Consumer Interest and Willingness to Pay for ADAS and Telematics

Blindspot detection and night vision systems remain the top two advanced driver assistance systems in terms of consumer interest in the US and Western Europe. Consumer interest in all types of ADAS examined in the US, Western Europe, and China increased over the previous year, but willingness to pay for them decreased with the exception of China. Less than half of consumers who are interested in OnStar-like telematics systems are willing to pay for them.

1 Executive Summary
2 Introduction
3 Advanced Driver Assistance Systems
3.1 US
3.2 Western Europe
3.3 China
4 Connected Safety Systems
4.1 US
4.2 Western Europe
4.3 China
5 Conclusions
6 Analyst Contacts
7 Appendix: Respondent Profile