54 Market Opportunities: Global Perspectives

Global activity in the Smart Home market is heating up in 2012 with product and service launches from well-known broadband service providers (fixed and mobile), retailers, utilities and manufacturers. However, there are significant geographical differences in consumer preferences, adoption, and ecosystem development. In order to assess the current state and near-term development of the market globally, Strategy Analytics interviewed executives of participants across the value chain in North America, Europe and Asia. This report summarizes our findings and presents our current assessment of the global smart home market opportunity in 2012.

1 Executive Summary
1.1 Best near-term Opportunities:
2 Introduction
2.1 Description of Participants
3 Market Drivers and Catalysts for Adoption
3.1 North American Market Drivers
3.2 Market Drivers in Europe
3.3 Market Drivers in China
4 Barriers to Adoption
4.1 North American Barriers
4.2 Barriers in the European Market
4.3 Barriers in China
5 Key Application Priorities
5.1 Summary
5.2 North American Application Priorities
5.3 European Application Priorities
5.4 Application Priorities in China
6 Characteristics of Early Adopters and Adoption Timeline
6.1 Summary
6.2 North American Viewpoints
6.3 European Viewpoints
6.4 Chinese Viewpoints
7 Developing Channels and Emerging Business Models
7.1 Summary
7.2 North America
7.3 Europe
7.4 China
8 Contact the author of this report: