2 and Portable Navigation: Market Drivers and Forecasts 2011 - 2019

Navigation is a commodity on smartphones, yet remains an expensive feature on vehicles. In order to retain the ability to profit from navigation, OEMs must rethink how this feature fits into the larger infotainment and telematics package. This report explores the technological landscape, evaluates the market status and gives recommendations on creating a successful navigation roadmap and finally forecasts the variety of automotive navigation solutions that are available to the consumer.

1 Executive Summary
1.1 Current Landscape
1.2 Future Trends
2 Technology Overview
2.1 OEM Embedded Navigation
2.2 OEM Off-Board Navigation
2.3 Aftermarket Navigation
2.4 Portable Navigation Devices (PND)
3 Navigation Market Status
3.1 OEM Embedded
3.2 Off Board Navigation
3.3 Aftermarket Navigation
3.4 Portable Navigation Devices
4 Navigation Forecasts
4.1 Embedded Navigation Forecast
4.2 Off board Navigation Forecast
4.3 Aftermarket Navigation Forecast
4.4 Portable Navigation Devices Forecast
5 Conclusions
5.1 Contact the author of this report: