Asian Speciality Drinks in Taiwan

2019 saw sales of Asian specialty drinks remain quite low, with minimal sales growth recorded in the category over the course of the year. The category continues to suffer from an old-fashioned image and a lack of new product development. The product range in the category comprises mainly sour milk drinks such as Calpis and traditional herbal drinks and plant drinks, predominantly bean water and fungus drinks. Sales of traditional herbal drinks are in decline however as the old-fashioned image o...

Euromonitor International's Asian Speciality Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Asian Speciality Drinks in Taiwan
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Waning Interest As Consumer Demand Shifts Towards More Modern Beverages
Bean Water Remains the Most Popular Type of Asian Specialty Drink
the Rising Popularity of Asparagus Drinks Presents Hope for Growth
Competitive Landscape
Calpis Taiwan Maintains Its Leading Position in Asian Specialty Drinks
Smaller Players Focus on Sour Milk Drinks To Surmount Entry Barriers
Category Data
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
Executive Summary
International Players Continue To Make Inroads Into A Unique Soft Drinks Industry
Unique Local Consumer Preferences Remain Challenging for International Brands
Wide Presence Across Numerous Categories Remains Key To Success
Health and Wellness Continues To Dominate New Product Development
Maturity and Preference for Traditional Products Mean Slow Growth
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Taiwan
Sources
Summary 1 Research Sources