Mobile Music 5s: User Behaviors and Preferences

Frequency of mobile music usage continues to grow in both the US and Western Europe with an increase in streaming music being consumed. The majority of regular mobile music users are listening to their music while commuting or traveling during the week. Consumers are being presented with many options in choosing a mobile music service to discover and consume music on their mobile phones, so it is important for mobile music services to offer free trials, provide incentives for customers to sign up their friends, and integrate social networking sharing to promote the service. Of the participants Strategy Analytics interviewed, the majority prefer a subscription-based mobile music service. This report looks at the innovative features of various mobile services and user behavior of mobile music consumption.

1 Executive Summary
2 Introduction and Methodology
3 Mobile Music Consumer Behavior
4 Mobile Music Services Offering Competitive Innovative Features
4.1 MOG Music
4.2 Pandora
4.3 Spotify
4.4 Nokia Mix Radio
4.5 BlackBerry BBM Music Service
4.6 Google Play Music
4.7 MUVE Music by Cricket Wireless
4.8 Rhapsody
5 Music Service Preferences
5.1 Importance of Mobile Music Service Features
6 Implications
7 Analyst Contacts
8 Participant Profiles