Automation Testing Market by Component (Testing Types (Static, Dynamic (Functional, Non-functional)), Services), Endpoint Interface (Mobile, Web, Desktop, Embedded Software), Organization Size, Vertical, and Region - Global Forecast to 2024
出 版 商：MarketsandMarkets
出版日期：2019/09/09
頁 數：201頁
文件格式：PDF
價 格：
USD 5,650 (Single-User License)
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USD 8,150 (Global-User License)
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USD 6,650 (Multi-User License)
USD 8,150 (Global-User License)
USD 10,000 (Hard copy)
The automation testing market is expected to grow at a CAGR of 18% during the forecast period due to the Need to provide seamless end-user experience with reduced time-to-market
The global automation testing market size is expected to grow from USD 12.6 billion in 2019 to USD 28.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. Automated testing involves different types of testing, such as static and dynamic, used to automate testing scripts by running those scripts frequently. Wherein, static testing is used to examine the output or other project artifacts without executing it, and dynamic testing is used to examine codes through its execution. The dynamic testing further comprises functional and non-functional testing.
The web segment expected to hold a higher significant market share
Companies across verticals are increasingly relying on web applications, thereby increasing the dependency on the web to make their customers happier and increase their sales revenue and profit. Web applications undergo constant changes to meet evolving market demands and customer expectations. Automated regression suites ensure quality across web versions while keeping the costs at an acceptable level and reducing the release cycle times, thereby helping companies remain competitive in their businesses. Automation testing of web applications involves testing of front-end or user interface of web applications running in a web browser. Moreover, automation testing includes automating manual testing tasks, which are mostly time-consuming and error-prone. This type of testing is more accurate, efficient, reliable, and cost-effective as compared to manual testing.
The Banking, Financial Services and Insurance (BFSI) vertical segment expected to hold a higher significant market share
Over the years, the BFSI vertical is going through a tremendous change in their modes of operation due to digitalization. The digital transformation efforts in the vertical are focused mainly on improvising customer experience, which can be catered further through automation of QA and testing. Several organizations are experimenting with analytics, AI, and ML to optimize the automation of QA and test activities. This is evident from the fact that a US-based BFSI organization is using AI dashboard, which is helping agile teams work better, by providing easy project visibility to the stakeholders.
Furthermore, the increase in the demand for software development across interfaces and platforms is expected to drive the growth of the automation testing market in the BFSI vertical. Moreover, technological advancements, such as Robotic Process Automation (RPA), AI, and ML, and their use in the software testing space to drive the demand for automation testing skills in project teams. However, mid-tier and smaller financial service organizations are finding it hard to adopt it and hire the skills necessary to include agile methodologies in their projects.
North America expected to have the largest market size during the forecast period
North America is the most mature market in terms of automation testing adoption. North America is likely to account for a substantial share of the global automation testing market during the forecast period. The market growth in this region is driven primarily by the presence of large IT companies/users and rapid technological advancements, such as digitalization in the US and Canada. The presence of key players in automation testing market in the region is expected to be a significant factor driving the market growth in North America. Key players, such as IBM, CA Technologies, Microsoft, SmartBear Software, Parasoft, Cigniti Technologies, and Eggplant with several startups in the region, are offering enhanced automation testing solutions, to cater to the needs of customers.
In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The breakup of the profiles of the primary participants is as follows:
‧ By Company: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
‧ By Designation: C-Level – 35%, Director Level – 25%, and Others – 40%
‧ By Region: North America – 45%, Europe – 20%, APAC – 30%, RoW – 5%
The major automation testing vendors include IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (US), Ranorex (Austria), Eggplant (US), Sauce Labs (US), Applitools (US), AFour Technologies (India), Invensis Technologies (India), Keysight (CA), QA Mentor (US), Testim (US), Codoid (India), Mobisoft Infotech (US), Infostretch (US), ThinkSys (US), Astegic (US), Cygnet Infotech (India), QualityKiosk Technologies (India), QAsource (US), froglogic (Germany) and Worksoft (US).
Research Coverage:
The report includes an in-depth competitive analysis of the key players in the automation testing market along with their company profiles, recent developments, and key market strategies. The report segments the automation testing market by component (testing types (static and dynamic testing) and services), endpoint interface (mobile, web, desktop and embedded software) organization size, vertical, and region
Key Benefits of Buying the Report:
The automation testing market has been segmented based on component (testing types (static and dynamic testing) and services), endpoint interface (mobile, web, desktop and embedded software) organization size, vertical, and region.
The report will help the market leaders/new entrants in the automation testing market in the following ways:
1. The overall automation testing market revenue stream has been estimated based on the revenues generated by vendors, offering automation testing solutions and services. Wherein services are inclusive of consulting and implementation, and support and maintenance services. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are split further into regions, namely, North America, Europe, APAC, MEA, and Latin America.
2. The report helps the stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report will help the stakeholders understand the competitors and gain more insights to better their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.
The global automation testing market size is expected to grow from USD 12.6 billion in 2019 to USD 28.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. Automated testing involves different types of testing, such as static and dynamic, used to automate testing scripts by running those scripts frequently. Wherein, static testing is used to examine the output or other project artifacts without executing it, and dynamic testing is used to examine codes through its execution. The dynamic testing further comprises functional and non-functional testing.
The web segment expected to hold a higher significant market share
Companies across verticals are increasingly relying on web applications, thereby increasing the dependency on the web to make their customers happier and increase their sales revenue and profit. Web applications undergo constant changes to meet evolving market demands and customer expectations. Automated regression suites ensure quality across web versions while keeping the costs at an acceptable level and reducing the release cycle times, thereby helping companies remain competitive in their businesses. Automation testing of web applications involves testing of front-end or user interface of web applications running in a web browser. Moreover, automation testing includes automating manual testing tasks, which are mostly time-consuming and error-prone. This type of testing is more accurate, efficient, reliable, and cost-effective as compared to manual testing.
The Banking, Financial Services and Insurance (BFSI) vertical segment expected to hold a higher significant market share
Over the years, the BFSI vertical is going through a tremendous change in their modes of operation due to digitalization. The digital transformation efforts in the vertical are focused mainly on improvising customer experience, which can be catered further through automation of QA and testing. Several organizations are experimenting with analytics, AI, and ML to optimize the automation of QA and test activities. This is evident from the fact that a US-based BFSI organization is using AI dashboard, which is helping agile teams work better, by providing easy project visibility to the stakeholders.
Furthermore, the increase in the demand for software development across interfaces and platforms is expected to drive the growth of the automation testing market in the BFSI vertical. Moreover, technological advancements, such as Robotic Process Automation (RPA), AI, and ML, and their use in the software testing space to drive the demand for automation testing skills in project teams. However, mid-tier and smaller financial service organizations are finding it hard to adopt it and hire the skills necessary to include agile methodologies in their projects.
North America expected to have the largest market size during the forecast period
North America is the most mature market in terms of automation testing adoption. North America is likely to account for a substantial share of the global automation testing market during the forecast period. The market growth in this region is driven primarily by the presence of large IT companies/users and rapid technological advancements, such as digitalization in the US and Canada. The presence of key players in automation testing market in the region is expected to be a significant factor driving the market growth in North America. Key players, such as IBM, CA Technologies, Microsoft, SmartBear Software, Parasoft, Cigniti Technologies, and Eggplant with several startups in the region, are offering enhanced automation testing solutions, to cater to the needs of customers.
In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The breakup of the profiles of the primary participants is as follows:
‧ By Company: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
‧ By Designation: C-Level – 35%, Director Level – 25%, and Others – 40%
‧ By Region: North America – 45%, Europe – 20%, APAC – 30%, RoW – 5%
The major automation testing vendors include IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (US), Ranorex (Austria), Eggplant (US), Sauce Labs (US), Applitools (US), AFour Technologies (India), Invensis Technologies (India), Keysight (CA), QA Mentor (US), Testim (US), Codoid (India), Mobisoft Infotech (US), Infostretch (US), ThinkSys (US), Astegic (US), Cygnet Infotech (India), QualityKiosk Technologies (India), QAsource (US), froglogic (Germany) and Worksoft (US).
Research Coverage:
The report includes an in-depth competitive analysis of the key players in the automation testing market along with their company profiles, recent developments, and key market strategies. The report segments the automation testing market by component (testing types (static and dynamic testing) and services), endpoint interface (mobile, web, desktop and embedded software) organization size, vertical, and region
Key Benefits of Buying the Report:
The automation testing market has been segmented based on component (testing types (static and dynamic testing) and services), endpoint interface (mobile, web, desktop and embedded software) organization size, vertical, and region.
The report will help the market leaders/new entrants in the automation testing market in the following ways:
1. The overall automation testing market revenue stream has been estimated based on the revenues generated by vendors, offering automation testing solutions and services. Wherein services are inclusive of consulting and implementation, and support and maintenance services. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are split further into regions, namely, North America, Europe, APAC, MEA, and Latin America.
2. The report helps the stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report will help the stakeholders understand the competitors and gain more insights to better their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.
TABLE OF CONTENTS
1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.3 MARKET SCOPE 21
1.3.1 MARKET SEGMENTATION 22
1.3.2 REGIONS COVERED 23
1.4 YEARS CONSIDERED FOR THE STUDY 23
1.5 CURRENCY CONSIDERED 23
1.6 STAKEHOLDERS 24
2 RESEARCH METHODOLOGY 25
2.1 RESEARCH DATA 25
2.1.1 SECONDARY DATA 26
2.1.2 PRIMARY DATA 26
2.1.2.1 Breakup of primary profiles 27
2.1.2.2 Key industry insights 28
2.2 MARKET BREAKUP AND DATA TRIANGULATION 28
2.3 MARKET SIZE ESTIMATION 29
2.3.1 TOP-DOWN APPROACH 29
2.3.2 BOTTOM-UP APPROACH 30
2.4 MARKET FORECAST 30
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY 31
2.5.1 VENDOR INCLUSION CRITERIA 31
2.6 ASSUMPTIONS FOR THE STUDY 32
2.7 LIMITATIONS OF THE STUDY 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 38
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE AUTOMATION TESTING MARKET 38
4.2 AUTOMATION TESTING MARKET, BY TESTING TYPE, 2019 38
4.3 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2019–2024 39
4.4 AUTOMATION TESTING MARKET, MARKET SHARE OF TOP 3 VERTICALS AND
REGIONS, 2019 39
4.5 AUTOMATION TESTING MARKET, BY ORGANIZATION SIZE, 2019 40
4.6 MARKET INVESTMENT SCENARIO 40
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 41
5.1 INTRODUCTION 41
5.2 MARKET DYNAMICS 41
5.2.1 DRIVERS 42
5.2.1.1 Need to provide seamless end-user experience with reduced time-to-market 42
5.2.1.2 Demand for AI and ML in quality assurance and testing among enterprises 43
5.2.2 RESTRAINTS 43
5.2.2.1 High implementation cost and prevailing manual testing in the automation testing market 43
5.2.3 OPPORTUNITIES 43
5.2.3.1 Continuous development in the IT sector 43
5.2.3.2 Increase in consumption of mobile-based applications 43
5.2.4 CHALLENGES 44
5.2.4.1 Lack of skilled professionals 44
5.3 INDUSTRY TRENDS 44
5.3.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 44
5.3.2 CONTINUOUS TESTING 44
6 AUTOMATION TESTING MARKET, BY COMPONENT 45
6.1 INTRODUCTION 46
6.2 TESTING TYPES 47
6.2.1 ADOPTION OF AUTOMATED TESTING TO REDUCE THE CYCLE TIME BY DECREASING PRODUCT AND INTEGRATION TEST TIME DRIVING THE GROWTH OF THE TESTING TYPES SEGMENT 47
6.3 SERVICES 48
6.3.1 NEED TO INCREASE SOFTWARE TESTING SPEED, CUT MANUAL COSTS, AND MAINTAIN PRODUCT QUALITY DRIVING THE GROWTH OF THE SERVICES SEGMENT 48
7 AUTOMATION TESTING MARKET, BY TESTING TYPE 50
7.1 INTRODUCTION 51
7.2 STATIC TESTING 52
7.2.1 GROWING DEMAND FOR LEFT SHIFT TESTING ACROSS THE GLOBE TO DRIVE THE GROWTH OF THE STATIC TESTING SEGMENT 52
7.3 DYNAMIC TESTING 53
7.3.1 GROWING REQUIREMENT FOR AUTOMATION IN FUNCTIONAL AND NON-FUNCTIONAL TESTING TYPES TO DRIVE THE GROWTH OF THE DYNAMIC TESTING SEGMENT 53
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8 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 54
8.1 INTRODUCTION 55
8.2 FUNCTIONAL TESTING 56
8.2.1 ADOPTION OF AUTOMATED TESTING TO ACHIEVE PRODUCTIVITY IMPROVEMENT BY SIMPLIFYING TESTING FUELING THE GROWTH OF THE FUNCTIONAL TESTING SEGMENT 56
8.3 NON-FUNCTIONAL TESTING 58
8.3.1 GROWING DEMAND FOR QUALITY SOFTWARE TESTING TO DRIVE THE GROWTH OF THE NON-FUNCTIONAL TESTING SEGMENT 58
8.3.2 API TESTING 59
8.3.2.1 Need to accelerate the testing process, enhance productivity and agility, and reduce testing and maintenance cost driving the growth of the API testing segment 59
8.3.3 SECURITY TESTING 60
8.3.3.1 Growing demand for quality of security measures, such as policies, standards, guidelines, procedures, monitoring, and escalation processes to drive the growth of the security testing segment 60
8.3.4 PERFORMANCE TESTING 61
8.3.4.1 Need for improved application quality in terms of transaction responsiveness, speed, scalability, and stability under a variety of load conditions to drive the growth of the performance testing segment 61
8.3.5 COMPATIBILITY TESTING 62
8.3.5.1 Growing demand for automated testing compatible across interfaces and platforms to fuel the growth of the compatibility testing segment 62
8.3.6 COMPLIANCE TESTING 63
8.3.6.1 Need to provide visibility into audit results and help testing teams identify systems that deviate from compliance policy driving the growth of the compliance testing segment 63
8.3.7 USABILITY TESTING 64
8.3.7.1 Increasing demand for better user convenience while using an application’s interface to fuel the growth of the usability testing segment 64
9 AUTOMATION TESTING MARKET, BY SERVICE 66
9.1 INTRODUCTION 67
9.2 ADVISORY AND CONSULTING 68
9.2.1 NEED TO IMPROVE CUSTOMER EXPERIENCE, LOWER TOTAL COST OF OWNERSHIP, AND REDUCE CLIENT COMPLAINTS DRIVING THE DEMAND FOR ADVISORY AND CONSULTING SERVICES 68
9.3 PLANNING AND DEVELOPMENT 69
9.3.1 NEED TO CONTROL THE RISKS ASSOCIATED WITH TEST FAILURES DRIVING THE DEMAND FOR PLANNING AND DEVELOPMENT SERVICES 69
9.4 SUPPORT AND MAINTENANCE 71
9.4.1 GROWING NEED TO PROVIDE RAPID RESOLUTION OF INCIDENTS AND CONSISTENT SERVICE LEVELS DRIVING THE DEMAND FOR SUPPORT AND MAINTENANCE SERVICES 71
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9.5 DOCUMENTATION AND TRAINING 71
9.5.1 NEED TO PROVIDE AN OBJECTIVE ASSESSMENT OF A SOFTWARE PRODUCT’S QUALITY IN THE CURRENT AS WELL AS UPDATED VERSIONS DRIVING THE DEMAND FOR DOCUMENTATION AND TRAINING SERVICES 71
9.6 IMPLEMENTATION 72
9.6.1 NEED TO DERIVE TANGIBLE BENEFIT FROM TEST AUTOMATION TO DRIVE THE DEMAND FOR IMPLEMENTATION SERVICES 72
9.7 MANAGED 73
9.7.1 GROWING NEED TO REDUCE INFRASTRUCTURE COMPLEXITY AND OPERATIONAL COST DRIVING THE DEMAND FOR MANAGED SERVICES 73
9.8 OTHERS 74
10 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE 75
10.1 INTRODUCTION 76
10.2 MOBILE 77
10.2.1 NEED TO TEST INCREASING MOBILE SOFTWARE APPLICATIONS DEVELOPED ACROSS OPERATING SYSTEMS DRIVING THE GROWTH OF THE MOBILE SEGMENT 77
10.3 WEB 78
10.3.1 NEED TO MEET THE EVOLVING MARKET DEMANDS AND CUSTOMER EXPECTATIONS ACROSS WEB APPLICATIONS DRIVING THE GROWTH OF THE WEB SEGMENT 78
10.4 DESKTOP 79
10.4.1 NEED TO TEST THE DESKTOP APPLICATIONS IN MULTIPLE ENVIRONMENTS WITH DIFFERENT SYSTEM CONFIGURATIONS DRIVING THE GROWTH OF THE DESKTOP SEGMENT 79
10.5 EMBEDDED SOFTWARE 79
10.5.1 NEED TO ENSURE THE QUALITY OF CONCERNED EMBEDDED SOFTWARE DRIVING THE GROWTH OF THE EMBEDDED SOFTWARE SEGMENT 79
11 AUTOMATION TESTING MARKET, BY ORGANIZATION SIZE 81
11.1 INTRODUCTION 82
11.2 SMALL AND MEDIUM-SIZED ENTERPRISES 83
11.2.1 DEMAND FOR SEAMLESS BUSINESS OPERABILITY, INCREASED PRODUCTIVITY, AND DYNAMIC BUSINESS PROCESSES TO DRIVE THE ADOPTION OF AUTOMATION TESTING AMONG SMALL AND MEDIUM-SIZED ENTERPRISES 83
11.3 LARGE ENTERPRISES 84
11.3.1 NEED TO CERTIFY THE SMOOTH FUNCTIONING OF THE BUSINESS OPERATIONS AND ENHANCE CUSTOMER SATISFACTION DRIVING THE ADOPTION OF AUTOMATION TESTING AMONG LARGE ENTERPRISES 84
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12 AUTOMATION TESTING MARKET, BY VERTICAL 86
12.1 INTRODUCTION 87
12.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 88
12.2.1 INCREASED DEMAND FOR SOFTWARE DEVELOPMENT ACROSS INTERFACES AND PLATFORMS TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE BFSI VERTICAL 88
12.3 AUTOMOTIVE 90
12.3.1 NEED TO TEST INCREASING SOFTWARE APPLICATIONS FOR AUTOMOBILES TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE AUTOMOTIVE VERTICAL 90
12.4 DEFENSE AND AEROSPACE 91
12.4.1 NEED TO AUTOMATE TESTING PROCESS TO TRANSFORM THE TRADITIONAL PROCESSES AND SYSTEMS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE DEFENSE AND AEROSPACE VERTICAL 91
12.5 HEALTHCARE AND LIFE SCIENCES 92
12.5.1 NEED TO ENHANCE THE PERFORMANCE OF HEALTHCARE APPLICATIONS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE HEALTHCARE AND LIFE SCIENCES VERTICAL 92
12.6 RETAIL 93
12.6.1 INCREASING NEED OF CLOUD COMPUTING MODELS FOR BOTH RUNNING APPLICATION AND TESTING FUNCTION TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE RETAIL VERTICAL 93
12.7 TELECOM AND IT 94
12.7.1 NEED TO IMPROVE SYSTEM EFFICIENCY AND COST REDUCTION WITH SCRIPTLESS AUTOMATION AND AUTOMATED FRAMEWORKS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE TELECOM AND IT VERTICAL 94
12.8 MANUFACTURING 95
12.8.1 NEED TO PERFORM NON-SIGNALING TESTS ON CONNECTED DEVICES AND SUPPORT CELLULAR AND NON-CELLULAR STANDARDS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE MANUFACTURING VERTICAL 95
12.9 LOGISTICS AND TRANSPORTATION 96
12.9.1 NEED TO DETECT AND MITIGATE THREATS AND VULNERABILITIES IN APPLICATIONS BY ENSURING THE PROPER ASSESSMENT OF COMPLIANCES DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE LOGISTICS AND TRANSPORTATION VERTICAL 96
12.10 ENERGY AND UTILITIES 97
12.10.1 INCREASING DEMAND FOR DIGITAL TRANSFORMATION TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE ENERGY AND UTILITIES VERTICAL 97
12.11 MEDIA AND ENTERTAINMENT 98
12.11.1 NEED FOR SPEED AND FLEXIBILITY TO AUTOMATE APPLICATIONS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE MEDIA AND ENTERTAINMENT VERTICAL 98
12.12 OTHERS 99
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13 AUTOMATION TESTING, BY REGION 100
13.1 INTRODUCTION 101
13.2 NORTH AMERICA 103
13.2.1 UNITED STATES 108
13.2.1.1 Advanced IT infrastructure and the presence of multiple players to contribute to the growth of automation testing market in the US 108
13.2.2 CANADA 108
13.2.2.1 Increasing adoption of new technologies to drive the growth of automation testing market in Canada 108
13.3 EUROPE 109
13.3.1 UNITED KINGDOM 113
13.3.1.1 AI and ML based automation testing tools to increase the demand for automation testing applications in the UK 113
13.3.2 GERMANY 113
13.3.2.1 Existing ecosystem to increase the need for automation testing applications in German organizations 113
13.3.3 FRANCE 113
13.3.3.1 Growing adoption of automation testing applications to improve the time-to-market and reduce the overall software development cost in France 113
13.3.4 REST OF EUROPE 114
13.4 ASIA PACIFIC 114
13.4.1 AUSTRALIA AND NEW ZEALAND 120
13.4.1.1 Presence of local and international players to contribute to the growth of automation testing market in ANZ 120
13.4.2 JAPAN 120
13.4.2.1 Growing adoption of Industry 4.0 to spur the demand for automation testing applications in Japan 120
13.4.3 CHINA 121
13.4.3.1 Already existing economy to enhance the growth of automation testing market in China 121
13.4.4 REST OF ASIA PACIFIC 121
13.5 MIDDLE EAST AND AFRICA 121
13.5.1 MIDDLE EAST 126
13.5.1.1 Digitalization of core business functions to drive the growth of automation testing market in the Middle East 126
13.5.2 AFRICA 126
13.5.2.1 Cloud-based solution to boost the overall growth of the automation testing market in Africa 126
13.6 LATIN AMERICA 126
13.6.1 BRAZIL 131
13.6.1.1 Increasing cloud adoption to boost the growth of automation testing market in Brazil 131
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13.6.2 MEXICO 131
13.6.2.1 Investment from multinational companies to boost the growth of automation testing market in Mexico 131
13.6.3 REST OF LATIN AMERICA 132
14 COMPETITIVE LANDSCAPE 133
14.1 INTRODUCTION 133
14.2 COMPETITIVE LEADERSHIP MAPPING 133
14.2.1 VISIONARY LEADERS 134
14.2.2 DYNAMIC DIFFERENTIATORS 134
14.2.3 INNOVATORS 134
14.2.4 EMERGING COMPANIES 134
14.3 COMPETITIVE SCENARIO 136
14.3.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 137
14.3.2 PARTNERSHIPS AND COLLABORATIONS 138
14.3.3 MERGERS AND ACQUISITIONS 139
15 COMPANY PROFILES 140
(Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
15.1 IBM 140
15.2 CA TECHNOLOGIES 143
15.3 MICRO FOCUS 147
15.4 CAPGEMINI 151
15.5 MICROSOFT 154
15.6 TRICENTIS 159
15.7 SMARTBEAR SOFTWARE 162
15.8 PARASOFT 164
15.9 CIGNITI TECHNOLOGIES 166
15.10 RANOREX 168
15.11 EGGPLANT 170
15.12 KEYSIGHT TECHNOLOGIES 172
15.13 SAUCE LABS 174
15.14 APPLITOOLS 176
15.15 AFOUR TECHNOLOGIES 178
15.16 INVENSIS TECHNOLOGIES 179
15.17 QA MENTOR 180
15.18 TESTIM 181
15.19 CODOID 182
15.20 MOBISOFT INFOTECH 183
15.21 INFOSTRETCH 184
15.22 THINKSYS 185
15.23 ASTEGIC 186
15.24 CYGNET INFOTECH 187
15.25 QUALITYKIOSK TECHNOLOGIES 188
15.26 QASOURCE 189
15.27 FROGLOGIC 190
15.28 WORKSOFT 191
*Details on Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
16 APPENDIX 192
16.1 DISCUSSION GUIDE 192
16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 197
16.3 AVAILABLE CUSTOMIZATIONSS 199
16.4 RELATED REPORTS 199
16.5 AUTHOR DETAILS 200
1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.3 MARKET SCOPE 21
1.3.1 MARKET SEGMENTATION 22
1.3.2 REGIONS COVERED 23
1.4 YEARS CONSIDERED FOR THE STUDY 23
1.5 CURRENCY CONSIDERED 23
1.6 STAKEHOLDERS 24
2 RESEARCH METHODOLOGY 25
2.1 RESEARCH DATA 25
2.1.1 SECONDARY DATA 26
2.1.2 PRIMARY DATA 26
2.1.2.1 Breakup of primary profiles 27
2.1.2.2 Key industry insights 28
2.2 MARKET BREAKUP AND DATA TRIANGULATION 28
2.3 MARKET SIZE ESTIMATION 29
2.3.1 TOP-DOWN APPROACH 29
2.3.2 BOTTOM-UP APPROACH 30
2.4 MARKET FORECAST 30
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY 31
2.5.1 VENDOR INCLUSION CRITERIA 31
2.6 ASSUMPTIONS FOR THE STUDY 32
2.7 LIMITATIONS OF THE STUDY 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 38
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE AUTOMATION TESTING MARKET 38
4.2 AUTOMATION TESTING MARKET, BY TESTING TYPE, 2019 38
4.3 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2019–2024 39
4.4 AUTOMATION TESTING MARKET, MARKET SHARE OF TOP 3 VERTICALS AND
REGIONS, 2019 39
4.5 AUTOMATION TESTING MARKET, BY ORGANIZATION SIZE, 2019 40
4.6 MARKET INVESTMENT SCENARIO 40
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 41
5.1 INTRODUCTION 41
5.2 MARKET DYNAMICS 41
5.2.1 DRIVERS 42
5.2.1.1 Need to provide seamless end-user experience with reduced time-to-market 42
5.2.1.2 Demand for AI and ML in quality assurance and testing among enterprises 43
5.2.2 RESTRAINTS 43
5.2.2.1 High implementation cost and prevailing manual testing in the automation testing market 43
5.2.3 OPPORTUNITIES 43
5.2.3.1 Continuous development in the IT sector 43
5.2.3.2 Increase in consumption of mobile-based applications 43
5.2.4 CHALLENGES 44
5.2.4.1 Lack of skilled professionals 44
5.3 INDUSTRY TRENDS 44
5.3.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 44
5.3.2 CONTINUOUS TESTING 44
6 AUTOMATION TESTING MARKET, BY COMPONENT 45
6.1 INTRODUCTION 46
6.2 TESTING TYPES 47
6.2.1 ADOPTION OF AUTOMATED TESTING TO REDUCE THE CYCLE TIME BY DECREASING PRODUCT AND INTEGRATION TEST TIME DRIVING THE GROWTH OF THE TESTING TYPES SEGMENT 47
6.3 SERVICES 48
6.3.1 NEED TO INCREASE SOFTWARE TESTING SPEED, CUT MANUAL COSTS, AND MAINTAIN PRODUCT QUALITY DRIVING THE GROWTH OF THE SERVICES SEGMENT 48
7 AUTOMATION TESTING MARKET, BY TESTING TYPE 50
7.1 INTRODUCTION 51
7.2 STATIC TESTING 52
7.2.1 GROWING DEMAND FOR LEFT SHIFT TESTING ACROSS THE GLOBE TO DRIVE THE GROWTH OF THE STATIC TESTING SEGMENT 52
7.3 DYNAMIC TESTING 53
7.3.1 GROWING REQUIREMENT FOR AUTOMATION IN FUNCTIONAL AND NON-FUNCTIONAL TESTING TYPES TO DRIVE THE GROWTH OF THE DYNAMIC TESTING SEGMENT 53
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8 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 54
8.1 INTRODUCTION 55
8.2 FUNCTIONAL TESTING 56
8.2.1 ADOPTION OF AUTOMATED TESTING TO ACHIEVE PRODUCTIVITY IMPROVEMENT BY SIMPLIFYING TESTING FUELING THE GROWTH OF THE FUNCTIONAL TESTING SEGMENT 56
8.3 NON-FUNCTIONAL TESTING 58
8.3.1 GROWING DEMAND FOR QUALITY SOFTWARE TESTING TO DRIVE THE GROWTH OF THE NON-FUNCTIONAL TESTING SEGMENT 58
8.3.2 API TESTING 59
8.3.2.1 Need to accelerate the testing process, enhance productivity and agility, and reduce testing and maintenance cost driving the growth of the API testing segment 59
8.3.3 SECURITY TESTING 60
8.3.3.1 Growing demand for quality of security measures, such as policies, standards, guidelines, procedures, monitoring, and escalation processes to drive the growth of the security testing segment 60
8.3.4 PERFORMANCE TESTING 61
8.3.4.1 Need for improved application quality in terms of transaction responsiveness, speed, scalability, and stability under a variety of load conditions to drive the growth of the performance testing segment 61
8.3.5 COMPATIBILITY TESTING 62
8.3.5.1 Growing demand for automated testing compatible across interfaces and platforms to fuel the growth of the compatibility testing segment 62
8.3.6 COMPLIANCE TESTING 63
8.3.6.1 Need to provide visibility into audit results and help testing teams identify systems that deviate from compliance policy driving the growth of the compliance testing segment 63
8.3.7 USABILITY TESTING 64
8.3.7.1 Increasing demand for better user convenience while using an application’s interface to fuel the growth of the usability testing segment 64
9 AUTOMATION TESTING MARKET, BY SERVICE 66
9.1 INTRODUCTION 67
9.2 ADVISORY AND CONSULTING 68
9.2.1 NEED TO IMPROVE CUSTOMER EXPERIENCE, LOWER TOTAL COST OF OWNERSHIP, AND REDUCE CLIENT COMPLAINTS DRIVING THE DEMAND FOR ADVISORY AND CONSULTING SERVICES 68
9.3 PLANNING AND DEVELOPMENT 69
9.3.1 NEED TO CONTROL THE RISKS ASSOCIATED WITH TEST FAILURES DRIVING THE DEMAND FOR PLANNING AND DEVELOPMENT SERVICES 69
9.4 SUPPORT AND MAINTENANCE 71
9.4.1 GROWING NEED TO PROVIDE RAPID RESOLUTION OF INCIDENTS AND CONSISTENT SERVICE LEVELS DRIVING THE DEMAND FOR SUPPORT AND MAINTENANCE SERVICES 71
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9.5 DOCUMENTATION AND TRAINING 71
9.5.1 NEED TO PROVIDE AN OBJECTIVE ASSESSMENT OF A SOFTWARE PRODUCT’S QUALITY IN THE CURRENT AS WELL AS UPDATED VERSIONS DRIVING THE DEMAND FOR DOCUMENTATION AND TRAINING SERVICES 71
9.6 IMPLEMENTATION 72
9.6.1 NEED TO DERIVE TANGIBLE BENEFIT FROM TEST AUTOMATION TO DRIVE THE DEMAND FOR IMPLEMENTATION SERVICES 72
9.7 MANAGED 73
9.7.1 GROWING NEED TO REDUCE INFRASTRUCTURE COMPLEXITY AND OPERATIONAL COST DRIVING THE DEMAND FOR MANAGED SERVICES 73
9.8 OTHERS 74
10 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE 75
10.1 INTRODUCTION 76
10.2 MOBILE 77
10.2.1 NEED TO TEST INCREASING MOBILE SOFTWARE APPLICATIONS DEVELOPED ACROSS OPERATING SYSTEMS DRIVING THE GROWTH OF THE MOBILE SEGMENT 77
10.3 WEB 78
10.3.1 NEED TO MEET THE EVOLVING MARKET DEMANDS AND CUSTOMER EXPECTATIONS ACROSS WEB APPLICATIONS DRIVING THE GROWTH OF THE WEB SEGMENT 78
10.4 DESKTOP 79
10.4.1 NEED TO TEST THE DESKTOP APPLICATIONS IN MULTIPLE ENVIRONMENTS WITH DIFFERENT SYSTEM CONFIGURATIONS DRIVING THE GROWTH OF THE DESKTOP SEGMENT 79
10.5 EMBEDDED SOFTWARE 79
10.5.1 NEED TO ENSURE THE QUALITY OF CONCERNED EMBEDDED SOFTWARE DRIVING THE GROWTH OF THE EMBEDDED SOFTWARE SEGMENT 79
11 AUTOMATION TESTING MARKET, BY ORGANIZATION SIZE 81
11.1 INTRODUCTION 82
11.2 SMALL AND MEDIUM-SIZED ENTERPRISES 83
11.2.1 DEMAND FOR SEAMLESS BUSINESS OPERABILITY, INCREASED PRODUCTIVITY, AND DYNAMIC BUSINESS PROCESSES TO DRIVE THE ADOPTION OF AUTOMATION TESTING AMONG SMALL AND MEDIUM-SIZED ENTERPRISES 83
11.3 LARGE ENTERPRISES 84
11.3.1 NEED TO CERTIFY THE SMOOTH FUNCTIONING OF THE BUSINESS OPERATIONS AND ENHANCE CUSTOMER SATISFACTION DRIVING THE ADOPTION OF AUTOMATION TESTING AMONG LARGE ENTERPRISES 84
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12 AUTOMATION TESTING MARKET, BY VERTICAL 86
12.1 INTRODUCTION 87
12.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 88
12.2.1 INCREASED DEMAND FOR SOFTWARE DEVELOPMENT ACROSS INTERFACES AND PLATFORMS TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE BFSI VERTICAL 88
12.3 AUTOMOTIVE 90
12.3.1 NEED TO TEST INCREASING SOFTWARE APPLICATIONS FOR AUTOMOBILES TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE AUTOMOTIVE VERTICAL 90
12.4 DEFENSE AND AEROSPACE 91
12.4.1 NEED TO AUTOMATE TESTING PROCESS TO TRANSFORM THE TRADITIONAL PROCESSES AND SYSTEMS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE DEFENSE AND AEROSPACE VERTICAL 91
12.5 HEALTHCARE AND LIFE SCIENCES 92
12.5.1 NEED TO ENHANCE THE PERFORMANCE OF HEALTHCARE APPLICATIONS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE HEALTHCARE AND LIFE SCIENCES VERTICAL 92
12.6 RETAIL 93
12.6.1 INCREASING NEED OF CLOUD COMPUTING MODELS FOR BOTH RUNNING APPLICATION AND TESTING FUNCTION TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE RETAIL VERTICAL 93
12.7 TELECOM AND IT 94
12.7.1 NEED TO IMPROVE SYSTEM EFFICIENCY AND COST REDUCTION WITH SCRIPTLESS AUTOMATION AND AUTOMATED FRAMEWORKS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE TELECOM AND IT VERTICAL 94
12.8 MANUFACTURING 95
12.8.1 NEED TO PERFORM NON-SIGNALING TESTS ON CONNECTED DEVICES AND SUPPORT CELLULAR AND NON-CELLULAR STANDARDS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE MANUFACTURING VERTICAL 95
12.9 LOGISTICS AND TRANSPORTATION 96
12.9.1 NEED TO DETECT AND MITIGATE THREATS AND VULNERABILITIES IN APPLICATIONS BY ENSURING THE PROPER ASSESSMENT OF COMPLIANCES DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE LOGISTICS AND TRANSPORTATION VERTICAL 96
12.10 ENERGY AND UTILITIES 97
12.10.1 INCREASING DEMAND FOR DIGITAL TRANSFORMATION TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE ENERGY AND UTILITIES VERTICAL 97
12.11 MEDIA AND ENTERTAINMENT 98
12.11.1 NEED FOR SPEED AND FLEXIBILITY TO AUTOMATE APPLICATIONS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE MEDIA AND ENTERTAINMENT VERTICAL 98
12.12 OTHERS 99
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13 AUTOMATION TESTING, BY REGION 100
13.1 INTRODUCTION 101
13.2 NORTH AMERICA 103
13.2.1 UNITED STATES 108
13.2.1.1 Advanced IT infrastructure and the presence of multiple players to contribute to the growth of automation testing market in the US 108
13.2.2 CANADA 108
13.2.2.1 Increasing adoption of new technologies to drive the growth of automation testing market in Canada 108
13.3 EUROPE 109
13.3.1 UNITED KINGDOM 113
13.3.1.1 AI and ML based automation testing tools to increase the demand for automation testing applications in the UK 113
13.3.2 GERMANY 113
13.3.2.1 Existing ecosystem to increase the need for automation testing applications in German organizations 113
13.3.3 FRANCE 113
13.3.3.1 Growing adoption of automation testing applications to improve the time-to-market and reduce the overall software development cost in France 113
13.3.4 REST OF EUROPE 114
13.4 ASIA PACIFIC 114
13.4.1 AUSTRALIA AND NEW ZEALAND 120
13.4.1.1 Presence of local and international players to contribute to the growth of automation testing market in ANZ 120
13.4.2 JAPAN 120
13.4.2.1 Growing adoption of Industry 4.0 to spur the demand for automation testing applications in Japan 120
13.4.3 CHINA 121
13.4.3.1 Already existing economy to enhance the growth of automation testing market in China 121
13.4.4 REST OF ASIA PACIFIC 121
13.5 MIDDLE EAST AND AFRICA 121
13.5.1 MIDDLE EAST 126
13.5.1.1 Digitalization of core business functions to drive the growth of automation testing market in the Middle East 126
13.5.2 AFRICA 126
13.5.2.1 Cloud-based solution to boost the overall growth of the automation testing market in Africa 126
13.6 LATIN AMERICA 126
13.6.1 BRAZIL 131
13.6.1.1 Increasing cloud adoption to boost the growth of automation testing market in Brazil 131
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13.6.2 MEXICO 131
13.6.2.1 Investment from multinational companies to boost the growth of automation testing market in Mexico 131
13.6.3 REST OF LATIN AMERICA 132
14 COMPETITIVE LANDSCAPE 133
14.1 INTRODUCTION 133
14.2 COMPETITIVE LEADERSHIP MAPPING 133
14.2.1 VISIONARY LEADERS 134
14.2.2 DYNAMIC DIFFERENTIATORS 134
14.2.3 INNOVATORS 134
14.2.4 EMERGING COMPANIES 134
14.3 COMPETITIVE SCENARIO 136
14.3.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 137
14.3.2 PARTNERSHIPS AND COLLABORATIONS 138
14.3.3 MERGERS AND ACQUISITIONS 139
15 COMPANY PROFILES 140
(Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
15.1 IBM 140
15.2 CA TECHNOLOGIES 143
15.3 MICRO FOCUS 147
15.4 CAPGEMINI 151
15.5 MICROSOFT 154
15.6 TRICENTIS 159
15.7 SMARTBEAR SOFTWARE 162
15.8 PARASOFT 164
15.9 CIGNITI TECHNOLOGIES 166
15.10 RANOREX 168
15.11 EGGPLANT 170
15.12 KEYSIGHT TECHNOLOGIES 172
15.13 SAUCE LABS 174
15.14 APPLITOOLS 176
15.15 AFOUR TECHNOLOGIES 178
15.16 INVENSIS TECHNOLOGIES 179
15.17 QA MENTOR 180
15.18 TESTIM 181
15.19 CODOID 182
15.20 MOBISOFT INFOTECH 183
15.21 INFOSTRETCH 184
15.22 THINKSYS 185
15.23 ASTEGIC 186
15.24 CYGNET INFOTECH 187
15.25 QUALITYKIOSK TECHNOLOGIES 188
15.26 QASOURCE 189
15.27 FROGLOGIC 190
15.28 WORKSOFT 191
*Details on Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
16 APPENDIX 192
16.1 DISCUSSION GUIDE 192
16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 197
16.3 AVAILABLE CUSTOMIZATIONSS 199
16.4 RELATED REPORTS 199
16.5 AUTHOR DETAILS 200
