE DECISION-MAKING, CONNECT THE RIGHT PEOPLE WITH THE RIGHT INFORMATION, COLLABORATE ACROSS DEPARTMENTS, AND IMPROVE TEAM PERFORMANCE TO DRIVE THE MARKET GROWTH IN THE PUBLIC SECTOR 68
9.5 ENERGY AND UTILITIES 69
9.5.1 NEED TO SHARE REAL-TIME INFORMATION ACROSS VARIOUS LOCATIONS TO FUEL ADOPTION OF ENTERPRISE COLLABORATION SOLUTIONS IN THE ENERGY AND UTILITIES VERTICAL 69
9.6 MANUFACTURING 70
9.6.1 NEED TO ENHANCE PRODUCT DEVELOPMENT AND RESOLVE OPERATIONAL ISSUES EFFECTIVELY TO DRIVE DEMAND FOR ENTERPRISE COLLABORATION SOLUTIONS IN THE MANUFACTURING VERTICAL 70
9.7 HEALTHCARE 71
9.7.1 RISING NEED TO ENHANCE CLINICAL COLLABORATION, MEDICAL EDUCATION, AND HEALTHCARE COMMUNICATIONS TO DRIVE ADOPTION OF ENTERPRISE COLLABORATION SOLUTIONS IN THE HEALTHCARE VERTICAL 71
9.8 RETAIL AND CONSUMER GOODS 72
9.8.1 GROWING NEED TO REDUCE THE SUPPLY CHAIN MANAGEMENT COST THROUGH REAL-TIME FLOW OF INFORMATION TO DRIVE GROWTH OF ENTERPRISE COLLABORATION MARKET IN THE RETAIL AND CONSUMER GOODS VERTICAL 72
9.9 TRAVEL AND HOSPITALITY 73
9.9.1 NEED TO DELIVER ENHANCED CUSTOMER SERVICE AND SATISFACTION TO PROPEL ADOPTION OF ENTERPRISE COLLABORATION SOLUTIONS IN THE TRAVEL AND HOSPITALITY VERTICAL 73
9.10 OTHERS 74
10 GEOGRAPHIC ANALYSIS 75
10.1 INTRODUCTION 76
10.2 NORTH AMERICA 78
10.2.1 UNITED STATES 81
10.2.1.1 Growth in the demand for enhanced cooperation and collaboration for large workforce of enterprises to lead the growth of enterprise collaboration market in the US 81
10.2.2 CANADA 81
10.2.2.1 Modernization of workplaces to drive the growth of the market in Canada 81
10.3 EUROPE 82
10.3.1 UNITED KINGDOM 85
10.3.1.1 Growing adoption of cloud and smartphones across the UK has increased the demand for enterprise collaboration solutions 85
10.3.2 GERMANY 85
10.3.2.1 Growing number of startups to drive the adoption of enterprise solutions in Germany 85
10.3.3 FRANCE 85
10.3.3.1 Digital transformation initiatives adopted by companies in France to drive growth of the enterprise collaboration market in France 85
10.3.4 REST OF EUROPE 86
10.4 ASIA PACIFIC 86
10.4.1 CHINA 90
10.4.1.1 Growing eCommerce and manufacturing sector to spur the demand for enterprise collaboration solutions in China 90
10.4.2 JAPAN 90
10.4.2.1 Increase in investments in new technologies across industries to boost the adoption of the enterprise collaboration solutions in Japan 90
10.4.3 AUSTRALIA AND NEW ZEALAND 90
10.4.3.1 Developed economy of Australia and New Zealand to boost the growth of the enterprise collaboration market in the region 90
10.4.4 REST OF APAC 91
10.5 MIDDLE EAST AND AFRICA 91
10.5.1 SAUDI ARABIA 94
10.5.1.1 Rapid advancements in cloud and mobile technologies to drive the adoption of enterprise collaboration solutions in Saudi Arabia 94
10.5.2 UNITED ARAB EMIRATES 94
10.5.2.1 Increasing investments in new technologies across industries to boost the adoption of enterprise collaboration solutions in the United Arab Emirates 94
10.5.3 SOUTH AFRICA 94
10.5.3.1 Increase in investments in incubators and startups to boost the growth of the enterprise collaboration market in South Africa 94
10.5.4 REST OF MEA 95
10.6 LATIN AMERICA 95
10.6.1 BRAZIL 98
10.6.1.1 Increasing internet penetration and rise in number of IT companies in Brazil to drive the growth of the enterprise collaboration market 98
10.6.2 MEXICO 98
10.6.2.1 Presence of advanced infrastructure and high smartphone penetration to drive the growth of enterprise collaboration market in Mexico 98
10.6.3 REST OF LATIN AMERICA 99
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11 COMPETITIVE LANDSCAPE 100
11.1 COMPETITIVE LEADERSHIP MAPPING 100
11.1.1 VISIONARY LEADERS 100
11.1.2 INNOVATORS 100
11.1.3 DYNAMIC DIFFERENTIATORS 100
11.1.4 EMERGING COMPANIES 100
11.2 STRENGTH OF PRODUCT PORTFOLIO 102
11.3 BUSINESS STRATEGY EXCELLENCE 103
12 COMPANY PROFILES 104
12.1 INTRODUCTION 104
12.2 IBM 104
(Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MNM View)*
12.3 MICROSOFT 108
12.4 VMWARE 112
12.5 ATLASSIAN 116
12.6 CISCO SYSTEMS 119
12.7 GOOGLE 122
12.8 ADOBE SYSTEMS 125
12.9 FACEBOOK 127
12.10 IGLOO SOFTWARE 130
12.11 JIVE SOFTWARE 132
12.12 MITEL NETWORKS 135
12.13 SALESFORCE.COM 138
12.14 SAP 140
12.15 SLACK TECHNOLOGIES 142
12.16 TIBCO SOFTWARE 144
12.17 BYNDER 145
12.18 AXERO SOLUTIONS 145
12.19 KALTURA 146
12.20 ZOHO CORPORATION 147
12.21 HIGHFIVE 147
12.22 SYNACOR 148
12.23 LIMEADE 148
12.24 HIGHQ SOLUTIONS 149
12.25 JOSTLE 149
12.26 FUZE 150
*Details on Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
13 APPENDIX 151
13.1 INDUSTRY EXCERPTS 151
13.2 DISCUSSION GUIDE 152
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 156
13.4 AVAILABLE CUSTOMIZATIONS 158
13.5 RELATED REPORTS 158
13.6 AUTHOR DETAILS 159