Make-up Market in Italy to 2016: Market Profile

Synopsis
The report presents detailed data on the Make-up consumption trends in Italy, analyzing the Make-up consumption volumes and values at market level, brand share and distribution channel data.

It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.

Summary
Canadean’s "Make-up Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Make-up market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Make-up sales overall and to discover which categories and segments will see growth in the coming years.

Scope
"Make-up Market in Italy to 2016: Market Profile" provides you with the following:

• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Volume analysis by brands.
• Market value by distribution channel.

Reasons To Buy
• Understand the market growth dynamics of the Make-up market.
• Gain insight into the Make-up consumption patterns in Italy.
• Detailed product sales (for both volumes and values) are provided, including brand data and sales by distribution channel.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children’s behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Make-up Market Analysis by Value
2.1 Overall Make-up Market Value, 2006–16
2.2 Make-up Market Value Growth Dynamics
2.3 Make-up Market Value by Category, 2006–16
2.4 Make-up Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer