Online Advertising Index (OAI): Q1 2012

Global online advertising revenue in Q1 2012 continued to improve year-on-year growing by 22.2 per cent. The leading firms were driven by strong growth in online video and social networking advertising. Chinese firms, including Youku and Tencent, carried strong Q4 growth into Q1 2012. Strong performances by Blinkx, LinkedIn, and Pandora reflected growth in ad-spending across online video, SNSs and online music platforms. On a trailing twelve months (TTM) basis the Online Advertising Index (OAI) improved 4.9 per cent over the previous quarter, equal to a 175 per cent increase from the index base period Q4 2006. The companies included in the OAI are: Google, Yahoo, Facebook, Microsoft, Baidu, Yahoo Japan, Axel Springer Digital Media, IAC/InerActiveCorp, AOL, NHN, CBS Interactive, Yandex, Schibsted Online, ValueClick, Daum, Tencent, Sohu, Sina, New York Times, Pandora, LinkedIn, Youku, Blinkx, Zynga, Washington Post, Netease, Monster, and Rediff.

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