Mobile Apps in North America

Mobile Apps in North America

Summary

Mobile Apps in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The North American mobile apps market had total revenues of $132,524.6m in 2018, representing a compound annual growth rate (CAGR) of 10.9% between 2014 and 2018.
- The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $94.3bn, equivalent to 71.2% of the market's overall value.
- The browser segment is the most valuable as consumers will use a browser frequently and revenue can be generated by search engines and advertising.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in North America
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America mobile apps market with five year forecasts

Reasons to buy

- What was the size of the North America mobile apps market by value in 2018?
- What will be the size of the North America mobile apps market in 2023?
- What factors are affecting the strength of competition in the North America mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up North America's mobile apps market?

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How do disruptors’ strategies or products differ from the leading firms?
7.4. How has regulation affected players in the industry?
8 Company Profiles
8.1. Alphabet Inc
8.2. Facebook, Inc.
8.3. Spotify AB
8.4. Apple Inc
8.5. Snap Inc
8.6. Netflix, Inc.
8.7. Amazon.com, Inc.
8.8. The Walt Disney Company
9 Appendix
9.1. Methodology
9.2. About MarketLine