AppTRAX Report: The Global Kings of Freemium

In the AppTRAX Report: The Global Kings of Freemium Strategy Analytics determined that the popularity of freemium apps were on the rise. Evaluating the various app categories showed that not only were in-app virtual goods driving revenue but subscription was gaining traction as well. The global report highlighted and identified key trends. However, vastly different populations across the globe beget differences in usage and behaviour. This report will evaluate the regional differences that exist for top grossing freemium apps and how those differences can be exploited by carriers, developers, and handset manufacturers.

1 Executive Summary
2 Overview
2.1 Adoption of freemium is occurring at different rates
2.2 The phone and tablet are very different - for now
3 Regional Category Analysis
3.1 Books and Reference
3.2 Entertainment
3.3 Games
3.4 News
3.5 Social Networking
3.6 Sports
4 Conclusions and Recommendations
4.1 Contact the author of this report: