Screen Size and Social Aspect Greatest Motivators for Gaming on Connected TV

This report presents the findings of 3 focus groups and 6 in home observations looking at consumer interest in and usage of games apps on connected TVs. While the screen size of the TV proves to be a considerable draw for consumers, traditional remote controls offer a poor gaming experience. Consumers want to play social games on the TV as it is a shared device. Currently the potential for games on the TV is limited to simple formats such as word games, because users feel that these simple games are the only ones the remote control is suitable for. To drive adoption of more immersive TV game formats, a more advanced human machine interface will be required.

1 Executive Summary
2 Introduction and Methodology
3 Consumers willing to pay for TV Apps
3.1 Consumers Want Access to More Apps
4 Preferred Gaming Device
5 Majority of Consumers with Connected TVs want to Play Games
5.1 Screen size considerable draw for Gaming on TV
5.2 Remote Controls Too Basic for Gaming
5.3 Suitability of Different Types of Game for TV
6 Conclusions
7 Analyst Contacts