Baby Toys Market: Forecast till 2028
出 版 商：Market Research Future
出版日期：2022/01/03
頁 數：99頁
文件格式：PDF
價 格：
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USD 6,250 (Global-User License)
Baby Toys Market Overview
Market Overview
The global baby toys market is anticipated to witness a healthy CAGR of 3.97% to surpass an approximate value of USD 17,194.1 million by the end of 2028. Newborn children and babies are ordinarily lean toward specific sorts of toys dependent on their phase of advancement. Child toys assist with animating a feeling of shape, shading, surface, taste, and sound in infants as a piece of their general turn of events. Youngster improvement applies to a few regions like language, social-passionate, fine engine, gross engine, and intellectual turn of events. Watchmen pick toy materials and plan to learn exercises for infants dependent on the experience that toys give to the children that further assist in their turn of events. The increasing per capita disposable income worldwide, especially in the emerging economies, is expanding the growth of the baby toys market during the review period.
The worldwide child toys market is relied upon to enroll a prominent development rate during the figure time frame. Expanding per capita expenditure is driving the market development. Rising interest for expertise formative child toys is likewise expected to help the market development during the audit time frame. Notwithstanding, the commonness of a sloppy market for child toys is significantly hampering the market development. Additionally, the rising danger of fake items represents a test for the development of the market. Additionally, Strategic consolidations and acquisitions are making a gigantic extension for market development. However, the prevalence of the unorganized sector is expected to restrain the growth of the global market.
Segment Overview
The global baby toys market has been classified into Product Type, End-user, and distribution channel.
In terms of product type, the global baby toys market has been classified into action toys, arts & craft toys, construction toys, vehicles, musical toys & rattles, board games, soft toys & dolls, and others.
Based on end-user, the global baby toys market has been segmented as infants and toddlers. In terms of distribution channels, the global baby toys market has been bifurcated into store-based and non-store-based. The store-based sub-segment is again segregated into supermarkets & hypermarkets, specialty stores, and others.
Regional Analysis
The worldwide baby toys market has been classified into North America, Europe, Asia-Pacific, and the remainder of the World. North America represented the biggest portion of the overall industry of 34.57% in 2020. Europe was the second-biggest market in 2020 and is projected to display a CAGR of 3.89% during the survey time frame. In any case, the market in Asia-Pacific is relied upon to enroll the quickest development rate from 2021 to 2028.
Major Players
The key players operating in the global baby toys market include LEGO System A/S(Denmark), Mattel, Inc. (US), Hasbro, Inc. (US), Bandai Namco Holdings Inc. (Japan), Spin Master (Canada), Kids II, Inc. (US), Nintendo Co., Ltd. (Japan), Brandstatter Group (Germany), Tomy Company, Ltd (Japan), and Basic Fun! (US).
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.
Market Overview
The global baby toys market is anticipated to witness a healthy CAGR of 3.97% to surpass an approximate value of USD 17,194.1 million by the end of 2028. Newborn children and babies are ordinarily lean toward specific sorts of toys dependent on their phase of advancement. Child toys assist with animating a feeling of shape, shading, surface, taste, and sound in infants as a piece of their general turn of events. Youngster improvement applies to a few regions like language, social-passionate, fine engine, gross engine, and intellectual turn of events. Watchmen pick toy materials and plan to learn exercises for infants dependent on the experience that toys give to the children that further assist in their turn of events. The increasing per capita disposable income worldwide, especially in the emerging economies, is expanding the growth of the baby toys market during the review period.
The worldwide child toys market is relied upon to enroll a prominent development rate during the figure time frame. Expanding per capita expenditure is driving the market development. Rising interest for expertise formative child toys is likewise expected to help the market development during the audit time frame. Notwithstanding, the commonness of a sloppy market for child toys is significantly hampering the market development. Additionally, the rising danger of fake items represents a test for the development of the market. Additionally, Strategic consolidations and acquisitions are making a gigantic extension for market development. However, the prevalence of the unorganized sector is expected to restrain the growth of the global market.
Segment Overview
The global baby toys market has been classified into Product Type, End-user, and distribution channel.
In terms of product type, the global baby toys market has been classified into action toys, arts & craft toys, construction toys, vehicles, musical toys & rattles, board games, soft toys & dolls, and others.
Based on end-user, the global baby toys market has been segmented as infants and toddlers. In terms of distribution channels, the global baby toys market has been bifurcated into store-based and non-store-based. The store-based sub-segment is again segregated into supermarkets & hypermarkets, specialty stores, and others.
Regional Analysis
The worldwide baby toys market has been classified into North America, Europe, Asia-Pacific, and the remainder of the World. North America represented the biggest portion of the overall industry of 34.57% in 2020. Europe was the second-biggest market in 2020 and is projected to display a CAGR of 3.89% during the survey time frame. In any case, the market in Asia-Pacific is relied upon to enroll the quickest development rate from 2021 to 2028.
Major Players
The key players operating in the global baby toys market include LEGO System A/S(Denmark), Mattel, Inc. (US), Hasbro, Inc. (US), Bandai Namco Holdings Inc. (Japan), Spin Master (Canada), Kids II, Inc. (US), Nintendo Co., Ltd. (Japan), Brandstatter Group (Germany), Tomy Company, Ltd (Japan), and Basic Fun! (US).
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 15
1.1 MARKET ATTRACTIVENESS ANALYSIS 16
1.1.1 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 17
1.1.2 GLOBAL BABY TOYS MARKET, BY END USER 18
1.1.3 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 19
1.1.4 GLOBAL BABY TOYS MARKET, BY REGION 20
2 MARKET INTRODUCTION 21
2.1 SCOPE OF THE STUDY 21
2.2 RESEARCH OBJECTIVE 21
2.3 MARKET STRUCTURE 22
2.4 KEY BUYING CRITERIA 22
3 RESEARCH METHODOLOGY 23
3.1 RESEARCH PROCESS 23
3.2 PRIMARY RESEARCH 24
3.3 SECONDARY RESEARCH 25
3.4 MARKET SIZE ESTIMATION 26
3.5 FORECAST MODEL 27
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 28
4 MARKET INSIGHTS 29
5 MARKET DYNAMICS 31
5.1 INTRODUCTION 31
5.2 DRIVERS 32
5.2.1 INCREASING PER CAPITA DISPOSABLE INCOME 32
5.2.2 RISING DEMAND FOR SKILL DEVELOPMENTAL BABY TOYS 32
5.2.3 DRIVERS IMPACT ANALYSIS 33
5.3 RESTRAINT 33
5.3.1 PREVALENCE OF UNORGANIZED SECTOR 33
5.3.2 RESTRAINTS IMPACT ANALYSIS 33
5.4 OPPORTUNITIES 34
5.4.1 STRATEGIC MERGERS & ACQUISITIONS 34
5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 34
5.5 CHALLENGE 34
5.5.1 RISING THREAT OF COUNTERFEIT PRODUCTS 34
6 MARKET FACTOR ANALYSIS 35
6.1 VALUE CHAIN ANALYSIS 35
6.1.1 RAW MATERIAL PROCUREMENT 36
6.1.2 PROCESSING 37
6.1.3 PACKAGING 37
6.2 SUPPLY CHAIN ANALYSIS 38
6.3 PORTER’S FIVE FORCES MODEL 39
6.3.1 THREAT OF NEW ENTRANTS 39
6.3.2 BARGAINING POWER OF SUPPLIERS 40
6.3.3 THREAT OF SUBSTITUTES 40
6.3.4 BARGAINING POWER OF BUYERS 40
6.3.5 INTENSITY OF RIVALRY 40
6.4 IMPACT OF THE COVID-19 OUTBREAK ON GLOBAL BABY TOYS MARKET 41
6.4.1 OVERVIEW 41
6.4.2 IMPACT ON PRODUCTION 41
6.4.3 IMPACT ON SUPPLY-CHAIN 42
6.4.4 IMPACT ON PRICING 42
6.4.5 IMPACT ON CONSUMER BUYING BEHAVIOR 42
6.4.6 IMPACT ON ONLINE VS OFFLINE SALES 42
7 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 43
7.1 OVERVIEW 43
7.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 44
7.2 BOARD GAMES 45
7.2.1 BOARD GAMES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 45
7.3 SOFT TOYS & DOLLS 46
7.3.1 SOFT TOYS & DOLLS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46
7.4 ACTION TOYS 47
7.4.1 ACTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 47
7.5 ARTS & CRAFT TOYS 48
7.5.1 ARTS & CRAFT TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 48
7.6 CONSTRUCTION TOYS 49
7.6.1 CONSTRUCTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 49
7.7 VEHICLES 50
7.7.1 VEHICLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50
7.8 MUSICAL TOYS & RATTLES 51
7.8.1 MUSICAL TOYS & RATTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 51
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7.9 OTHERS 52
7.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 52
8 GLOBAL BABY TOYS MARKET, BY END USER 53
8.1 OVERVIEW 53
8.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY END USER, 2019–2028 54
8.2 INFANTS 55
8.2.1 INFANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 55
8.3 TODDLERS 56
8.3.1 TODDLERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 56
9 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 57
9.1 OVERVIEW 57
9.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 58
9.2 STORE-BASED 59
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 59
9.3 NON-STORE-BASED 60
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 60
10 GLOBAL BABY TOYS MARKET, BY REGION 61
10.1 OVERVIEW 61
10.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 62
10.2 NORTH AMERICA 63
10.2.1 NORTH AMERICA BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 64
10.2.2 US 66
10.2.3 CANADA 67
10.2.4 MEXICO 69
10.3 EUROPE 71
10.3.1 EUROPE BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 72
10.3.2 GERMANY 74
10.3.3 UK 75
10.3.4 FRANCE 77
10.3.5 SPAIN 78
10.3.6 ITALY 80
10.3.7 REST OF EUROPE 81
10.4 ASIA-PACIFIC 83
10.4.1 ASIA-PACIFIC BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 84
10.4.2 CHINA 86
10.4.3 JAPAN 87
10.4.4 INDIA 89
10.4.5 AUSTRALIA & NEW ZEALAND 90
10.4.6 REST OF ASIA-PACIFIC 92
10.5 REST OF THE WORLD 94
10.5.1 REST OF THE WORLD BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 94
10.5.2 SOUTH AMERICA 96
10.5.3 MIDDLE EAST 98
10.5.4 AFRICA 99
11 COMPETITIVE LANDSCAPE 101
11.1 INTRODUCTION 101
11.1.1 MARKET STRATEGY ANALYSIS 101
11.2 COMPETITIVE BENCHMARKING 102
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 103
11.3.1 PRODUCT LAUNCH 103
11.3.2 EXPANSIONS 104
11.3.3 AGREEMENT 104
11.3.4 PARTNERSHIP 105
11.3.5 ACQUISITION 105
12 COMPANY PROFILES 106
12.1 LEGO SYSTEM A/S 106
12.1.1 COMPANY OVERVIEW 106
12.1.2 FINANCIAL OVERVIEW 107
12.1.3 PRODUCTS OFFERED 108
12.1.4 KEY DEVELOPMENTS 109
12.1.5 SWOT ANALYSIS 109
12.1.6 KEY STRATEGIES 110
12.2 MATTEL 111
12.2.1 COMPANY OVERVIEW 111
12.2.2 FINANCIAL OVERVIEW 112
12.2.3 PRODUCTS OFFERED 112
12.2.4 KEY DEVELOPMENTS 119
12.2.5 SWOT ANALYSIS 120
12.2.6 KEY STRATEGIES 120
12.3 HASBRO INC. 121
12.3.1 COMPANY OVERVIEW 121
12.3.2 FINANCIAL OVERVIEW 122
12.3.3 PRODUCTS OFFERED 122
12.3.4 KEY DEVELOPMENTS 126
12.3.5 SWOT ANALYSIS 126
12.3.6 KEY STRATEGIES 127
12.4 BANDAI NAMCO ENTERTAINMENT INC. 128
12.4.1 COMPANY OVERVIEW 128
12.4.2 FINANCIAL OVERVIEW 128
12.4.3 PRODUCTS OFFERED 129
12.4.4 KEY DEVELOPMENTS 131
12.4.5 SWOT ANALYSIS 132
12.4.6 KEY STRATEGIES 132
12.5 SPIN MASTER 133
12.5.1 COMPANY OVERVIEW 133
12.5.2 FINANCIAL OVERVIEW 133
12.5.3 PRODUCTS OFFERED 134
12.5.4 KEY DEVELOPMENTS 136
12.5.5 SWOT ANALYSIS 137
12.5.6 KEY STRATEGIES 137
12.6 NINTENDO CO., LTD. 138
12.6.1 COMPANY OVERVIEW 138
12.6.2 FINANCIAL OVERVIEW 138
12.6.3 PRODUCTS OFFERED 139
12.6.4 KEY DEVELOPMENTS 139
12.6.5 SWOT ANALYSIS 139
12.6.6 KEY STRATEGIES 139
12.7 TOMY COMPANY, LTD 140
12.7.1 COMPANY OVERVIEW 140
12.7.2 FINANCIAL OVERVIEW 140
12.7.3 PRODUCTS OFFERED 141
12.7.4 KEY DEVELOPMENTS 141
12.7.5 SWOT ANALYSIS 142
12.7.6 KEY STRATEGIES 142
12.8 KIDS II, INC. 143
12.8.1 COMPANY OVERVIEW 143
12.8.2 FINANCIAL OVERVIEW 143
12.8.3 PRODUCTS OFFERED 143
12.8.4 KEY DEVELOPMENTS 144
12.8.5 KEY STRATEGIES 144
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12.9 BRANDSTATTER GROUP 145
12.9.1 COMPANY OVERVIEW 145
12.9.2 FINANCIAL OVERVIEW 145
12.9.3 PRODUCTS OFFERED 145
12.9.4 KEY DEVELOPMENTS 145
12.9.5 KEY STRATEGIES 146
12.10 BASIC FUN! 147
12.10.1 COMPANY OVERVIEW 147
12.10.2 FINANCIAL OVERVIEW 147
12.10.3 PRODUCTS OFFERED 147
12.10.4 KEY DEVELOPMENTS 148
12.10.5 KEY STRATEGIES 148
13 APPENDIX 149
13.1 REFERENCES 149
13.2 RELATED REPORTS 149
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1 EXECUTIVE SUMMARY 15
1.1 MARKET ATTRACTIVENESS ANALYSIS 16
1.1.1 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 17
1.1.2 GLOBAL BABY TOYS MARKET, BY END USER 18
1.1.3 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 19
1.1.4 GLOBAL BABY TOYS MARKET, BY REGION 20
2 MARKET INTRODUCTION 21
2.1 SCOPE OF THE STUDY 21
2.2 RESEARCH OBJECTIVE 21
2.3 MARKET STRUCTURE 22
2.4 KEY BUYING CRITERIA 22
3 RESEARCH METHODOLOGY 23
3.1 RESEARCH PROCESS 23
3.2 PRIMARY RESEARCH 24
3.3 SECONDARY RESEARCH 25
3.4 MARKET SIZE ESTIMATION 26
3.5 FORECAST MODEL 27
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 28
4 MARKET INSIGHTS 29
5 MARKET DYNAMICS 31
5.1 INTRODUCTION 31
5.2 DRIVERS 32
5.2.1 INCREASING PER CAPITA DISPOSABLE INCOME 32
5.2.2 RISING DEMAND FOR SKILL DEVELOPMENTAL BABY TOYS 32
5.2.3 DRIVERS IMPACT ANALYSIS 33
5.3 RESTRAINT 33
5.3.1 PREVALENCE OF UNORGANIZED SECTOR 33
5.3.2 RESTRAINTS IMPACT ANALYSIS 33
5.4 OPPORTUNITIES 34
5.4.1 STRATEGIC MERGERS & ACQUISITIONS 34
5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 34
5.5 CHALLENGE 34
5.5.1 RISING THREAT OF COUNTERFEIT PRODUCTS 34
6 MARKET FACTOR ANALYSIS 35
6.1 VALUE CHAIN ANALYSIS 35
6.1.1 RAW MATERIAL PROCUREMENT 36
6.1.2 PROCESSING 37
6.1.3 PACKAGING 37
6.2 SUPPLY CHAIN ANALYSIS 38
6.3 PORTER’S FIVE FORCES MODEL 39
6.3.1 THREAT OF NEW ENTRANTS 39
6.3.2 BARGAINING POWER OF SUPPLIERS 40
6.3.3 THREAT OF SUBSTITUTES 40
6.3.4 BARGAINING POWER OF BUYERS 40
6.3.5 INTENSITY OF RIVALRY 40
6.4 IMPACT OF THE COVID-19 OUTBREAK ON GLOBAL BABY TOYS MARKET 41
6.4.1 OVERVIEW 41
6.4.2 IMPACT ON PRODUCTION 41
6.4.3 IMPACT ON SUPPLY-CHAIN 42
6.4.4 IMPACT ON PRICING 42
6.4.5 IMPACT ON CONSUMER BUYING BEHAVIOR 42
6.4.6 IMPACT ON ONLINE VS OFFLINE SALES 42
7 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 43
7.1 OVERVIEW 43
7.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 44
7.2 BOARD GAMES 45
7.2.1 BOARD GAMES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 45
7.3 SOFT TOYS & DOLLS 46
7.3.1 SOFT TOYS & DOLLS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46
7.4 ACTION TOYS 47
7.4.1 ACTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 47
7.5 ARTS & CRAFT TOYS 48
7.5.1 ARTS & CRAFT TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 48
7.6 CONSTRUCTION TOYS 49
7.6.1 CONSTRUCTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 49
7.7 VEHICLES 50
7.7.1 VEHICLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50
7.8 MUSICAL TOYS & RATTLES 51
7.8.1 MUSICAL TOYS & RATTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 51
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7.9 OTHERS 52
7.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 52
8 GLOBAL BABY TOYS MARKET, BY END USER 53
8.1 OVERVIEW 53
8.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY END USER, 2019–2028 54
8.2 INFANTS 55
8.2.1 INFANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 55
8.3 TODDLERS 56
8.3.1 TODDLERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 56
9 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 57
9.1 OVERVIEW 57
9.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 58
9.2 STORE-BASED 59
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 59
9.3 NON-STORE-BASED 60
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 60
10 GLOBAL BABY TOYS MARKET, BY REGION 61
10.1 OVERVIEW 61
10.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 62
10.2 NORTH AMERICA 63
10.2.1 NORTH AMERICA BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 64
10.2.2 US 66
10.2.3 CANADA 67
10.2.4 MEXICO 69
10.3 EUROPE 71
10.3.1 EUROPE BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 72
10.3.2 GERMANY 74
10.3.3 UK 75
10.3.4 FRANCE 77
10.3.5 SPAIN 78
10.3.6 ITALY 80
10.3.7 REST OF EUROPE 81
10.4 ASIA-PACIFIC 83
10.4.1 ASIA-PACIFIC BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 84
10.4.2 CHINA 86
10.4.3 JAPAN 87
10.4.4 INDIA 89
10.4.5 AUSTRALIA & NEW ZEALAND 90
10.4.6 REST OF ASIA-PACIFIC 92
10.5 REST OF THE WORLD 94
10.5.1 REST OF THE WORLD BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 94
10.5.2 SOUTH AMERICA 96
10.5.3 MIDDLE EAST 98
10.5.4 AFRICA 99
11 COMPETITIVE LANDSCAPE 101
11.1 INTRODUCTION 101
11.1.1 MARKET STRATEGY ANALYSIS 101
11.2 COMPETITIVE BENCHMARKING 102
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 103
11.3.1 PRODUCT LAUNCH 103
11.3.2 EXPANSIONS 104
11.3.3 AGREEMENT 104
11.3.4 PARTNERSHIP 105
11.3.5 ACQUISITION 105
12 COMPANY PROFILES 106
12.1 LEGO SYSTEM A/S 106
12.1.1 COMPANY OVERVIEW 106
12.1.2 FINANCIAL OVERVIEW 107
12.1.3 PRODUCTS OFFERED 108
12.1.4 KEY DEVELOPMENTS 109
12.1.5 SWOT ANALYSIS 109
12.1.6 KEY STRATEGIES 110
12.2 MATTEL 111
12.2.1 COMPANY OVERVIEW 111
12.2.2 FINANCIAL OVERVIEW 112
12.2.3 PRODUCTS OFFERED 112
12.2.4 KEY DEVELOPMENTS 119
12.2.5 SWOT ANALYSIS 120
12.2.6 KEY STRATEGIES 120
12.3 HASBRO INC. 121
12.3.1 COMPANY OVERVIEW 121
12.3.2 FINANCIAL OVERVIEW 122
12.3.3 PRODUCTS OFFERED 122
12.3.4 KEY DEVELOPMENTS 126
12.3.5 SWOT ANALYSIS 126
12.3.6 KEY STRATEGIES 127
12.4 BANDAI NAMCO ENTERTAINMENT INC. 128
12.4.1 COMPANY OVERVIEW 128
12.4.2 FINANCIAL OVERVIEW 128
12.4.3 PRODUCTS OFFERED 129
12.4.4 KEY DEVELOPMENTS 131
12.4.5 SWOT ANALYSIS 132
12.4.6 KEY STRATEGIES 132
12.5 SPIN MASTER 133
12.5.1 COMPANY OVERVIEW 133
12.5.2 FINANCIAL OVERVIEW 133
12.5.3 PRODUCTS OFFERED 134
12.5.4 KEY DEVELOPMENTS 136
12.5.5 SWOT ANALYSIS 137
12.5.6 KEY STRATEGIES 137
12.6 NINTENDO CO., LTD. 138
12.6.1 COMPANY OVERVIEW 138
12.6.2 FINANCIAL OVERVIEW 138
12.6.3 PRODUCTS OFFERED 139
12.6.4 KEY DEVELOPMENTS 139
12.6.5 SWOT ANALYSIS 139
12.6.6 KEY STRATEGIES 139
12.7 TOMY COMPANY, LTD 140
12.7.1 COMPANY OVERVIEW 140
12.7.2 FINANCIAL OVERVIEW 140
12.7.3 PRODUCTS OFFERED 141
12.7.4 KEY DEVELOPMENTS 141
12.7.5 SWOT ANALYSIS 142
12.7.6 KEY STRATEGIES 142
12.8 KIDS II, INC. 143
12.8.1 COMPANY OVERVIEW 143
12.8.2 FINANCIAL OVERVIEW 143
12.8.3 PRODUCTS OFFERED 143
12.8.4 KEY DEVELOPMENTS 144
12.8.5 KEY STRATEGIES 144
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12.9 BRANDSTATTER GROUP 145
12.9.1 COMPANY OVERVIEW 145
12.9.2 FINANCIAL OVERVIEW 145
12.9.3 PRODUCTS OFFERED 145
12.9.4 KEY DEVELOPMENTS 145
12.9.5 KEY STRATEGIES 146
12.10 BASIC FUN! 147
12.10.1 COMPANY OVERVIEW 147
12.10.2 FINANCIAL OVERVIEW 147
12.10.3 PRODUCTS OFFERED 147
12.10.4 KEY DEVELOPMENTS 148
12.10.5 KEY STRATEGIES 148
13 APPENDIX 149
13.1 REFERENCES 149
13.2 RELATED REPORTS 149
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