Air Treatment Products in Italy

Rising pollution in densely populated areas has led to increasing concerns about air quality. Asthma is becoming more prevalent among young people, thus encouraging parents to try and improve the environment in their homes. Air purifiers are not yet a trusted item among Italians, who instead are exploiting the double function of air coolers, with both a cooling and purifying effect, leading to a positive prediction in volume terms over the forecast period. However, this trend is expected to chan...

Euromonitor International's Air Treatment Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Air Treatment Products in Italy
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Gradual Move From Air Coolers To Air Purifiers
Seasonality Characterises Sales
Air Conditioning One of the More Popular Products for Connected/smart Homes
Competitive Landscape
Air Conditioners Leader Daikin Aims To Become Carbon Neutral by 2050
Bimar Wants To Use Packaging and Youtube To Explain Its Products
Lg's New Libero Plus Split Air Conditioner Uses Less Harmful R32 Refrigerant
Chart 1 LG Libero Plus
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 2 Sales of Air Treatment Products by Category: Value 2014-2019
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 8 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Executive Summary
Stagnating Italian Economy Holding Back Growth
Increasing Added Value in Terms of Performance, Energy Saving and Connected/smart Features
International Brands Driving the Development of Connected Products
Internet Retailing Continues Gaining Share
Modest Volume Growth Expected To Continue Over the Forecast Period
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 19 Sales of Consumer Appliances by Category: Value 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 26 Sales of Small Appliances by Category: Volume 2014-2019
Table 27 Sales of Small Appliances by Category: Value 2014-2019
Table 28 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 32 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 34 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 35 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources