Global E-reader Market 2011-2015

TechNavio's analysts forecast the Global E-reader market to grow at a CAGR of 21 percent over the period 2011-2015. One of the key factors contributing to this market growth is the rapid increase in the e-learning programs from reputable universities. The Global E-reader market has also been witnessing an increasing awareness of e-readers. However, the increasing smartphone penetration could pose a challenge to the growth of this market.

TechNavio's report, the Global E-reader Market 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global E-reader market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The scope of this report covers the present scenario and the growth prospects of the Global E-reader market for the period 2011-2015. It includes the market for e-readers across various end-user segments. The markets that are not covered in this report are listed below:
-PC, laptop, netbook, notebook, tablet PC, smartphone, feature phone, e-reader applications
-Any support, maintenance, and services that are offered for/with e-readers
-Components that are used in the manufacture of e-readers
-Any product that does not fall under the heading of e-readers
-E-reader hardware, software, firmware, solutions, components, and ICs.

Key vendors dominating this market space include Amazon.com Inc., Barnes & Noble Inc., Hanvon Technology Co. Ltd., Pandigital, and Sony Electronics Inc.

Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?

You can request one free hour of analyst time when you purchase this report. Details provided within the report.

01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Key Offerings
04. Market Landscape
04.1 Market Size and Forecast
04.2 Global E-reader Market by Sales Channel
04.3 Global E-reader Market versus Global Tablet PC Market
04.4 Global E-reader Market versus Global Smartphone Market
04.5 Global E-reader Market by Average Selling Price
04.6 Five Forces Analysis
05. Geographical Segmentation
06. Vendor Landscape
07. Buying Criteria
08. Market Growth Drivers
09. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Key Vendor Analysis
13.1 Amazon.com Inc.
Business Overview
SWOT Analysis
13.2 Barnes & Noble Inc.
Business Overview
SWOT Analysis
13.3 Hanvon Technology Co. Ltd.
Business Overview
SWOT Analysis
13.4 Pandigital
Business Overview
SWOT Analysis
13.5 Sony Electronics Inc.
Business Overview
SWOT Analysis
14. Other Reports in this Series

List of Exhibits:
Exhibit 1: Global E-reader Market 2011-2015 (million units)
Exhibit 2: Global E-reader Market 2011-2015 (US$ million)
Exhibit 3: Global E-reader Market by Sales Channel 2011
Exhibit 4: Global E-reader Market versus Global Tablet PC Market 2011-2015 (million units)
Exhibit 5: Global E-reader Market versus Global Smartphone Market 2011-2015 (million units)
Exhibit 6: Global E-reader Market by Average Selling Price 2011-2015 (US$)
Exhibit 7: Global E-reader Market by Geographical Segmentation 2011
Exhibit 8: Global E-reader Market by Vendor Segmentation 2011 (units)
Exhibit 9: Global E-reader Market versus Global Smartphone Market 2011-2015 (year over year growth rate)
Exhibit 10: Global E-reader Market versus Global Tablet PC Market 2011-2015 (year over year growth rate)
Exhibit 11: Global E-reader Market by Year over Year Change in Average Selling Price 2011-2015
Exhibit 12: Global E-reader Market by Sales Channel and Purchase Point in the US 2011