Mobile Apps in Europe

Mobile Apps in Europe

Summary

Mobile Apps in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The European mobile apps market had total revenues of $80.9bn in 2018, representing a compound annual growth rate (CAGR) of 10.6% between 2014 and 2018.
- The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $56.8bn, equivalent to 70.2% of the market's overall value.
- Removal of EU mobile roaming charges in 2017 has meant that travelling customers can browse the internet and use apps without fear of being subject to hidden charges; this has likely been beneficial to the market.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Europe
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe mobile apps market with five year forecasts

Reasons to buy

- What was the size of the Europe mobile apps market by value in 2018?
- What will be the size of the Europe mobile apps market in 2023?
- What factors are affecting the strength of competition in the Europe mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's mobile apps market?

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How do disruptors’ strategies or products differ from the leading firms?
8 Company Profiles
8.1. Alphabet Inc
8.2. Spotify AB
8.3. Apple Inc
8.4. Snap Inc
8.5. Facebook, Inc.
8.6. Mail.Ru Group Ltd
8.7. Deezer SA
8.8. Roofoods Limited
8.9. Monzo Bank Ltd
8.10. Amazon.com, Inc.
8.11. Netflix, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine