Mobile Cloud Storage: User Behaviors and Preferences

Mobile cloud users are mainly storing and accessing their music, photos, and documents in order to free up storage space on their device and access this content from virtually any connected device. However, only a few participants interviewed by Strategy Analytics indicated they currently pay for the services they use. Also, participants are dissatisfied that current services will not let them upload a wide variety of content or potentially work across different devices or device platforms. As such, mobile operators possess the greatest opportunity to bundle in their own cloud service with data plans, increasing data usage, data plan sales, and strengthening their existing customer loyalty.

1 Executive Summary
2 Introduction
3 Consumer Perceptions of the "Cloud"
3.1 Mobile Cloud Services Offer Convenience
3.2 Security a Cause for Concern
4 Current Mobile Cloud Use Cases and Behaviors
4.1 Content Being Stored in the Cloud
4.2 Devices Used to Add and Access Content To/From the Cloud
4.3 One Cloud Service Is Not Enough
4.4 Consumers Do Not Feel the Need to Pay for Cloud Services
5 Mobile Operator Opportunities for Mobile Cloud Services
6 Conclusions
7 Contacts
8 Participant Profiles